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- 20 Dec 2017
- News
How SodaStream Makes—and Markets—Peace
- October 2023
- Case
To Fizzle Out or Heat Up? PepsiCo and Coca-Cola’s SodaStream and Costa Coffee Acquisitions
By: David Collis and Haisley Wert
U.S. beverage giants PepsiCo and Coca-Cola shared many similarities by August 2018—both were founded by pharmacists in the 1890s, grew to offer hundreds of drink brands, and championed rival flagship products that drove loyalists into taste-testing wars. That month,... View Details
Keywords: Corporate Strategy; Acquisition; Diversification; Expansion; Brands and Branding; Food and Beverage Industry
Collis, David, and Haisley Wert. "To Fizzle Out or Heat Up? PepsiCo and Coca-Cola’s SodaStream and Costa Coffee Acquisitions." Harvard Business School Case 724-394, October 2023.
- 01 Sep 2013
- News
Who Are We?
concludes. His own brand? "Friendly, approachable, world-class branding expert, without the ego, who delivers clarity and confidence to clients." —GE SENIOR EXECUTIVES Daniel Birnbaum CEO, SodaStream INTERNATIONAL Gerard Meyer President,... View Details