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- September 2014
- Article
Advancing Consumer Neuroscience
By: Ale Smidts, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen and Carolyn Yoon
In the first decade of consumer neuroscience, strong progress has been made in understanding how neuroscience can inform consumer decision making. Here, we sketch the development of this discipline and compare it to that of the adjacent field of neuroeconomics. We... View Details
Keywords: Consumer Neuroscience; Neuroeconomics; Social Neuroscience; Genes; Machine Learning; Meta-analysis; Consumer Behavior; Decision Making; Science
Smidts, Ale, Ming Hsu, Alan G. Sanfey, Maarten A. S. Boksem, Richard B. Ebstein, Scott A. Huettel, Joe W. Kable, Uma R. Karmarkar, Shinobu Kitayama, Brian Knutson, Israel Liberzon, Terry Lohrenz, Mirre Stallen, and Carolyn Yoon. "Advancing Consumer Neuroscience." Marketing Letters 25, no. 3 (September 2014): 257–267.
- August 2012
- Article
From Mind Perception to Mental Connection: Synchrony as a Mechanism for Social Understanding
By: Thalia Wheatley, Olivia Kang, Carolyn Parkinson and Christine E. Looser
Connecting deeply with another mind is as enigmatic as it is fulfilling. Why people ‘‘click’’ with some people but not others is one of the great unsolved mysteries of science. However, researchers from psychology and neuroscience are converging on a likely... View Details
Wheatley, Thalia, Olivia Kang, Carolyn Parkinson, and Christine E. Looser. "From Mind Perception to Mental Connection: Synchrony as a Mechanism for Social Understanding." Social and Personality Psychology Compass 6, no. 8 (August 2012): 589–606.
- 19 Jun 2017
- News
Can Neuroscience Find You the Perfect Job?
no one is unemployable. Dan Morrell: Frida, your company pymetrics employs a series of neuroscience tests that help determine personal traits and characteristics. I assume that you took these tests early on in the development of the... View Details
- February 2011
- Article
Mind Perception: Real but Not Artificial Faces Sustain Neural Activity beyond the N170/VPP
By: Thalia Wheatley, Anna Weinberg, Christine E. Looser, Tim Moran and Greg Hajcak
Faces are visual objects that hold special significance as the icons of other minds. Previous researchers using event-related potentials (ERPs) have found that faces are uniquely associated with an increased N170/vertex positive potential (VPP) and a more sustained... View Details
Keywords: Neuroscience; Mind Perception; Social Psychology; Face Perception; Personal Characteristics; Science; Cognition and Thinking
Wheatley, Thalia, Anna Weinberg, Christine E. Looser, Tim Moran, and Greg Hajcak. "Mind Perception: Real but Not Artificial Faces Sustain Neural Activity beyond the N170/VPP." PLoS ONE 6, no. 2 (February 2011).
- 2011
- Chapter
Prospective Codes Fufilled: A Potential Neural Mechanism of Will
By: Thalia Wheatley and Christine E. Looser
One of my few shortcomings is that I can’t predict the future.
Lars Ulrich, Metallica.
Lars Ulrich was right and wrong. He was right in the way we most often think about the future—as a long stretch of time during which multiply... View Details
Lars Ulrich, Metallica.
Lars Ulrich was right and wrong. He was right in the way we most often think about the future—as a long stretch of time during which multiply... View Details
Keywords: Free Will; Neuroscience; Responsibility; Prospection; Forecasting and Prediction; Science; Cognition and Thinking
Wheatley, Thalia, and Christine E. Looser. "Prospective Codes Fufilled: A Potential Neural Mechanism of Will." Chap. 13 in Conscious Will and Responsibility: A Tribute to Benjamin Libet, edited by Walter Sinnott-Armstrong and Lynn Nadel, 146–158. New York: Oxford University Press, 2011.
