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- December 2018
- Case
DraftKings and the Future of Fantasy Sports
By: Robert F. Higgins and Julia Kelley
Founded in 2012, DraftKings helped change the fantasy sports landscape by popularizing daily fantasy sports (DFS), or short-term fantasy sports tournaments that offered big cash prizes to winners. The company’s valuation exceeded $1 billion by 2015, but DraftKings soon... View Details
Keywords: Fantasy Sports; Daily Fantasy Sports; DraftKings; FanDuel; Supreme Court; Sports Betting; Sports Gambling; Sports; Business Model; Government Legislation; Lawsuits and Litigation; Laws and Statutes; Business Strategy; Internet and the Web; Mobile and Wireless Technology; Games, Gaming, and Gambling; Sports Industry; Sports Industry; United States; Massachusetts; Boston
Higgins, Robert F., and Julia Kelley. "DraftKings and the Future of Fantasy Sports." Harvard Business School Case 819-074, December 2018.
- 12 Oct 2021
- Research & Ideas
What Actually Draws Sports Fans to Games? It's Not Star Athletes.
including the US National Football League’s salary cap. However, footy has a wider range that made it easier to isolate what economists call a specific “shock” or unexpected change—in this case, injuries, Ferguson says. Gambling and... View Details
- November 2018
- Case
Sportradar (A): From Data to Storytelling
By: Ramon Casadesus-Masanell, Karen Elterman and Oliver Gassmann
In 2013, the Swiss sports data company Sportradar debated whether to expand from its core business of data provision to bookmakers into sports media products. Sports data was becoming a commodity, and in the future, sports leagues might reduce their dependence on... View Details
Keywords: Sports Data; Data; Sport; Sportradar; Football; Soccer; Gambling; Betting; Betting Markets; Statistics; Odds; Live Data; Bookmakers; Betradar; Visualization; Integrity; Monitoring; Gaming; Streaming; 2013; St.Gallen; Algorithm; Mathematical Modeling; Carsten Koerl; Betandwin; Bwin; Wagering; Probability; Sports; Analytics and Data Science; Mathematical Methods; Games, Gaming, and Gambling; Transition; Strategy; Media; Sports Industry; Sports Industry; Sports Industry; Sports Industry; Europe; Switzerland; Asia; Austria; Germany; England
Casadesus-Masanell, Ramon, Karen Elterman, and Oliver Gassmann. "Sportradar (A): From Data to Storytelling." Harvard Business School Case 719-429, November 2018.
- 17 Mar 2021
- Working Paper Summaries
Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment
- November 2023
- Case
Team Liquid: Fueling the Business of Fandom
By: Youngme Moon and Kerry Herman
In 2023, the co-CEOs of Team Liquid, one of the world's most prominent Esports organizations, are deciding whether and how to evolve their business model to include (1) a greater focus on enterprise revenue; and (2) more direct-to-consumer activity. Team Liquid has one... View Details
Keywords: Business Model; Customer Focus and Relationships; Games, Gaming, and Gambling; Revenue; Organizational Culture; Business and Community Relations; Video Game Industry
Moon, Youngme, and Kerry Herman. "Team Liquid: Fueling the Business of Fandom." Harvard Business School Case 324-041, November 2023.
- June 2024 (Revised September 2024)
- Case
Major League Baseball: Changing the Rules of America's Pastime
By: Stephen A. Greyser, Mac Levin and Brent Schwarz
This case describes the efforts of Major League Baseball (MLB) to make meaningful changes in the rules affecting the ways the game is played. These changes are intended to speed the pace of the game and make it more appealing to younger fans. The principal changes... View Details
Keywords: Change Management; Age; Games, Gaming, and Gambling; Leading Change; Organizational Change and Adaptation; Demand and Consumers; Sports Industry
Greyser, Stephen A., Mac Levin, and Brent Schwarz. "Major League Baseball: Changing the Rules of America's Pastime." Harvard Business School Case 924-307, June 2024. (Revised September 2024.)
- September 2017 (Revised June 2019)
- Case
The ABN AMRO World Tennis Tournament
By: Anita Elberse and Saskia Van Rheenen
Should the ABN AMRO World Tennis Tournament gamble most of its player budget on superstar player Rafael Nadal, even after the event’s previous two editions saw Nadal and Roger Federer pull out at the last moment due to injury, leaving the tournament without any... View Details
Keywords: Superstar; Talent; General Management; Marketing; Sports; Media; Entertainment; Talent and Talent Management; Negotiation; Strategy; Sports Industry; Sports Industry; Sports Industry
Elberse, Anita, and Saskia Van Rheenen. "The ABN AMRO World Tennis Tournament." Harvard Business School Case 518-041, September 2017. (Revised June 2019.)
- 2021
- Working Paper
Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment
By: Patrick J. Ferguson and Karim R. Lakhani
Contests that are designed to be consumed for entertainment by non-contestants are a fixture of economic, cultural and political life. In this paper, we examine whether individuals prefer to consume contests that have more uncertain outcomes. We look to... View Details
Keywords: Contest Design; Information Preferences; Consumer Demand; Sports; Entertainment; Games, Gaming, and Gambling; Demand and Consumers; Outcome or Result
Ferguson, Patrick J., and Karim R. Lakhani. "Consuming Contests: Outcome Uncertainty and Spectator Demand for Contest-based Entertainment." Harvard Business School Working Paper, No. 21-087, February 2021.
