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  • All HBS Web  (191)
    • News  (86)
    • Research  (92)
    • Multimedia  (7)
  • Faculty Publications  (37)

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  • All HBS Web  (191)
    • News  (86)
    • Research  (92)
    • Multimedia  (7)
  • Faculty Publications  (37)
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  • June 2014
  • Case

Starbucks Coffee Company: Transformation and Renewal

By: Nancy F. Koehn, Kelly McNamara, Nora N. Khan and Elizabeth Legris

Starbucks Coffee Company: Transformation and Renewal analyzes the turnaround and reconstruction of Starbucks Coffee Company from 2008 to 2014 as led by CEO and co-founder Howard Schultz. The case offers executives and students an opportunity to examine in depth how... View Details

Keywords: Howard Schultz; Starbucks; Transformation; Turnaround; Change; Decision Making; Entrepreneurship; Growth and Development; Leadership; Organizations; Problems and Challenges; Risk and Uncertainty; Strategy; Value; Consumer Products Industry; Food and Beverage Industry; Retail Industry; North and Central America; Europe; Asia; South America; Middle East; Latin America
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Koehn, Nancy F., Kelly McNamara, Nora N. Khan, and Elizabeth Legris. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Case 314-068, June 2014.
  • 25 Aug 2014
  • HBS Case

Starbucks Reinvented

Harvard Business School Professor and historian Nancy Koehn has studied Starbucks and its leader, Howard Schultz, for close to 20 years. For her, the company represents much more than a phenomenal success story. In a recently published... View Details
Keywords: by Julia Hanna; Food & Beverage
  • June 2014 (Revised March 2016)
  • Teaching Note

Starbucks Coffee Company: Transformation and Renewal

By: Nancy F. Koehn
Keywords: General Management; Corporate Change And Sustainability; Turnaround; Howard Schultz; Leading Change; Starbucks; Change; Decision Making; Entrepreneurship; Ethics; Growth and Development; Innovation and Invention; Leadership; Management; Organizations; Risk and Uncertainty; Strategy; Value; Retail Industry; Service Industry; North and Central America; Asia; Europe; South America
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Koehn, Nancy F. "Starbucks Coffee Company: Transformation and Renewal." Harvard Business School Teaching Note 314-143, June 2014. (Revised March 2016.)
  • October 2002 (Revised May 2004)
  • Case

Starbucks and Conservation International

By: James E. Austin and Cate Reavis
Starbucks, the world's leading specialty coffee company, developed a strategic alliance with Conservation International, a major international environmental nonprofit organization. The purpose of the alliance was to promote coffee-growing practices of small farms that... View Details
Keywords: Financial Crisis; Growth and Development Strategy; Markets; Demand and Consumers; Production; Corporate Social Responsibility and Impact; Cooperative Ownership; Performance Efficiency; Alliances; Nonprofit Organizations; Food and Beverage Industry; Mexico
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Austin, James E., and Cate Reavis. "Starbucks and Conservation International." Harvard Business School Case 303-055, October 2002. (Revised May 2004.)
  • March 2015 (Revised August 2016)
  • Case

Coffee Wars in India: Starbucks 2015

By: David Yoffie and Rachna Tahilyani
This case examines the progress made by Starbucks in its first two years of operation in India. View Details
Keywords: Competitors; Strategy; Competition; Competitive Advantage; India
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Yoffie, David, and Rachna Tahilyani. "Coffee Wars in India: Starbucks 2015." Harvard Business School Case 715-453, March 2015. (Revised August 2016.)
  • March 2015 (Revised August 2016)
  • Case

Coffee Wars in India: Starbucks 2012

By: David Yoffie and Rachna Tahilyani
Starbucks entered India in late 2012. This case explores Starbucks' globalization strategy, its success in China, and its vision for India. The case asks whether Starbucks can replicate its success in China in India. View Details
Keywords: Competitive Moves; Strategy; Competitive Advantage; Competition; India; China
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Yoffie, David, and Rachna Tahilyani. "Coffee Wars in India: Starbucks 2012." Harvard Business School Case 715-452, March 2015. (Revised August 2016.)
  • December 2024 (Revised March 2025)
  • Case

Strategy and CEO Succession at Starbucks

By: Krishna G. Palepu and David Lane
On August 13, 2024, Starbucks announced that Laxman Narasimhan who was appointed as the CEO only in September 2023, was stepping down as CEO and board director “with immediate effect.” Laxman would be replaced on September 9 by Brian Niccol, CEO since 2018 of Chipotle... View Details
Keywords: Strategy; Corporate Governance; Leadership; Management Succession; Cost Management; Labor Unions; Working Conditions; Order Taking and Fulfillment; Service Operations; Investment Activism; Governing and Advisory Boards; Resignation and Termination; Food and Beverage Industry; United States
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Palepu, Krishna G., and David Lane. "Strategy and CEO Succession at Starbucks." Harvard Business School Case 125-040, December 2024. (Revised March 2025.)
  • June 2006 (Revised April 2007)
  • Case

Howard Schultz: Building Starbucks Community

By: William W. George and Andrew N. McLean
In 2006, Howard Schultz reflects on his leadership at Starbucks in light of its continued growth plans. Provides information on the leadership development of the protagonist, tracing his youth and education, his early business career, his acquisition of Starbucks, and... View Details
Keywords: Education; Biography; Leadership; Leadership Development; Leadership Style; Growth and Development Strategy; Personal Development and Career
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George, William W., and Andrew N. McLean. "Howard Schultz: Building Starbucks Community." Harvard Business School Case 406-127, June 2006. (Revised April 2007.)
  • June 2008
  • Case

