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  • June 1999 (Revised November 1999)
  • Background Note

Processes of Strategy Definition and Implementation, The

By: Clayton M. Christensen and Jeremy Dann
Strategy definition is not a short, discrete process. Rather, outside influences (market, political, technological, etc.) and the company's own resource allocation process continually reshape an organization's strategy. View Details
Keywords: Disruption; Management Practices and Processes; Resource Allocation; Strategic Planning; Situation or Environment; Strategy
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Christensen, Clayton M., and Jeremy Dann. "Processes of Strategy Definition and Implementation, The." Harvard Business School Background Note 399-179, June 1999. (Revised November 1999.)
  • April 2009
  • Module Note

Process of Strategy Making

By: David J. Collis
Keywords: Strategy
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Collis, David J. "Process of Strategy Making." Harvard Business School Module Note 709-500, April 2009.
  • Research Summary

corporate strategy, international strategy, strategy process

By: David J. Collis
David Collis' research is primarily concerned with how companies create value across markets, whether those markets are different businesses (corporate strategy), or different countries (international strategy). Additionally, he is interested in how... View Details
  • 2006
  • Chapter

An Opportunity-Based Strategy Process for Innovation

By: D. Quinn Mills
Keywords: Innovation Strategy; Opportunities; Management Practices and Processes
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Mills, D. Quinn. "An Opportunity-Based Strategy Process for Innovation." In Strategic Management in the Innovation Economy, edited by Thomas H. Davenport, Marius Liebold, and Sven Voepoel. New York: John Wiley & Sons, 2006.
  • Article

Lean Strategy

By: David Collis
Strategy and entrepreneurship are often seen as polar opposites. Yet the two desperately need each other: strategy without entrepreneurship is central planning; entrepreneurship without strategy leads to chaos. The two approaches can be reconciled through the Lean... View Details
Keywords: Strategy Implementation; Strategy Alignment; Strategy; Entrepreneurship
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Collis, David. "Lean Strategy." Harvard Business Review 94, no. 3 (March 2016): 62–68.
  • 2000
  • Working Paper

The Process of Strategy Development and Implementation

By: Clayton M. Christensen and Tara Donovan
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Christensen, Clayton M., and Tara Donovan. "The Process of Strategy Development and Implementation." Harvard Business School Working Paper, No. 00-075, April 2000.
  • Article

Strategy Making as Iterated Processes of Resource Allocation

By: Joseph L. Bower and Tomo Noda
Keywords: Strategy; Resource Allocation
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Bower, Joseph L., and Tomo Noda. "Strategy Making as Iterated Processes of Resource Allocation." Special Issue on Evolutionary Perspectives on Strategy. Strategic Management Journal 17 (Summer 1996): 159–192.
  • June 1984 (Revised July 1985)
  • Background Note

The Marketing Process

By: Benson P. Shapiro
Describes and explains the marketing process and its six phases: implementation, programming, allocating and budgeting, analysis and research, marketing planning, strategy formulation, and monitoring and auditing. View Details
Keywords: Marketing
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Shapiro, Benson P. "The Marketing Process." Harvard Business School Background Note 584-146, June 1984. (Revised July 1985.)
  • 2017
  • Working Paper

Machine Learning Methods for Strategy Research

By: Mike Horia Teodorescu
Numerous applications of machine learning have gained acceptance in the field of strategy and management research only during the last few years. Established uses span such diverse problems as strategic foreign investments, strategic resource allocation, systemic risk... View Details
Keywords: Machine Learning; Natural Language Processing; Classification; Decision Trees; Strategic Decisions; Strategy; Research; Information Technology
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Teodorescu, Mike Horia. "Machine Learning Methods for Strategy Research." Harvard Business School Working Paper, No. 18-011, August 2017. (Revised October 2017.)
  • September 2016 (Revised March 2017)
  • Module Note

Strategy Execution Module 3: Using Information for Performance Measurement and Control

By: Robert Simons
This module reading explains how managers use information to control critical business processes and outcomes. The analysis begins by illustrating how managers use information to communicate goals and track performance. Then the focus turns to the choices that managers... View Details
Keywords: Management Control Systems; Implementing Strategy; Strategy Execution; Organization Process; Feedback Model; Innovation; Uses Of Information; Big Data; Benchmarking; Decision Making; Information; Performance Evaluation; Analytics and Data Science
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Simons, Robert. "Strategy Execution Module 3: Using Information for Performance Measurement and Control." Harvard Business School Module Note 117-103, September 2016. (Revised March 2017.)
  • October 1990 (Revised November 1992)
  • Case

Ceramics Process Systems Corp. (A)

By: Clayton M. Christensen
A small ceramics company started by a group of MIT professors struggles with some basic technology strategy issues. A plan to take "one commercializable step" at a time in order to get a foothold in the market goes awry because of incompatibility between the company's... View Details
Keywords: Business Startups; Technology; Problems and Challenges; Market Entry and Exit; Innovation Strategy; Technological Innovation; Research and Development; Production; Manufacturing Industry; Cambridge
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Christensen, Clayton M. "Ceramics Process Systems Corp. (A)." Harvard Business School Case 691-028, October 1990. (Revised November 1992.)
  • 2024
  • Working Paper

