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Show Results For
- All HBS Web
(2,829)
- People (3)
- News (541)
- Research (1,349)
- Events (12)
- Multimedia (244)
- Faculty Publications (1,065)
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- 2021
- Working Paper
First Law of Motion: Influencer Video Advertising on TikTok
By: Jeremy Yang, Juanjuan Zhang and Yuhan Zhang
This paper engineers an intuitive feature that is predictive of the causal effect of influencer video advertising on product sales. We propose the concept of m-score, a summary statistic that captures the extent to which a product is advertised in the most engaging... View Details
Keywords: Influencer Advertising; Video Advertising; Computer Vision; Machine Learning; Advertising; Online Technology
Yang, Jeremy, Juanjuan Zhang, and Yuhan Zhang. "First Law of Motion: Influencer Video Advertising on TikTok." Working Paper, March 2021.
- August 1998
- Supplement
Cleveland Tomorrow, Video
By: James E. Austin and Rosabeth M. Kanter
As part of Cleveland's turnaround, Cleveland Tomorrow creates new investment funds to stimulate new business development. This development is designed to earn a profit and bring new benefits to the community. Part of the HBS Social Enterprise Video Series on Business... View Details
Keywords: Investment Funds; Leadership; Growth and Development Strategy; Business and Community Relations; Social Enterprise
Austin, James E., and Rosabeth M. Kanter. "Cleveland Tomorrow, Video." Harvard Business School Video Supplement 399-507, August 1998.
- August 1989
- Supplement
Steven B. Belkin, Video
By: Michael J. Roberts and Howard H. Stevenson
This video both shows responses to student questions and updates the case material. View Details
Roberts, Michael J., and Howard H. Stevenson. "Steven B. Belkin, Video." Harvard Business School Video Supplement 890-504, August 1989.
- February 2025
- Supplement
Boston Ballet Video Supplement
By: Ryan Raffaelli
Video Supplement for HBS Case No. 420-005 View Details
Raffaelli, Ryan. "Boston Ballet Video Supplement." Harvard Business School Multimedia/Video Supplement 425-719, February 2025.
- August 2011
- Supplement
Better World Books Video
By: Michael I. Norton, Fiona Wilson, Jill Avery and Thomas Steenburgh
This video contains an interview with David Murphy, CEO of Better World Books. Topics discussed include: the opportunities and constraints offered by having a social mission, an update on the company, and the future of Better World Books. View Details
Keywords: Growth and Development; Management Teams; Business Model; Social Enterprise; Publishing Industry
Norton, Michael I., Fiona Wilson, Jill Avery, and Thomas Steenburgh. "Better World Books Video." Harvard Business School Video Supplement 512-701, August 2011.
- June 2010
- Supplement
Chet Huber on OnStar, video
By: Willy C. Shih
Chet Huber, general manager of GM's OnStar unit, givbes an update on how OnStar is doing, talks about the job OnStar does for consumers, and reflects on assembling the OnStar team. The video is organized into three chapters so that instructors may use then... View Details
Keywords: Product Positioning; Product Development; Service Delivery; Performance Evaluation; Groups and Teams; Auto Industry; Telecommunications Industry
Shih, Willy C. "Chet Huber on OnStar, video." Harvard Business School Video Supplement 610-716, June 2010.
- December 2020
- Supplement
Komatsu Smart Construction: Launch Video
By: Rajiv Lal, David J. Collis and Akiko Saito
Short video of the concept of "Smart Construction" that was shown at the launch of the business by Komatsu. Illustrates what the automated construction site might look like in the future. View Details
Lal, Rajiv, David J. Collis, and Akiko Saito. "Komatsu Smart Construction: Launch Video." Harvard Business School Multimedia/Video Supplement 521-707, December 2020.
- November 2008 (Revised February 2010)
- Case
CBS and Online Video
By: Dennis A. Yao, Francisco Pizarro Beleza Rodrigues Queiro and Julia Rozovsky
In late March 2007, CBS faces an important decision about its online video strategy. A just-announced joint online distribution venture between NBC Universal and News Corporation (Fox) is the impetus for this decision. Should CBS join forces with this new venture, come... View Details
Keywords: Joint Ventures; Distribution; Business Strategy; Competitive Strategy; Cooperation; Online Technology; Media and Broadcasting Industry
Yao, Dennis A., Francisco Pizarro Beleza Rodrigues Queiro, and Julia Rozovsky. "CBS and Online Video." Harvard Business School Case 709-447, November 2008. (Revised February 2010.)
- June 1987
- Supplement
Americana, Video
Hart, Christopher. "Americana, Video." Harvard Business School Video Supplement 887-546, June 1987.
- February 2001
- Supplement
Garage.com Video
By: Dorothy A. Leonard and Elizabeth Kind
Features a ten-minute profiling of Garage.com's "Bootcamp for Startups." View Details
Keywords: Information Technology Industry
Leonard, Dorothy A., and Elizabeth Kind. "Garage.com Video." Harvard Business School Video Supplement 601-801, February 2001.
- February 2023
- Supplement
Dr. Andrea Pusic, Video Supplement
By: Robert S. Kaplan
Video supplement to aid in the teaching of "Brigham & Women's Hospital: Using Patient Reported Outcomes to Improve Breast Cancer Care," HBS case no. 122-010. View Details
Kaplan, Robert S. "Dr. Andrea Pusic, Video Supplement." Harvard Business School Multimedia/Video Supplement 123-709, February 2023.
- August 1986
- Supplement
OTISLINE, Video
Describes benefits of OTISLINE application. Shows how information technology can be used to achieve competitive advantage and alter the flow of information within an organization. View Details
Stoddard, Donna B. "OTISLINE, Video." Harvard Business School Video Supplement 887-508, August 1986.
- September 2018
- Supplement
King Arthur Flour Video Supplements
By: Paul D. McKinnon and Michael Norris
These video supplements update the King Arthur Flour case on the latest news and events at the company. View Details
McKinnon, Paul D., and Michael Norris. "King Arthur Flour Video Supplements." Harvard Business School Multimedia/Video Supplement 419-703, September 2018.
- August 2007
- Supplement
Academia Barilla Video
By: David E. Bell
Keywords: Media
Bell, David E. "Academia Barilla Video." Harvard Business School Video Supplement 508-701, August 2007.
- March 2007
- Supplement
IBM - Video
McAfee, Andrew P. "IBM - Video." Harvard Business School Video Supplement 607-715, March 2007.
- February 2007
- Supplement
Ockham Technologies Video
By: Noam T. Wasserman
Keywords: Media
Wasserman, Noam T. "Ockham Technologies Video." Harvard Business School Video Supplement 807-707, February 2007.
- December 1989
- Supplement
Jill White, Video
By: Howard H. Stevenson and Michael J. Roberts
Stevenson, Howard H., and Michael J. Roberts. "Jill White, Video." Harvard Business School Video Supplement 890-514, December 1989.
- September 1988
- Supplement
Reebok Commercials--1988, Video
By: John A. Quelch
Set of seven commercials to accompany Reebok International Ltd. View Details
Quelch, John A. "Reebok Commercials--1988, Video." Harvard Business School Video Supplement 889-507, September 1988.
- June 1987
- Supplement
Product Management, Video
By: John A. Quelch
Quelch, John A. "Product Management, Video." Harvard Business School Video Supplement 887-536, June 1987.