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  • January 2018
  • Case

Under Armour

By: Rory McDonald, Clayton M. Christensen, Daniel West and Jonathan E. Palmer
After 20 years of growth unprecedented in the sports apparel industry, Under Armour finds itself with a new record to beat: making the leap from $5 to $10 billion in sales—a feat only accomplished to date by competitors Nike and Adidas. At the heart of this challenge... View Details
Keywords: Under Armour; Nike; Adidas; ＂Jobs To Be Done; Purpose Brands; Entrepreneurship; Customer Focus and Relationships; Innovation Strategy; Business Growth and Maturation; Growth Management; Innovation Leadership; Sports Industry; Apparel and Accessories Industry; Fashion Industry; Health Industry; Technology Industry; Retail Industry; United States; Maryland; Baltimore
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  • December 2019 (Revised April 2021)
  • Teaching Note

Under Armour

By: Rory McDonald and Matt Higgins
Teaching Note for HBS No. 618-020. View Details
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  • Article

Under Armour Dumped Its App, and Consumers Feel the Heartbreak

By: Scott Duke Kominers
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  • 20 May 2019
  • Research & Ideas

Activist CEOs Are Rising Up—and Their Customers Are Listening

erode intent among its opponents.” In highly publicized incidents, consumers boycotted Chick-fil-A based on statements of its CEO against gay marriage, and Under Armour over the chief executive’s criticisms... View Details
Keywords: by Michael Blanding
  • 15 May 2018
  • First Look

New Research and Ideas, May 15, 2018

School Case 317-073 Prevent Senior: A New Paradigm for Growth in the Health Care Sector? No abstract available. Purchase this case:https://cb.hbsp.harvard.edu/cbmp/product/317073 Harvard Business School Case 618-020 Under View Details
Keywords: Dina Gerdeman

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