Testimonial - Publications - Faculty & Research

September 2013
Article

Testimonials Do Not Convert Patients from Brand to Generic Medication

By: John Beshears, James J. Choi, David Laibson, Brigitte C. Madrian and Gwendolyn Reynolds

Objectives: To assess whether the addition of a peer testimonial to an informational mailing increases conversion rates from brand name prescription medications to lower-cost therapeutic equivalents, and whether the testimonial's efficacy increases when... View Details

Keywords: Testimonial; Peer Information; Social Proximity; Communication; Generic Medication; Familiarity; Marketing Communications; Decision Choices and Conditions; Identity; Health Care and Treatment; Marketing Reference Programs; Power and Influence; Brands and Branding; Health Industry

Citation

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Person Page

Presentations and Government Testimony

By: Robin Greenwood

Activist Investors

Prepared testimony before the Subcommittee on Railroads, Pipelines, and Hazardous Materials; Committee on Transportation and Infrastructure; US House of... View Details

03 Dec 2014
Video

CORe Testimonials

Video

Alumni Forums Testimonials

Awards

Congressional Testimony on the Impacts of Government Spending

By: Lauren H. Cohen

Presented testimony on the “Impacts of Government Spending” to the Committee on Transportation and Infrastructure, United States House of Representatives, Sept 29, 2010. View Details

Video

Athena Health Testimonial | Disruptive Strategy

14 Jan 2020
Video

Meet Enrique | CORe Participant Testimonial

Web

Impact & Testimonials | Information Technology

Impact & Testimonials 2,000+ online sessions and counting Originally launched in 2015, HBS Live Online Classrooms were moved onto campus in 2020 and completely updated to reflect the latest developments in program design and delivery... View Details