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      • July 2025
      • Article

      Extraverts Reap Greater Social Rewards from Passion Because They Express Passion More Frequently and More Diversely

      By: Kai Krautter, Anabel Büchner and Jon M. Jachimowicz
      Passion is stereotypically expressed through animated facial expressions, energetic body movements, varied tone, and pitch—and met with interpersonal benefits. However, these capture only a subset of passion expressions that are more common for extraverts. Indeed, in... View Details
      Keywords: Passion; Personality; Extraversion; Scale Development; Perception; Personal Characteristics
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      Krautter, Kai, Anabel Büchner, and Jon M. Jachimowicz. "Extraverts Reap Greater Social Rewards from Passion Because They Express Passion More Frequently and More Diversely." Personality and Social Psychology Bulletin 51, no. 7 (July 2025): 1159–1172.
      • 2025
      • Working Paper

      Productivity Beliefs and Efficiency in Science

      By: Fabio Bertolotti, Kyle R. Myers and Wei Yang Tham
      We develop a method to estimate producers’ productivity beliefs in settings where output quantities and input prices are unobservable, and we use it to evaluate allocative efficiency in the market for science. Our model of researchers’ labor supply shows that their... View Details
      Keywords: Performance Productivity; Perception; Research
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      Bertolotti, Fabio, Kyle R. Myers, and Wei Yang Tham. "Productivity Beliefs and Efficiency in Science." Harvard Business School Working Paper, No. 25-063, June 2025.
      • 2025
      • Working Paper

      Cash Flow Volatility, Return Predictability and Stock Price Decompositions: Why You Should Scale Prices by Trend Cash Flows

      By: Sebastian Hillenbrand and Odhrain McCarthy
      We address two inconvenient facts in asset pricing: (i) valuation ratios are often more related to future cash flows than to returns, and (ii) they mostly fail to predict returns. We show that these issues arise because stock prices are scaled by cash flows that... View Details
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      Hillenbrand, Sebastian, and Odhrain McCarthy. "Cash Flow Volatility, Return Predictability and Stock Price Decompositions: Why You Should Scale Prices by Trend Cash Flows." Working Paper, June 2025.
      • June 2025
      • Case

      Full-funnel Advertising on TikTok

      By: Jeremy Yang, Ayelet Israeli and Alexis Lefort
      In 2025 TikTok is working to grow its brand and performance advertising business, along with a new integrated full-funnel solution. As an emerging media platform with unique ad formats and user behavior in a privacy-first environment, TikTok faces both significant... View Details
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      Yang, Jeremy, Ayelet Israeli, and Alexis Lefort. "Full-funnel Advertising on TikTok." Harvard Business School Case 525-065, June 2025.
      • May 2025
      • Case

      IQanat: Empowering Rural Youth in Kazakhstan

      By: Boris Groysberg and Maxim Pike Harrell
      In June 2025, IQanat CEO Aliya Salikova considered scaling opportunities for the foundation, which provided educational opportunities for children from rural regions of Kazakhstan. Established by Kazakhstani businessman and philanthropist Aidyn Rakhimbayev, IQanat... View Details
      Keywords: Mission and Purpose; Organizational Change and Adaptation; Leadership; Social Enterprise; Social Entrepreneurship; Growth and Development Strategy; Growth Management; Rural Scope; Philanthropy and Charitable Giving; Equality and Inequality; Education Industry; Central Asia; Kazakhstan
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      Groysberg, Boris, and Maxim Pike Harrell. "IQanat: Empowering Rural Youth in Kazakhstan." Harvard Business School Case 425-077, May 2025.
      • May 2025
      • Case

      stc Group: DARE to Transform

      By: Sunil Gupta and Sadika El Hariri
      Established as a government-owned entity in 1998, stc Group was the sole telecommunications operator in the Kingdom of Saudi Arabia (KSA). Soon after it was privatized in 2003, regional players started entering the Saudi market. To deal with the competition and to... View Details
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      Gupta, Sunil, and Sadika El Hariri. "stc Group: DARE to Transform." Harvard Business School Case 525-013, May 2025.
      • May 2025
      • Teaching Note

      Boutiqaat: Influencing Retail in MENA

      By: Juan Alcacer and Noor Al Qadhi
      Boutiqaat, a Kuwait-based e-commerce platform, scaled an influencer-driven beauty retail model across MENA and now faces critical strategic choices about offline expansion and globalization. Founded in 2015, Boutiqaat combined social commerce, localized logistics, and... View Details
      Keywords: Emerging Markets; Digital Strategy; Growth and Development; Beauty and Cosmetics Industry; Retail Industry; Kuwait; Saudi Arabia; Middle East; North Africa
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      Alcacer, Juan, and Noor Al Qadhi. "Boutiqaat: Influencing Retail in MENA." Harvard Business School Teaching Note 725-463, May 2025.
      • May 2025
      • Case

