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(448)
- News (282)
- Research (175)
- Multimedia (40)
- Faculty Publications (70)
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- 02 Jul 2016
- News
The Trump Brand
- 16 Feb 2017
- News
Trump & Business
- 06 Jan 2017
- News
Trump Acting Like 'Transactional' President
- June 7, 2016
- Comment
Can Brand Trump Win a Presidency?
By: John A. Quelch
In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand Trump clearly delivers; Trump hotels, and... View Details
Keywords: Brand; Umbrella Brands; Political Brands; Political Campaigns; Successful Brands; Personal Brand; Demographics; History; Information; Innovation and Invention; Leadership; Management; Marketing; Outcome or Result; Problems and Challenges; Strategy; Value; Public Administration Industry; Public Relations Industry; United States
Quelch, John A. "Can Brand Trump Win a Presidency?" Harvard Business School Working Knowledge (June 7, 2016). (Republished by Forbes.com on June 7, 2016.)
- 07 Jun 2016
- Op-Ed
Can Brand Trump Win a Presidency?
In the marketplace, Brand Trump is authentic. It stands for aspiration and success, but more the ostentatious and flashy success that appeals to the newly wealthy, the entrepreneur, the outsider. For these consumers, brand View Details
Donald J. Trump
At the age of 25, Trump obtained his first property from a cash-strapped transportation company, and later sold it to the government for a substantial profit, as the future site of New York City’s new convention center. Trump’s other... View Details
Keywords: Construction & Real Estate
- 07 Jun 2016
- News
Can Brand Trump Win a Presidency?
- Blog
Action Trumps Everything
By: Leonard A. Schlesinger and Paul B. Brown
Schlesinger, Leonard A., and Paul B. Brown. Action Trumps Everything (blog). http://blogs.forbes.com/people/lenschlesinger/.
- 16 Dec 2016
- News
No Strategy, Coherence Yet to Trump
- 06 Feb 2018
- News
Did 'The Trump Bump' Just Become 'The Trump Slump'?
- 30 Nov 2016
- News
Donald Trump Is An Elite Populist
- July 2017 (Revised September 2017)
- Case
Donald Trump Calls Carrier Corporation
By: Andy Zelleke and Brian Tilley
This case examines the influence of political pressure on corporate decision-making. It questions whether fidelity to domestic operations ought to be a corporate social responsibility, and thus it challenges the limits of “social responsibility” as a corporate ideal.... View Details
Keywords: Corporate Social Responsibility; Board Decisions; Political Influence; Layoffs; Offshoring And Outsourcing; Manufacturing; United States; Mexico; Governing and Advisory Boards; Decision Making; Job Cuts and Outsourcing; Political Elections; Corporate Social Responsibility and Impact; Corporate Governance; Technology Industry; Manufacturing Industry; Connecticut; Indiana; Mexico
Zelleke, Andy, and Brian Tilley. "Donald Trump Calls Carrier Corporation." Harvard Business School Case 318-030, July 2017. (Revised September 2017.)
- 21 Jul 2016
- News
What Donald Trump Can Learn About Negotiations
- 19 Jan 2017
- News
Here’s What Trump Doesn’t Get About American Manufacturing
- 24 May 2004
- Research & Ideas
When Reputation Trumps Regulation
A recent study by HBS assistant professor Jordan Siegel tests whether foreign firms can leapfrog their countries' weak legal institutions by listing equities in New York and voluntarily abiding by U.S. securities law. The study, which will be published in a forthcoming... View Details
Keywords: by Ann Cullen
- 05 Dec 2016
- News
How Trump can help Main Street businesses
- 22 Aug 2017
- News
Corporate Responsibility In The Age Of Trump
- 16 Aug 2017
- News
Some corporate chiefs have had enough of Trump
- 03 Jan 2008
- What Do You Think?
Does Judgment Trump Experience?
Summing Up How is good judgment developed? Whether judgment trumps experience quickly gave way in this month's rich exchange of views to other questions about how (and the extent to which) judgment is developed. Most of those addressing... View Details
Keywords: by Jim Heskett
- 19 Nov 2016
- News