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  • October 2013 (Revised June 2014)
  • Case

Demarketing Soda in New York City

By: John A. Quelch, Margaret L. Rodriguez, Carin-Isabel Knoop and Christine Snively
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
Keywords: Soda; Public Health; Business And Public Policy; Obesity; Business and Government Relations; Public Sector; Strategy; Marketing Strategy; Marketing; Health; City; Food and Beverage Industry; New York (city, NY)
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  • March 2014 (Revised May 2014)
  • Teaching Note

Demarketing Soda in New York City

By: John A. Quelch
In 2013, New York City Mayor Michael Bloomberg tried and failed to institute a ban on serving sizes of large sugary beverages. Obesity posed a large public health risk to the city. Mayor Bloomberg's proposed ban was one of many attempts to combat the rising threat of... View Details
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  • 12 Aug 2013
  • News

Is Diet Soda Girly?

  • March 1978 (Revised February 1991)
  • Case

Caustic Soda in Japan (A)

By: Louis T. Wells Jr.
Keywords: Chemicals; Chemical Industry; Japan
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  • January 1978
  • Case

Caustic Soda in Japan (B)

By: Louis T. Wells Jr.
Keywords: Chemical Industry; Japan
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  • 29 Sep 2012
  • News

Paper or Plastic? Some Communities Say Neither

  • 11 Feb 2014
  • News

Thank You For Not Selling: Historian Nancy Koehn On CVS' Tobacco Ban

  • May 2009 (Revised December 2009)
  • Case

Reliance Baking Soda: Optimizing Promotional Spending

By: John A. Quelch and Heather Beckham
Reliance Baking Soda is Stewart Corporation's oldest and most established product. The new Domestic Brand Director needs to create a 2008 marketing budget that delivers a profit increase of 10% over 2007 levels. She must first evaluate the effectiveness of past... View Details
Keywords: Communication Strategy; Quantitative Analysis; Consumer Marketing; Marketing Planning; Product Management; Sales Promotions; Program Budgeting; Marketing Strategy; Advertising; Product Marketing; Budgets and Budgeting; Sales; Consumer Products Industry
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  • 18 Jun 2018
  • Research & Ideas

Warning: Scary Warning Labels Work!

Marketers can make a bottle of sugar water look like golden elixir. Can health advocates sour the taste for consumers? (SteveDF) San Francisco is in a three-year battle with the American Beverage Industry over whether soda companies can... View Details
Keywords: by Dina Gerdeman; Advertising; Public Relations
  • 13 Nov 2013
  • Research & Ideas

Should Men’s Products Fear a Woman’s Touch?

strategy, which has become increasingly blatant about gender since the soda hit the market in 2005. Last March, Coke Zero launched the "It's Not Your Fault" marketing campaign. "We're talking to men more overtly with 'It's... View Details
Keywords: by Carmen Nobel; Consumer Products; Food & Beverage; Auto
  • 01 Jan 2005
  • News

Joseph J. O'Donnell, MBA 1971

publisher in Lowell whose products included Gideon Bibles. Another—which came his way via an Executive Education participant who was president of the Boston Bruins—was from a small company with about a million dollars in sales that supplied the likes of popcorn, candy,... View Details
  • 15 Nov 2018
  • Book

Can the Global Food Industry Overcome Public Distrust?

JamesBrey Food is the largest segment of the global economy. It is also widely recognized as more critical for human health than any pharmaceutical drug on the planet. But significant changes in the industry are making people lose trust in many institutions involved in... View Details
Keywords: by Sean Silverthorne; Agriculture & Agribusiness

    Asa G. Candler

    The breakthrough for Coca-Cola came shortly after the company was formed, when Candler realized the potential of his patent syrup not as a miracle drug, but as a simple soda fountain drink. Candler sent salesmen across the U.S.... View Details
    Keywords: Food & Tobacco
    • 11 Jun 2001
    • Research & Ideas

    E-Commerce Unplugged

    knowledge of consumer behavior to create killer applications in the m-commerce arena. Imagine a brand well positioned to satisfy the life intentions of the youth market: Let's call it "Soda X." What if Soda X built a... View Details
    Keywords: by Nitin Nohria & Marty Leestma

      Roger A. Enrico

      player in the snack and beverage industry, which enabled it to gain significant market share and post improved profitability numbers. During his tenure, Pepsi-Cola and Mountain Dew were the second and third largest soda brands, Aquafina... View Details
      Keywords: Food & Tobacco
      • Portrait Project

      Christine Keung

      homework as I could while sitting between the soda machine and a mountain of takeout boxes. Success was getting an education that would free me from what I thought were limits of my upbringing. I’ve since earned an education that has far... View Details

        Charles R. Walgreen

        counter and soda fountain, things that became staples in his “super-drug stores.” Capitalizing on the popularity of these huge stores and their more interactive shopping environment, Walgreen had, by the time of his death, built almost... View Details
        Keywords: Retail
        • 13 Aug 2001
        • Lessons from the Classroom

        Parents’ Guide to Harvard Business School

        Sure, you're a good negotiator. But could you negotiate a lower price for a soda from a "smart" vending machine? It's part of the world of the not-so-distant future portrayed in a talk by Narakesari Narayandas, associate professor of... View Details
        Keywords: by Sean Silverthorne
        • 11 Feb 2015
        • News

        Dedicated to a public service mission

        Western Pacific deployments during Operations Enduring Freedom and Iraqi Freedom, then joined the private sector at Caustic Soda and, more recently, Dow Solar. Outside the office, he has actively volunteered at his local church and a... View Details
        • 13 May 2013
        • Blog Post

        The Social Side of an Internship

        rounding out the internship experience and making new friends (and future colleagues). The day itself was a blast. Forty or so of us took a company bus to Anaheim and were treated to lunch by the company. In between hot dogs, soda and... View Details
        Keywords: Entertainment / Media / Sports