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March 2014
Teaching Note

Tesla Motors

By: Eric Van den Steen

In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews, had recently raised first-year production targets, and had started taking orders for its next car, the Model X. Tesla seemed to be on... View Details

Keywords: Technological Innovation; Production; Product Launch; Business Strategy; Auto Industry; United States

August 2013 (Revised November 2020)
Case

Tesla Motors

By: Eric Van den Steen

In mid-2013, Tesla Motors was riding a wave of success: It had launched its first really mass-produced car—the model S—to rave reviews; had recently raised first-year production targets; and had started taking orders for its next car, the Model X. Tesla seemed to be on... View Details

Keywords: Barriers To Entry; Economic Analysis; Learning Curve; Economies Of Scale; Innovation; Market Entry; Sustainable Competitive Advantage; Vision; Strategy And Leadership; Strategy; Competitive Strategy; Market Entry and Exit; Competitive Advantage; Technological Innovation; Leadership; Learning; Economics; Analysis; Auto Industry

September 2021 (Revised March 2024)
Case

Tesla in 2023: 'Electrified' Competition

By: Eric Van den Steen, Ramon Casadesus-Masanell and Karen Elterman

Over its 17 years in existence, Tesla had redefined people’s view of electric cars, and in 2020, the company saw its stock rise by more than 700% to became the most valuable carmaker in the world. In December 2020, Tesla celebrated its fifth consecutive quarter of... View Details

Keywords: Barrier To Entry; Competitive Advantage; Innovation; Tesla; Automotive Industry; Sustainable Competitive Advantage; Values; Vision; Learning By Doing; Economies Of Scale; Electric Vehicle; Scenario Planning; Batteries; Competitive Strategy; Product Positioning; Profit; Competition; Industry Growth; Auto Industry

December 2017 (Revised November 2018)
Case

Tesla Motors (B): Merging with SolarCity

By: Stuart C. Gilson and Sarah L. Abbott

In 2016, electric car manufacturer Tesla announced that it was making an offer to acquire solar panel manufacturer SolarCity in an all-stock offer worth $2.6 billion in Tesla stock. Tesla’s co-founder and CEO, Elon Musk, believed that the merger would generate... View Details

Keywords: M＆A; M＆A Valuation; Investing; Equities; Equity; Valuation; Mergers and Acquisitions; Auto Industry; Energy Industry; United States

February 28, 2020
Article

How Tesla Sets Itself Apart

By: Lou Shipley

Tesla and its flamboyant, and sometimes erratic, innovator Elon Musk have turned the more than a century old industry upside down in a mere 16 years. Traditional automakers are ill prepared to compete in today’s software-centered world. Unlike nimble Tesla, they are... View Details

Keywords: Strategy; Information Technology; Transportation; Business Model; Technological Innovation; Disruption; Auto Industry

Find at Harvard

January 2023 (Revised June 2024)
Case

Elon Musk at Tesla

By: George Serafeim and Amram Migdal

This case gives an overview of Elon Musk’s career arc through the lens of the 2003 founding of Tesla and its growth through 2022. Background information is included on Tesla’s unique strategic decisions, its operational and reputational struggles and successes, and the... View Details

December 2016 (Revised August 2017)
Case

Tesla in 2015

By: Lynda M. Applegate and Arnold B. Peinado

January 2024 (Revised March 2024)
Case

Tesla Motors in 2024--Turbulence Ahead?

By: Felix Oberholzer-Gee and Kate Stoppiello

Over its 20 years in existence, Tesla had become nearly synonymous with electric vehicles, and the company assumed an enviable market position. By 2023, however, Tesla faced intense competition. Traditional carmakers and EV upstarts were expected to introduce close to... View Details

Keywords: Competitive Strategy; Product Positioning; Competition; Industry Growth; Auto Industry; North America; Europe; China; Australia

December 2017 (Revised November 2018)
Case

Tesla Motors (A): Financing Growth

By: Stuart C. Gilson and Sarah L. Abbott

The case analyzes the equity market value of Tesla Motors, the electric car company founded and led by Elon Musk. Wall Street analysts are wildly divided on the future growth prospects for this company, and analysts’ one year share price targets range from $160 to... View Details

Keywords: Valuation Methodologies; Investing; Equities; Public Equity; Finance; Valuation; Equity; Auto Industry; Energy Industry; United States

May 2021 (Revised September 2021)
Case

Accounting for Bitcoin at Tesla

By: Charles C.Y. Wang and Siyu Zhang

On February 8, 2021, Tesla revealed, through its 10-K filing to the Securities and Exchange Commission (SEC), that it had purchased $1.5 billion of Bitcoin, totaling 7.5% of the company’s cash, and that it planned to accept payments in the cryptocurrency soon. These... View Details

Keywords: Bitcoin; Accounting; Currency; Communication Intention and Meaning; Strategy; Investment Portfolio; Emerging Markets; Risk and Uncertainty; Value Creation

July 2020 (Revised November 2020)
Exercise

Accounting for Assets at Tesla

By: Paul M. Healy and Marshal Herrmann

February 2018
Teaching Plan

Tesla in 2015

By: Lynda M. Applegate, Olivia Hull and Sarah Mehta

Teaching Note for HBS No. 817-081. View Details

July 2024
Teaching Plan

Elon Musk at Tesla

By: George Serafeim

Teaching Plan for HBS Case No. 123-044. View Details

July 2020 (Revised September 2020)
Exercise

Accounting for Liabilities at Tesla

By: Paul Healy and Marshal Herrmann

December 2021 (Revised October 2023)
Teaching Note

Accounting for Bitcoin at Tesla

By: Charles C.Y. Wang

March 2024
Teaching Note

Tesla in 2023: 'Electrified' Competition

By: Ramon Casadesus-Masanell and Jordan Mitchell

Teaching Note for HBS Case No. 722-375. View Details

March 2024
Teaching Note

Tesla in 2024: Holding on to the EV Lead?

By: Ramon Casadesus-Masanell and Jordan Mitchell

March 2024
Supplement

Tesla in 2024: Holding on to the EV Lead?

By: Ramon Casadesus-Masanell and Eric J. Van den Steen

March 2024
Case

Tesla in 2024: Holding on to the EV Lead?

By: Ramon Casadesus-Masanell, Eric J. Van den Steen and Karen Elterman

April 2018 (Revised March 2019)
Case

Tesla-SolarCity

By: E. Scott Mayfield and Emil N. Siriwardane

On June 21, 2016, Tesla Motors, Inc. announced its offer to acquire SolarCity, bringing CEO Elon Musk one step closer to completing his goal of moving the world from a hydrocarbon-based economy to a solar-electric one. Markets and analysts were mixed in their reaction... View Details

Keywords: Tesla; SolarCity; Solar Power; Mergers and Acquisitions; Renewable Energy; Goals and Objectives; Finance

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