Starbucks Coffee Company in the 21st Century

By: Nancy F. Koehn, Marya Lisl Hill-Popper Besharov and Katherine Miller
The case explores the opportunities and challenges confronting Starbucks in the early 21st century. For more than 15 years, Starbucks has grown swiftly and successfully, helping create a large, dynamic market for specialty coffee, building one of the world's most... View Details
Keywords: Business Model; Economy; Growth Management; Brands and Branding; Corporate Social Responsibility and Impact; Competition
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Koehn, Nancy F., Marya Lisl Hill-Popper Besharov, and Katherine Miller. "Starbucks Coffee Company in the 21st Century." Harvard Business School Case 808-019, June 2008.
  • February 2001 (Revised September 2005)
  • Case

Howard Schultz and Starbucks Coffee Company

By: Nancy F. Koehn
Investigates the entrepreneur's strategic initiatives to develop a mass market for specialty coffee in the 1980s and 1990s. These initiatives included the development of premium products, rapid expansion of company-owned stores--each with attractive retail environments... View Details
Keywords: Entrepreneurship; Groups and Teams; Brands and Branding; Growth Management; Employee Relationship Management; Consumer Behavior; Organizational Design; Leadership Style; Customer Relationship Management; Competitive Advantage; Vertical Integration; Food and Beverage Industry
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Koehn, Nancy F. "Howard Schultz and Starbucks Coffee Company." Harvard Business School Case 801-361, February 2001. (Revised September 2005.)
  • 21 Jul 2020
  • Cold Call Podcast

Starbucks Commits to Raising Awareness of Racial Bias

Keywords: & Katherine B. Coffman; Food & Beverage; Service
  • March 2004
  • Teaching Note

Starbucks and Conservation International

By: James E. Austin, Jane Wei-Skillern and Alexis Lefort
Teaching Note to (9-303-055). View Details
Keywords: Food and Beverage Industry; Mexico
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Austin, James E., Jane Wei-Skillern, and Alexis Lefort. "Starbucks and Conservation International." Harvard Business School Teaching Note 304-100, March 2004.
  • April 2003
  • Supplement

Starbucks and Conservation International

By: James E. Austin
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Austin, James E. "Starbucks and Conservation International." Harvard Business School Video Supplement 303-808, April 2003.
  • 24 Apr 2018
  • Op-Ed

Op-Ed: What Mark Zuckerberg Can Learn About Crisis Leadership from Starbucks

Starbucks CEO Kevin Johnson (left) meets with employees and community members in this file photo. (Photo courtesy Starbucks.) Johnson & Johnson CEO Jim Burke’s leadership during the 1982 Tylenol crisis is what we at Harvard Business... View Details
Keywords: by Bill George; Technology; Food & Beverage
  • August 2004
  • Supplement

Interview with Christine Day - Starbucks

By: John A. Quelch
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Quelch, John A. "Interview with Christine Day - Starbucks." Harvard Business School Video Supplement 505-705, August 2004.
  • June 2007
  • Case

Howard Schultz: Building Starbucks Community (B)

By: William W. George and Lance P. Pierce
Supplements the (A) case. View Details
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George, William W., and Lance P. Pierce. "Howard Schultz: Building Starbucks Community (B)." Harvard Business School Case 407-127, June 2007.
  • February 2001 (Revised September 2002)
  • Teaching Note

Howard Schultz and Starbucks Coffee Company (TN)

By: Nancy F. Koehn and William Grundy
Teaching Note for (9-801-361). View Details
Keywords: Food; Food and Beverage Industry
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Koehn, Nancy F., and William Grundy. "Howard Schultz and Starbucks Coffee Company (TN)." Harvard Business School Teaching Note 801-374, February 2001. (Revised September 2002.)
  • 2023
  • Working Paper

The Impact of Unionization on Consumer Perceptions of Service Quality: Evidence from Starbucks

By: Isamar Troncoso, Minkyung Kim, Ishita Chakraborty and SooHyun Kim
The US has seen a rise in union movements, but their effects on service industry marketing outcomes like customer satisfaction and perceptions of service quality remain understudied. In this paper, we empirically study the impact on customer satisfaction and... View Details
Keywords: Labor Unions; Customer Satisfaction; Perception; Public Opinion; Employees; Food and Beverage Industry
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Troncoso, Isamar, Minkyung Kim, Ishita Chakraborty, and SooHyun Kim. "The Impact of Unionization on Consumer Perceptions of Service Quality: Evidence from Starbucks." Working Paper, 2023.
  • Article

The Barista Principle: Starbucks and the Rise of Relational Capital

By: Ranjay Gulati, S. Huffman and G. Neilson
Keywords: Food; Relationships; Capital
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Gulati, Ranjay, S. Huffman, and G. Neilson. "The Barista Principle: Starbucks and the Rise of Relational Capital." Strategy + Business, no. 28 (Third Quarter 2002): 1–12.
  • October 14, 2019
  • Article

Starbucks Stores That Only Accept Mobile Orders Sure Beat the Line

By: Scott Duke Kominers
Citation
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Kominers, Scott Duke. "Starbucks Stores That Only Accept Mobile Orders Sure Beat the Line." Bloomberg Opinion (October 12, 2019).
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