Categorical Processing in a Complex World

By: Marco Sammon, Thomas Graeber and Christopher Roth
In real-world news environments, quantitative information is rarely presented in isolation; it is characterized through qualitative comparisons with various reference levels. Company earnings, for example, are commonly compared to analyst forecasts, previous earnings,... View Details
Keywords: Announcements; Cognition and Thinking; Communication Strategy
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Sammon, Marco, Thomas Graeber, and Christopher Roth. "Categorical Processing in a Complex World." Working Paper, November 2024.
  • December 2009 (Revised March 2013)
  • Case

Woolf Farming and Processing

By: David E. Bell, Laura Winig and Mary Louise Shelman
Woolf Farming Company, a privately owned family farming business in California's Central Valley, found its business threatened by a lack of water, brought on by a combination of drought, poor quality well water and unavailability of surface water due to federally... View Details
Keywords: Family Business; Resource Allocation; Quality; Business and Government Relations; Decision Choices and Conditions; Infrastructure; Investment; Growth and Development Strategy; Climate Change; Agriculture and Agribusiness Industry; California
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Bell, David E., Laura Winig, and Mary Louise Shelman. "Woolf Farming and Processing." Harvard Business School Case 510-033, December 2009. (Revised March 2013.)
  • Teaching Interest

General Management: Processes and Action

General Management: Processes and Action (GMPA) focuses on implementation and the way that general managers get things done.  Typically, they work through processes—sequences of tasks and activities that unfold over time, like strategic planning,... View Details
Keywords: Change Management; Communication Strategy; Decision Making; Corporate Entrepreneurship; Technological Innovation; Knowledge Management; Leadership Development; Leadership Style; Leading Change; Growth and Development Strategy; Management Practices and Processes; Management Skills; Management Style; Management Teams; Managerial Roles; Resource Allocation; Business Processes; Mission and Purpose; Organizational Culture; Organizational Design; Organizational Structure; Strategic Planning; Conflict and Resolution; Power and Influence; Business Strategy; Competitive Strategy; Competitive Advantage; Auto Industry; Computer Industry; Entertainment and Recreation Industry; Financial Services Industry; Health Industry; Information Industry; Legal Services Industry; Manufacturing Industry; Media and Broadcasting Industry; Publishing Industry; Retail Industry; Video Game Industry; China; India; United States
  • December 1991 (Revised October 1998)
  • Case

Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991

By: Gary P. Pisano, Steven C. Wheelwright and Jonathan West
Outlines the evolution of Lilly's corporate manufacturing strategy over the past decade. The corporate vice president of manufacturing must decide on the next phase of Lilly's strategy for the early 1990s, as well as to what extent and what role process development... View Details
Keywords: Cost vs Benefits; Management Practices and Processes; Industry Structures; Product Development; Production; Research and Development; Competitive Advantage; Corporate Strategy; Manufacturing Industry
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Pisano, Gary P., Steven C. Wheelwright, and Jonathan West. "Eli Lilly and Co.: Manufacturing Process Technology Strategy--1991." Harvard Business School Case 692-056, December 1991. (Revised October 1998.)
  • 05 Aug 2002
  • Research & Ideas

Understanding the Process of Innovation

Michael Collins is looking to diversify. His company, Big Idea Group, currently produces only children's toys, but he thinks his process for discovering, refining, and bringing ideas to market can work in other niches. As the Harvard... View Details
Keywords: by Loren Gray
  • September 2000
  • Background Note

Professional Services Module Four: Managing the Organization Through Processes

By: Thomas J. DeLong, Ashish Nanda and Scot H. Landry
Focuses on how the internal processes connect strategy with implementation. View Details
Keywords: Economics; Human Capital; Business or Company Management; Business Processes
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DeLong, Thomas J., Ashish Nanda, and Scot H. Landry. "Professional Services Module Four: Managing the Organization Through Processes." Harvard Business School Background Note 801-010, September 2000.
  • Article

Aligning Strategy and Sales

By: Frank V. Cespedes
Much current opinion asserts that strategy is less important (and may, in fact, be an impediment) in an era of constant change. This publication discusses why claims about business change are often overstated and misunderstood, why strategy is even more important as... View Details
Keywords: Strategy; Sales
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Cespedes, Frank V. "Aligning Strategy and Sales." International Journal of Sales Transformation 1.1 (April 2015): 52–54.
  • 1995
  • Book

Business Policy: Managing Strategic Processes

By: Joseph L. Bower, Hugo E.R. Uyterhoeven and Richard E. Walton
Keywords: Policy; Management; Strategy
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Bower, Joseph L., Hugo E.R. Uyterhoeven, and Richard E. Walton. Business Policy: Managing Strategic Processes. 8th ed. Homewood, IL: Irwin, 1995.
  • November 2016 (Revised March 2018)
  • Module Note

Strategy Execution Module 9: Building a Balanced Scorecard

By: Robert Simons
This module reading explains how to construct a strategy map and build a balanced scorecard. Using an internal value chain model, the module illustrates how a balanced scorecard can support and enable customer management, innovation, operations, and post-sale service... View Details
Keywords: Management Control Systems; Implementing Strategy; Execution; Performance Measurement; Strategy Map; Business Goals; Customer Measures; Strategy; Balanced Scorecard; Business Model
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Simons, Robert. "Strategy Execution Module 9: Building a Balanced Scorecard." Harvard Business School Module Note 117-109, November 2016. (Revised March 2018.)
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