- September 2019
- Exercise
Difficult Conversations (B)
By: Shikhar Ghosh and Shweta Bagai
The exercises can be used as a follow-up to the Yesware (A) case (#816-039), or in conjunction with any case that involves replacing a founding team member (and/or providing feedback to a top executive). This is a role-playing exercise, and has been carried out in the... View Details
Keywords: Firing; Feedback; Founders; Culture; Values; Neuroscience; Business Startups; Organizational Culture; Resignation and Termination; Communication; Emotions; Trust; Human Resources; Entrepreneurship
Ghosh, Shikhar, and Shweta Bagai. "Difficult Conversations (B)." Harvard Business School Exercise 820-056, September 2019.
- August 28, 2018
- Article
Maintaining Trust When Agents Can Engage in Self-deception
By: Andres Babino, Hernan A. Makse, Rafael Di Tella and Mariano Sigman
The coexistence of cooperation and selfish instincts is a remarkable characteristic of humans. Psychological research has unveiled the cognitive mechanisms behind self-deception. Two important findings are that a higher ambiguity about others’ social preferences leads... View Details
Keywords: Behavioral Economics; Cognitive Neuroscience; Corruption; Cooperation; Self-deception; Trust; Behavior
Babino, Andres, Hernan A. Makse, Rafael Di Tella, and Mariano Sigman. "Maintaining Trust When Agents Can Engage in Self-deception." Proceedings of the National Academy of Sciences 115, no. 35 (August 28, 2018): 8728–8733.
- September 2019
- Exercise
Difficult Conversations (A)
By: Shikhar Ghosh and Shweta Bagai
The exercises can be used as a follow-up to the Yesware (A) case (#816-039), or in conjunction with any case that involves replacing a founding team member (and/or providing feedback to a top executive). This is a role-playing exercise, and has been carried out in the... View Details
Keywords: Firing; Feedback; Founders; Culture; Values; Neuroscience; Business Startups; Organizational Culture; Resignation and Termination; Communication; Emotions; Trust; Human Resources; Entrepreneurship
Ghosh, Shikhar, and Shweta Bagai. "Difficult Conversations (A)." Harvard Business School Exercise 820-055, September 2019.
- 2017
- Article
Blunted Ambiguity Aversion During Cost-Benefit Decisions in Antisocial Individuals
By: Joshua W. Buckholtz, Uma R. Karmarkar, Shengxuan Ye, Grace M. Brennan and Arielle Baskin-Sommers
Antisocial behavior is often assumed to reflect aberrant risk processing. However, many of the most significant forms of antisocial behavior, including crime, reflect the outcomes of decisions made under conditions of ambiguity rather than risk. While risk and... View Details
Keywords: Ambiguity; Neuroscience; Neuroeconomics; Choice; Psychology; Decision Choice And Uncertainty; Behavior; Decision Choices and Conditions; Cost vs Benefits; Health Disorders
Buckholtz, Joshua W., Uma R. Karmarkar, Shengxuan Ye, Grace M. Brennan, and Arielle Baskin-Sommers. "Blunted Ambiguity Aversion During Cost-Benefit Decisions in Antisocial Individuals." Art. 2030. Scientific Reports 7 (2017).
Caleb Kealoha
Caleb completed his BA in Psychology at the University of California, Los Angeles, where he did research in the Social Cognitive Neuroscience Lab, the Computational... View Details
- 2015
- Chapter
Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior
By: Hilke Plassmann and Uma R. Karmarkar
The goal of this chapter is to give an overview of the nascent field of consumer neuroscience and discuss when and how it is useful to integrate the "black box" of the consumer's brain into consumer psychology. To reach this goal, we first briefly outline several... View Details
Plassmann, Hilke, and Uma R. Karmarkar. "Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior." Chap. 6 in The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton, 152–179. New York: Cambridge University Press, 2015.
- 2009
- Working Paper
Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior
By: Lalin Anik, Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn
While lay intuitions and pop psychology suggest that helping others leads to higher levels of happiness, the existing evidence only weakly supports this causal claim: Research in psychology, economics, and neuroscience exploring the benefits of charitable giving has... View Details
Keywords: Philanthropy and Charitable Giving; Research; Behavior; Happiness; Motivation and Incentives
Anik, Lalin, Lara B. Aknin, Michael I. Norton, and Elizabeth W. Dunn. "Feeling Good about Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior." Harvard Business School Working Paper, No. 10-012, August 2009.
