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  • October 2018 (Revised July 2023)
  • Case

The Boston Beer Company (A): New CEO

By: Christina R. Wing and Marco Iansiti
In 1984, when the Boston Beer Company’s Samuel Adams Boston Lager was first sold, founder Jim Koch had helped ignite a craft beer movement by making small-batch premium beers in an era of industry consolidation. By 2018, Boston Beer was a publicly traded company that... View Details
Keywords: Beer/brewing Industry; Succession; Leadership; Change; Supply Chain; Change Management; Entrepreneurship; Supply Chain Management; Management Succession; Food and Beverage Industry; United States; Boston
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  • September 2021
  • Supplement

The Boston Beer Company (B): Growth and Uncertainty

By: Christina R. Wing and John Masko
The first three years of CEO Dave Burwick’s tenure were tumultuous for the Boston Beer Company. The company’s hard seltzer products continued to grow unexpectedly quickly, eclipsing the company’s legacy Samuel Adams beer products. Meanwhile, a polarizing political... View Details
Keywords: Entrepreneurship; Leadership; Strategy; Growth Management; Food and Beverage Industry; Boston; United States
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  • October 1998 (Revised November 2001)
  • Case

Boston Beer Company: Light Beer Decision

By: Linda A. Cyr, Joseph B. Lassiter III and Michael J. Roberts
Boston Beer's current light-beer offering, Boston Lightship, has not been successful, and a student team is charged with investigating the problem and recommending a strategy. Highlights issues around branding, target customer selection, and cannibalization, and... View Details
Keywords: Problems and Challenges; Brands and Branding; Customers; Growth and Development Strategy; Marketing Strategy; Entrepreneurship; Food and Beverage Industry; Boston
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  • April 1996 (Revised June 2000)
  • Case

Boston Beer Company, Inc., The

Capital markets may have overcapitalized the craft brewing industry during a flurry of new IPOs. In the context of this "hot" IPO market each individual company's valuation may seem reasonable. However, after careful analysis of each company's financial statement and... View Details
Keywords: Initial Public Offering; Analysis; Valuation; Industry Growth; Food and Beverage Industry; Boston
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  • October 1996 (Revised November 1996)
  • Case

Boston Beer Company: Samuel Adams, Brewmaster Leading a Revolution

By: Ray A. Goldberg and Mollie H. Carter
Boston Beer Co. revolutionized the beer industry by identifying and responding to a new consumer segment. Using the excess capacity in the brewing industry to establish contract brewing arrangements and an extremely capable sales force, the company opened the... View Details
Keywords: Transformation; Leadership; Product Marketing; Product Development; Production; Quality; Salesforce Management; Segmentation; Food and Beverage Industry
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  • 01 Jun 2001
  • News

A Match Made in Heaven

Adams Boston Lager, the first successful U.S. “craft beer” and the impetus for the microbrewery revolution. Koch, who is chairman of View Details
Keywords: Samuel Adams; The Boston Beer Company; Beverage and Tobacco Product Manufacturing; Manufacturing

    Michael Beer

    MICHAEL BEER

    Mike Beer is the Cahners-Rabb Professor of Business Administration, Emeritus at the Harvard Business School and author Fit to Compete: Why Honest Conversations About Your Company’s... View Details

    • July 2018 (Revised June 2020)
    • Case

    The Boston Cranberry Company

    By: Alan MacCormack
    This case describes the operations of a fictitious company that processes Cranberries. The case contains data that allows students to calculate the bottleneck stage in production, and to evaluate alternative investment options for increasing cranberry processing... View Details
    Keywords: Process Analysis; Plant Management; Operations; Production; Management; Analysis; Performance Capacity; Investment
    Related
    • September 2019
    • Supplement

    Keroche (B): Considering Entry into the Kenyan Beer Market

    By: Ramon Casadesus-Masanell and Pippa Tubman Armerding
    This case discusses the situation of the Kenyan alcoholic drinks producer Keroche in July 2004, when co-founder Tabitha Karanja was debating whether to enter the Kenyan beer market. Doing so would mean direct competition with the multinational EABL in an industry and... View Details
    Keywords: Keroche; Alcohol; Alcoholic Drinks; Alcoholic Beverages; Beverages; Drinks; Wine Industry; Wine; Fortified Wine; Viena; Beer; Beer Market; Manufacturing; Production Capacity; Capacity; Growth; Regulated; Unregulated; Informal; Informal Market; Regulation; Illicit; Illegal; Substandard; Dangerous; Shutdown; Factory; Safe; Affordable; Low-income Consumers; Business Growth and Maturation; Business Startups; Production; Investment; Safety; Quality; Small Business; Family Business; Crime and Corruption; Customer Focus and Relationships; Decisions; Income; Demographics; Geographic Scope; Geographic Location; Goods and Commodities; Government Legislation; Growth and Development; Business History; Lawsuits and Litigation; Laws and Statutes; Lawfulness; Goals and Objectives; Consumer Behavior; Market Entry and Exit; Problems and Challenges; Social Issues; Poverty; Strategy; Competition; Entrepreneurship; Marketing; Manufacturing Industry; Food and Beverage Industry; Kenya; Nairobi; Africa
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    • October 1990 (Revised March 1998)
    • Case