- 27 Jan 2009
- First Look
First Look: January 27, 2009
Carbonell-Nicolau and Diego Comin Publication:Journal of Quantitative Analysis in Sports (forthcoming) Abstract This paper designs and implements an empirical test to discern whether the parties to a contract are able to commit not to... View Details
Keywords: Martha Lagace
- 25 Oct 2022
- Research & Ideas
Is Baseball Ready to Compete for the Next Generation of Fans?
baseball players high on that list. Gazette: Sports gambling is now legal in most states. Massachusetts is expected to begin allowing it in early 2023. When people have money riding on games, they tend to... View Details
- 23 May 2017
- First Look
First Look at New Ideas and Research: May 23, 2017
points. Pseudo-set framing changes gambling choices (Study 1), effort (Studies 2 and 3), giving behavior (Field Data and Study 4), and purchase decisions (Study 5). These effects persist in the absence of any reward, when a cost must be... View Details
Keywords: Carmen Nobel
- 13 Nov 2013
- Research & Ideas
Should Men’s Products Fear a Woman’s Touch?
but they could still claim their own pieces of the brand, the sports car lines, that remained uncontaminated." Lessons For Brand Managers More than a decade since Porsche launched its first SUV, the View Details
- 08 Jan 2020
- Research & Ideas
NFL Head Coaches Are Getting Younger. What Can Organizations Learn?
team is choosing to gamble on unproven youngsters. After all, 66-year old Bruce Arians was just hired by Tampa Bay, while Denver is giving Vic Fangio, 60, his first shot as a head coach after 32 seasons of experience as an assistant... View Details
- July 2020 (Revised May 2021)
- Case
Oxygen Esports
By: John R. Wells and Benjamin Weinstock
On May 4, 2020, a press release from Boston, Massachusetts, announced the launch of Oxygen Esports (Oxygen), a new organization that hoped to dominate the rising esports scene in New England. Oxygen was created from a merger between Helix eSports (Helix), an owner and... View Details
Keywords: Esports; Sports; Online Technology; Games, Gaming, and Gambling; Entrepreneurship; Strategy
Wells, John R., and Benjamin Weinstock. "Oxygen Esports." Harvard Business School Case 721-351, July 2020. (Revised May 2021.)
- 2008
- Working Paper
Unraveling Yields Inefficient Matchings: Evidence from Post-season College Football Bowls
By: Guillaume R. Frechette, Alvin E. Roth and M. Utku Unver
Many markets have "unraveled" and experienced inefficient, early, dispersed transactions, and subsequently developed institutions to delay transaction timing. However, it has previously proved difficult to measure and identify the resulting efficiency gains. Prior to... View Details
Keywords: Games, Gaming, and Gambling; Television Entertainment; Market Timing; Market Transactions; Marketplace Matching; Sports Industry
Frechette, Guillaume R., Alvin E. Roth, and M. Utku Unver. "Unraveling Yields Inefficient Matchings: Evidence from Post-season College Football Bowls." Harvard Business School Working Paper, No. 09-010, July 2008.
- March 2021
- Case
Astralis Group: Determining a Brand Strategy
By: Benjamin C. Esty, Mette Fuglsang Hjortshoej and Emilie Billaud
After launching a Danish esports company in July 2019, and going public in December 2019 with multiple brands associated with different games, the Astralis leadership team was contemplating a shift to a single, corporate brand. While the original arguments for... View Details
Keywords: Brand Strategy; Esports; Video Games; Corporate Scope; Positioning; Ecosystem; Brands and Branding; Strategy; Business Ventures; Business Startups; Entrepreneurship; Ethics; Sports; Competitive Strategy; Value Creation; Diversification; Games, Gaming, and Gambling; Sports Industry; Sports Industry; Denmark; Europe
Esty, Benjamin C., Mette Fuglsang Hjortshoej, and Emilie Billaud. "Astralis Group: Determining a Brand Strategy." Harvard Business School Case 721-382, March 2021.
- 05 Nov 2014
- What Do You Think?
Are We Entering an Era of Neuromanagement?
that people tend to devalue long-term returns in relation to short-term gains. They tend not to buy and sell according to self-set rules. A person willing to pay up to $200 for a ticket to a sporting event is not, once he owns it, willing... View Details
Keywords: by James Heskett
- 05 Sep 2017
- First Look
First Look at New Research and Ideas, September 5, 2017
the capabilities they need. Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=52603 September 2017 Current History China Gambles on Modernizing Through Urbanization By: Looney, Kristen, and Meg Rithmire... View Details
Keywords: Sean Silverthorne
- 02 Jun 2003
- Research & Ideas
Why Have Marketers Ignored America’s Man-of-Action Hero?
who'd worked their way up through the trenches, breadwinners. Since the rejiggering of the American economy beginning in the early 1980s, the man-of-action hero is back and more than ever he is found in business rather than politics or fiction. Business leaders have... View Details
Keywords: by Manda Salls
- 10 Apr 2018
- First Look
First Look at New Research, April 10, 2018
Has Entered the Mainstream By: Chatterji, Aaron K., and Michael W. Toffel Abstract—Leaders in all sectors, from business to sports to education, are increasingly wading into controversial political and social issues. Based on interviews... View Details
Keywords: Sean Silverthorne