      Boutiqaat: Influencing Retail in MENA

      By: Juan Alcacer and Noor Al Qadhi
      Boutiqaat, a Kuwait-based e-commerce platform, scaled an influencer-driven beauty retail model across MENA and now faces critical strategic choices about offline expansion and globalization. Founded in 2015, Boutiqaat combined social commerce, localized logistics, and... View Details
      Keywords: Emerging Markets; Digital Strategy; Growth and Development; Beauty and Cosmetics Industry; Retail Industry; Kuwait; Saudi Arabia; Middle East; North Africa
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      Alcacer, Juan, and Noor Al Qadhi. "Boutiqaat: Influencing Retail in MENA." Harvard Business School Case 725-462, May 2025.
      • May–June 2025
      • Article

      Branch-and-Price for Prescriptive Contagion Analytics

      By: Alexandre Jacquillat, Michael Lingzhi Li, Martin Ramé and Kai Wang
      Contagion models are ubiquitous in epidemiology, social sciences, engineering, and management. This paper formulates a prescriptive contagion analytics model where a decision maker allocates shared resources across multiple segments of a population, each governed by... View Details
      Keywords: COVID-19; Mathematical Methods
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      Jacquillat, Alexandre, Michael Lingzhi Li, Martin Ramé, and Kai Wang. "Branch-and-Price for Prescriptive Contagion Analytics." Operations Research 73, no. 3 (May–June 2025): 1558–1580.
      • May 2025
      • Case

      Community First! Village: Scaling Goodness?

      By: Jan Rivkin and Coelin P. Scibetta
      The nonprofit organization Mobile Loaves & Fishes has devised an innovative way to address chronic homelessness: their Community First! Village provides tiny homes, recreational vehicles, and facilities that bring community, housing, support, and work opportunities to... View Details
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      Rivkin, Jan, and Coelin P. Scibetta. "Community First! Village: Scaling Goodness?" Harvard Business School Case 725-443, May 2025.
      • May 2025
      • Case

      The Micro-Family Office: Aamir Rehman

      By: Lauren Cohen and Sophia Pan
      With a successful career and strong academic credentials, Aamir Rehman sought to design a life grounded in autonomy. For him, this meant serving on boards, continuing his professorship, and ensuring a secure and comfortable life for his family. While he didn’t possess... View Details
      Keywords: Family Office; Organization Design; Family And Friends; Family; Balance; Stability; Trends And Opportunities; Wealth Management; Family Business; Investment; Financial Strategy; Personal Finance; Investment Portfolio; Private Equity; Organizational Design; Family and Family Relationships; Happiness; Satisfaction; Balance and Stability; Human Capital; Compensation and Benefits; Economy; Trends; Business Model; New Jersey; United States
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      Cohen, Lauren, and Sophia Pan. "The Micro-Family Office: Aamir Rehman." Harvard Business School Case 225-089, May 2025.
      • May 2025
      • Case

      Windsurf and the AI Code Assistant Market

      By: Suraj Srinivasan, Sudhanshu Nath Mishra and Radhika Kak
      In April 2025, the founding team of Windsurf, an AI start-up specializing in code generation gathered in Mountain View, California, to assess its remarkable year of growth. The company had scaled from a niche GitHub Copilot alternative to a breakout player with over... View Details
      Keywords: AI and Machine Learning; Venture Capital; Innovation Leadership; Technological Innovation; Technology Industry; United States
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      Srinivasan, Suraj, Sudhanshu Nath Mishra, and Radhika Kak. "Windsurf and the AI Code Assistant Market." Harvard Business School Case 125-111, May 2025.
      • April 2025
      • Teaching Note

      Allbirds: Decarbonizing Fashion (A) and (B)

      By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
      Teaching Note for HBS Case Nos. 622-024, 625-004, 625-005, and 625-702. The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider... View Details
      Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Business Startups; Initial Public Offering; Knowledge Sharing; Competitive Advantage; Apparel and Accessories Industry; Fashion Industry; United States; California
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      Toffel, Michael W., Ken Pucker, and Stacy Straaberg. "Allbirds: Decarbonizing Fashion (A) and (B)." Harvard Business School Teaching Note 625-006, April 2025.
      • April 2025
      • Supplement

      Allbirds: Decarbonizing Fashion PowerPoint Supplement

      By: Michael W. Toffel, Ken Pucker and Stacy Straaberg
      The Allbirds: Decarbonizing Fashion (A) case introduces Allbirds as a footwear startup not only focused on simple design, comfort, and sustainable natural materials but on decarbonizing the wider fashion industry. Background material highlights the growing... View Details
      Keywords: Decarbonization; Climate Impact; Environmental Strategy; Innovation; Product Design; Supply Chain Management; Innovation Strategy; Innovation and Management; Product Development; Climate Change; Environmental Management; Environmental Sustainability; Apparel and Accessories Industry; Fashion Industry; United States; California
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      Toffel, Michael W., Ken Pucker, and Stacy Straaberg. "Allbirds: Decarbonizing Fashion PowerPoint Supplement." Harvard Business School PowerPoint Supplement 625-005.
      • April 2025
      • Teaching Note