    De Beers Consolidated Mines Ltd. (A)

    Describes the problems facing De Beers at the start of 1983. De Beers had, since its formation in 1888, exercised a large measure of control over the world supply of diamonds. In 1983, the company itself mined over 40% of the world's natural diamonds and, through... View Details
    Keywords: Industry Structures; Crisis Management; Business Strategy; Mining; Mining Industry
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    • 19 Oct 2021
    • News

    Should Global Beer Company Molson Coors Enter the Cannabis Beverages Business?

    • 28 May 2014
    • News

    Boston Ballet Names Meredith Hodges New Director

    Keywords: Boston Ballet; Performing Arts, Spectator Sports, and Related Industries; Arts, Entertainment
    • July 2022 (Revised August 2022)
    • Case

    Athletic Brewing Company: Crafting the U.S. Non-Alcoholic Beer Category

    By: Ayelet Israeli and Anne V. Wilson
    Athletic Brewing Company (“Athletic,” for short) was founded by Bill Shufelt and John Walker in 2017. In creating Athletic, Shufelt and Walker opened the first U.S. brewery and taproom fully devoted to the production of non-alcoholic (NA) craft beer. By 2021, Athletic... View Details
    Keywords: Advertising; Brands and Branding; Product Development; Product Marketing; Product Positioning; Product Launch; Product Design; Product; Competition; Marketing; Entrepreneurship; Growth Management; Cultural Entrepreneurship; Culture; Food and Beverage Industry; United States
    Related
    • 19 Oct 2021
    • Cold Call Podcast

    Should Global Beer Company Molson Coors Dive into the Cannabis Beverages Business?

    Keywords: Re: Derek C. M. van Bever
    • Web

    Boston Manufacturing Company Records | Baker Library

    Boston Manufacturing Company Records Boynton, I.M. 75 young women from 15 to 35 years of age, wanted to work in the cotton mills! :in Lowell and Chicopee, Mass. [S.l. : s.n.,... View Details
    • Blog

    Inside the Learning: Boston By the Season

    Street to people-watch on a warm summer evening. Spend an afternoon on the Rose Kennedy Greenway. Take advantage of food trucks, fountains, beer and wine gardens, and an oasis of organically maintained... View Details
    • 20 Dec 2022
    • Op-Ed

    Employee Feedback: The Key to Retention During the Great Resignation

    Can there be corporate democracy if employees can’t vote on the actions its companies take? Yes, and it’s needed now more than ever. The pandemic has brought much employee... View Details
    Keywords: by Michael Beer
    • March 2020
    • Case

    Forbidden City: Launching a Craft Beer in China

    By: Christopher A. Bartlett and Carole Carlson
    This case describes a difficult choice faced by Victor Wang, Managing Director of Singapore-based Eurasian Brewing Company (EBC), concerning the competing product launch plans of Le Jie, Vice President of EBC's China and East Asian operations, and Vivian Chin, EBC's... View Details
    Keywords: Subsidiary Management; Craft Brewing; Strategy; Decision Making; Organizational Structure; Business Model; Growth and Development Strategy; Entrepreneurship; Management Style; Food and Beverage Industry; China; East Asia
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    • July 2019 (Revised November 2022)
    • Case

    Backstage at Boston Ballet

    By: David G. Fubini, Ryan Raffaelli, Begum Agca Okutgen and Julia Kelley
    This case asks students to consider how to prioritize goals when placed in a new leadership role. In August 2014, Meredith “Max” Hodges became the youngest Executive Director (ED) in the Boston Ballet’s 51-year history. In her first year, she was able to claim several... View Details
    Keywords: Organizational Behavior; Managing Change; Strategy Execution; Priorities; Arts; Buildings and Facilities; Decision Making; Theater Entertainment; Leadership; Business or Company Management; Mission and Purpose; Organizational Change and Adaptation; Strategic Planning; Problems and Challenges; Nonprofit Organizations; Strategy; Marketing; Price; Fine Arts Industry; Entertainment and Recreation Industry; Education Industry; United States; North America; Massachusetts; Boston; New England; Northeastern United States
    Related
    • 16 May 2018
    • News

    Salaries at this Boston company rank among highest in US