- 2010
- Chapter
Feeling Good about Giving: The Benefits (and Costs) of Self-interested Charitable Behavior
By: L. Anik, L. B. Aknin, M. I. Norton and E. W. Dunn
While lay intuitions and pop psychology suggest that helping others leads to higher levels of happiness, the existing evidence only weakly supports this causal claim: research in psychology, economics, and neuroscience exploring the benefits of charitable giving has... View Details
Keywords: Advertising; Cost vs Benefits; Philanthropy and Charitable Giving; Outcome or Result; Relationships; Research; Behavior; Happiness; Motivation and Incentives
Anik, L., L. B. Aknin, M. I. Norton, and E. W. Dunn. "Feeling Good about Giving: The Benefits (and Costs) of Self-interested Charitable Behavior." In The Science of Giving: Experimental Approaches to the Study of Charity, edited by D. M. Oppenheimer and C. Y. Olivola. Psychology Press, 2010.
- March 2019 (Revised June 2021)
- Case
HelloSelf: Foundation
By: John R. Wells and Benjamin Weinstock
On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details
Keywords: Startup; Start-up; Startup Management; Startup Marketing; Startups; Start-ups; BrainTech; Marketing Research; Strategic Decision Making; Strategy Development; Strategy Dynamics; Neuroscience; Cognition; Cognitive Psychology; Health & Wellness; Health Care; Health Care Reform; Health Care Outcomes; Self-awareness; Mental Health; Wellbeing; Wellness; Funding; Equity Financing; Raising Capital; Synergies; Team Building; National Health Insurance; Artificial Intelligence; MVP; Business Startups; Health; Health Care and Treatment; Management; Well-being; Marketing Channels; Decision Making; Strategy; Technology; United Kingdom; London
Wells, John R., and Benjamin Weinstock. "HelloSelf: Foundation." Harvard Business School Case 719-492, March 2019. (Revised June 2021.)
- 23 Oct 2012
- First Look
First Look: October 23
competition is restricted. Using 28 million vehicle emissions tests from more than 11,000 facilities, we show that increased competition is associated with greater inspection leniency, a service quality attribute that customers value but is illegal and View Details
Keywords: Sean Silverthorne
- 2009
- Article
Implicit Affect in Organizations
By: Sigal G. Barsade, Lakshmi Ramarajan and Drew Westen
Our goal is to integrate the construct of implicit affect—affective processes activated or processed outside of conscious awareness that influence ongoing thought, behavior, and conscious emotional experience—into the field of organizational behavior. We begin by... View Details
Keywords: Organizational Behavior; Framework; Organizational Culture; Behavior; Cognition and Thinking; Emotions; Motivation and Incentives; Perspective
Barsade, Sigal G., Lakshmi Ramarajan, and Drew Westen. "Implicit Affect in Organizations." Research in Organizational Behavior 29 (2009): 135–162.
- 12 Sep 2023
- Book
Successful, But Still Feel Empty? A Happiness Scholar and Oprah Have Advice for You
goals, is the backbone of Brooks’ new book with Oprah Winfrey, Build the Life You Want: The Art and Science of Getting Happier. They weave together the best happiness how-tos from social psychology, behavioral economics, and View Details
Keywords: by Avery Forman
- 02 Jun 2022
- Research & Ideas
Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'
graduated. “Here’s the good news: They got everything they wanted,” Brooks said. “Here’s the bad news: They wanted the wrong thing. The result is that they’re not as happy as they could be. We need to teach a class on happiness,” Brooks concluded. A View Details
Keywords: by Dan Morrell
- Web
Profiles - MBA
world. Through the HUTIF program, I aspire to advance my vision of imagining reckless miracles and uncovering the countless opportunities it will bring.” Tech areas of interest: AI in Biology, Biotechnology, Brain-Computer Interface, Genetic Engineering, Medical... View Details
- Web
Skydeck - Alumni
Oracle of Wall Street” Taylor Becker (MBA 2025) shares personal anecdotes and life lessons from his collaboration with the late finance icon Byron Wien (MBA 1956) Joy to the World How Justin Pasquariello (MBA 2010) , CEO of East Boston View Details