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- All HBS Web (62)
- Faculty Publications (25)
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- 01 Mar 2014
- News
Insight: Yenball
a week, limiting a team's revenue from Japanese firms. Contrast that with recently retired Hideki Matsui, who could play every game, patrolling the Yankee Stadium outfield with ads for Japanese companies on the wall behind him—visible both at the ballpark View Details
- 22 Jan 2014
- News
Financially, experts say Tanaka unlikely to be another Matsui
- 12 Dec 2017
- News
The Nobel Prize and the Making of a Heritage Brand
- 01 Sep 2006
- News
Marketing Giant Ted Levitt Remembered
it is a standard piece of the litany of management practice,” HBS professor emeritus Stephen A. Greyser told the Boston Globe. “He wanted to be lively, he wanted to be... View Details
- 01 Feb 2002
- News
The Harvard Clubs of Australia: Networking with a Cause
HBS professors emeriti Stephen A. Greyser and James L. Heskett, explores strategic concepts in areas such as mission, organizational structure... View Details
- 01 Sep 2003
- News
The Levitt Brand
A consultant and professor with a Ph.D. in economics from Ohio State University, Ted Levitt had already published two articles in the Harvard Business Review when he joined the HBS faculty in 1959. One year later, observed HBS marketing... View Details
- 01 Sep 2010
- News
Head Games
legislation intended to protect the health of minors? The Bulletin first looked at the business of sports in 1998 with a cover story titled “Running Up the Score.” That article featured Stephen A. Greyser,... View Details
- 01 Jun 2006
- News
Faculty Research Online
which athletes won and lost in Turin, but what about the companies and individuals looking for business gold? Professor Emeritus Stephen A. View Details
- 01 Feb 1998
- News
Running Up the Score
franchises remains fierce. RELATED PROFILES Touching All the Bases: Stephen A. Greyser Kicking Off a Startup: Jennifer Rottenberg (MBA '96) Down on the Farm: Frank Burke (MBA... View Details
Keywords: Garry Emmons
- 01 Dec 2000
- News
Opening Doors: Inside the World of Museum Management
operations of their complicated, not-for-profit institutions. "The job of running a museum is much bigger and broader than it once was," observes HBS marketing professor emeritus Stephen View Details
Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Museums, Historical Sites, and Similar Institutions; Museums, Historical Sites, and Similar Institutions; Museums, Historical Sites, and Similar Institutions
- 01 Sep 2008
- News
The Levitt Brand
Levitt style, sparked immediate controversy. “The article did succeed in stimulating a great deal of comment,” Levitt said in a 2003 interview with Stephen Greyser on the occasion of a colloquium that marked... View Details