by Aaron R. Brough, David A. Norton, and Leslie John - Publications - Faculty & Research

13 Apr 2020
Working Paper Summaries

The Bulletproof Glass Effect: When Privacy Notices Backfire

Keywords: by Aaron R. Brough, David A. Norton, and Leslie John

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AASU50 - Alumni

Lee, MBA 2008 Kim Lew, MBA 1992 Lewis Long, MBA 1991 John Majors, MBA 2000 Debbie McCoy, MBA 2003 Jonathan Miller, MBA 2014 Alterrell Mills, MBA 2016 Aaron Mitchell, MBA 2011 Ronald Mitchell, MBA 1997 View Details

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Named Fellowship Funds - Alumni

collaboration and innovation between HBS and the Harvard John A. Paulson School of Engineering and Applied... View Details

August 2022
Article

The Bulletproof Glass Effect: Unintended Consequences of Privacy Notices

By: Aaron R. Brough, David A. Norton, Shannon L. Sciarappa and Leslie K. John

Drawing from a content analysis of publicly traded companies’ privacy notices, a survey of managers, a field study, and five online experiments, this research investigates how consumers respond to privacy notices. A privacy notice, by placing legally enforceable limits... View Details

Keywords: Choice; Purchase Intent; Privacy; Privacy Notices; Warnings; Assurances; Information Disclosure; Trust; Consumer Behavior; Spending; Decisions; Information; Communication

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Marketing Awards & Honors - Faculty & Research

of Cross-Channel Elasticities over Time” ( Journal of Marketing , 2012) with Thomas Steenburgh, John Deighton, and Mary Caravella. Julian De Freitas : Recipient of an Anderson Fund Grant from Harvard... View Details

Publications