Umbrella Brands - Publications - Faculty & Research

01 Sep 2023
News

Global Outposts Expand HBS’s Intellectual Footprint

Since taking over as CEO of Tata Steel in 2013, T. V. Narendran had sought to transform India’s oldest steel manufacturing firm to ready it for a rapidly evolving business world. He instilled financial discipline, acquired new businesses, and launched digital... View Details

Keywords: Jennifer Gillespie

01 Oct 2001
News

HBS Press Books in Brief

approach to resolving tough questions, such as whether or not to umbrella brand, how to determine the right number of brands, and the role of the brand manager in the 21st century. Tempered Radicals: How... View Details

Keywords: Publishing Industries (except Internet); Information; Management; Finance

01 Apr 1998
News

Going For The Summit

response, last November iVillage combined several of its content properties under a new umbrella destination, iVillage.com: The Women's Network (www.ivillage.com). The site offers women access to nine "channels" on topics such as careers,... View Details

Keywords: Caroline Chauncey

01 Dec 2007
News

Lighten Up

sporting goods companies. But Kim and Coup weren’t interested in selling the company yet. Meanwhile, Timberland, based in Stratham, New Hampshire, had been assembling a collection of brands under the View Details

Keywords: Kathryn Jones; Sporting Goods, Hobby, Musical Instrument, and Book Stores; Retail Trade

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

will harness the great capability of the museum's curators and its collection while also maintaining an umbrella identity for what the museum is doing as a whole." Not for Profit While its IRS designation 501(c)(3) connotes a... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

02 Sep 2018
News

Havana Rising

requirement for operating in the country—sometimes requires creativity. A recent umbrella order took about three months to fill (“I guess there are no umbrellas in Cuba”), and even something as common as... View Details

Keywords: Dan Morrell; photographed by Eve North

01 Sep 2017
News

The Biggest Industry You’ve Never Heard Of

around the country to vie for the title of Space Invaders national champion. Thousands had played the video game, released that year in the United States by Warner brand Atari, in regional tournaments in the months leading up to the... View Details

Keywords: April White; illustration by Brian Stauffer; esports; Twitch; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment

01 Oct 1996
News

Leading In a New Era

as well as a positive brand image, good relationships with key customers, and some $250 million cash (and no debt). "For me," Charron notes, "it was simply a question of how to deploy those assets and how to take advantage of the... View Details

Keywords: Nancy O. Perry

Publications