      Tabby: Winning Customers' Digital Wallets

      By: Eva Ascarza
      Teaching Note for HBS Case No. 524-056. Tabby, a Saudi-based fintech founded in 2019, rapidly became one of the MENA region’s first unicorns by offering buy-now-pay-later (BNPL) services with a unique twist: instead of charging end consumers, it partnered with... View Details
      Keywords: Fintech; Business Startups; Marketing; Entrepreneurship; Growth and Development Strategy; Business Strategy; Business Model; Competitive Strategy; Financial Services Industry; Middle East; Saudi Arabia; United Arab Emirates
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      Ascarza, Eva. "Tabby: Winning Customers' Digital Wallets." Harvard Business School Teaching Note 525-057, April 2025.
      • April 2025
      • Case

      Breezm: Innovative 3D-Printed Eyewear (A)

      By: Juan Alcácer, Brian Mao Fu and Adina Wong
      In 2023, Breezm, a South Korean startup, faced a strategic decision about how to grow its innovative 3D-printed, custom-fit eyewear business. Co-founded in 2017 by Zenma Park and Wooseok Sung, Breezm combined facial scanning, AI, and in-house production to solve the... View Details
      Keywords: 3D Printing; Eyeyewear; Growth; Business Startups; AI and Machine Learning; Technological Innovation; Growth and Development Strategy; Risk and Uncertainty; Expansion; South Korea
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      Alcácer, Juan, Brian Mao Fu, and Adina Wong. "Breezm: Innovative 3D-Printed Eyewear (A)." Harvard Business School Case 725-376, April 2025.
      • 2025
      • Book

      The Experimentation Machine: Finding Product–Market Fit in the Age of AI

      By: Jeffrey J. Bussgang
      Leverage AI to be a 10x Founder

      Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
      Keywords: AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit
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      Bussgang, Jeffrey J. The Experimentation Machine: Finding Product–Market Fit in the Age of AI. Damn Gravity Media, 2025.
      • March 2025 (Revised June 2025)
      • Case

      Designing the Future of Work: Atlassian's Distributed Work Practices

      By: Ashley Whillans and Gabriel Rondón Ichikawa
      In early 2020, the software company Atlassian made a bold commitment: employees could work from anywhere—forever. While many tech peers reversed course on remote work, Atlassian worked to optimize their fully distributed model across 13 countries. This case follows... View Details
      Keywords: Transformation; Working Conditions; Management Practices and Processes; Product Development; Organizational Culture; Business Strategy; Employees; Technology Industry
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      Whillans, Ashley, and Gabriel Rondón Ichikawa. "Designing the Future of Work: Atlassian's Distributed Work Practices." Harvard Business School Case 925-029, March 2025. (Revised June 2025.)
      • March 27, 2025
      • Article

      How One Company Used AI to Broaden Its Customer Base

      By: Sunil Gupta and Frank V. Cespedes
      The software company SAP successfully leveraged AI tools to begin selling to the small and medium enterprises (SMEs) market, which had previously been uneconomical for its in-person sales approach. By mapping the customer journey and deploying over 40 AI tools, SAP... View Details
      Keywords: AI and Machine Learning; Sales; Business Strategy; Market Entry and Exit
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      Gupta, Sunil, and Frank V. Cespedes. "How One Company Used AI to Broaden Its Customer Base." Harvard Business Review (website) (March 27, 2025).
      • 2025
      • Working Paper

      The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise

      By: Fabrizio Dell'Acqua, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stew Taub and Karim R. Lakhani
      We examine how artificial intelligence transforms the core pillars of collaboration— performance, expertise sharing, and social engagement—through a pre-registered field experiment with 776 professionals at Procter & Gamble, a global consumer packaged goods company.... View Details
      Keywords: Artificial Intelligence; Teamwork; Human-machine Interaction; Productivity; Skills; Innovation; Field Experiment; AI and Machine Learning; Groups and Teams; Competency and Skills; Performance Productivity; Collaborative Innovation and Invention; Product Development
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      Dell'Acqua, Fabrizio, Charles Ayoubi, Hila Lifshitz, Raffaella Sadun, Ethan Mollick, Lilach Mollick, Yi Han, Jeff Goldman, Hari Nair, Stew Taub, and Karim R. Lakhani. "The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise." Harvard Business School Working Paper, No. 25-043, March 2025.
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