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    • Faculty Publications  (15)

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    • All HBS Web  (946)
      • Faculty Publications  (15)

      Relative ThinkingRemove Relative Thinking →

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      • July–August 2025
      • Article

      Case Study: Do We Reskill or Replace Our Workforce?

      By: William Kerr
      To remain competitive in the internet-of-things era, should the CEO of SolidTech Innovations, a fictional elevator company, invest a lot of money in reskilling its entire staff? The industry is moving from hardware to software in the form of smart, connected elevators.... View Details
      Keywords: Training; Competency and Skills; Employees; Change Management; Leading Change
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      Kerr, William. "Case Study: Do We Reskill or Replace Our Workforce?" Harvard Business Review 103, no. 4 (July–August 2025): 141–145.
      • January 2024 (Revised February 2024)
      • Case

      TPG Rise Climate: Deploying 'Climate Capital'

      By: Vikram S. Gandhi, David Allen, Sarah Mehta and Shannon Roche
      This case is about TPG Rise Climate, a $7.3 billion climate impact fund launched in 2021 by alternative asset manager TPG. Climate investing is a complex, capital-intensive endeavor; entering it has forced TPG to think and act differently. Relative to other funds, Rise... View Details
      Keywords: Energy; Environmental Management; Ownership; Science; Value; Asset Management; Investment Funds; Investment Portfolio; Financial Markets; Financial Services Industry; California; San Francisco; New York (city, NY)
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      Gandhi, Vikram S., David Allen, Sarah Mehta, and Shannon Roche. "TPG Rise Climate: Deploying 'Climate Capital'." Harvard Business School Case 824-077, January 2024. (Revised February 2024.)
      • February 2022
      • Case

      Leading The UK Vaccine Task Force

      By: Amy C. Edmondson and Claudia Pienica
      This case describes the first six months of the UK Vaccine Taskforce, under the leadership of Kate Bingham. With a career spent in the private sector as a biotech investor, Bingham’s appointment within the government was considered unusual. The overarching brief given... View Details
      Keywords: COVID-19; Vaccine; Government; Health Pandemics; Health Care and Treatment; Science; Innovation and Invention; Groups and Teams; Leadership; Decision Making; Government and Politics; Health; Innovation and Management; Governance; Change; Government Administration; Health Industry; Financial Services Industry; Public Administration Industry; Europe; United Kingdom
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      Edmondson, Amy C., and Claudia Pienica. "Leading The UK Vaccine Task Force." Harvard Business School Case 622-079, February 2022.
      • 2022
      • Book

      Deep Purpose: The Heart and Soul of High-Performance Companies

      By: Ranjay Gulati
      This book offers a compelling reassessment and defense of purpose as a management ethos, documenting the vast performance gains and social benefits that become possible when firms manage to get purpose right. Few business topics have aroused more skepticism in recent... View Details
      Keywords: Purpose; Business And Society; Organizations; Mission and Purpose; Performance Effectiveness; Organizational Culture
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      Gulati, Ranjay. Deep Purpose: The Heart and Soul of High-Performance Companies. New York: Harper Business, 2022.
      • January 2021
      • Article

      A Model of Relative Thinking

      By: Benjamin Bushong, Matthew Rabin and Joshua Schwartzstein
      Fixed differences loom smaller when compared to large differences. We propose a model of relative thinking where a person weighs a given change along a consumption dimension by less when it is compared to bigger changes along that dimension. In deterministic settings,... View Details
      Keywords: Relative Thinking; Econometric Models; Behavior; Cognition and Thinking
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      Bushong, Benjamin, Matthew Rabin, and Joshua Schwartzstein. "A Model of Relative Thinking." Review of Economic Studies 88, no. 1 (January 2021): 162–191.
      • 2019
      • Working Paper

      Bank Boards: What Has Changed Since the Financial Crisis?

      By: Shiva Rajgopal, Suraj Srinivasan and Forester Wong
      Several government-mandated committees investigating the financial crisis highlighted four key deficiencies in the composition of bank boards before the crisis: (i) group think among bank board members; (ii) absence of prior banking experience of board members; (iii)... View Details
      Keywords: Banks and Banking; Governing and Advisory Boards; Corporate Governance; Financial Crisis; Change; Diversity
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      Rajgopal, Shiva, Suraj Srinivasan, and Forester Wong. "Bank Boards: What Has Changed Since the Financial Crisis?" Harvard Business School Working Paper, No. 19-108, April 2019.
      • March 2019
      • Article

      Antitrust as Speech Control

      By: Hillary Greene and Dennis Yao
      Antitrust law, at times, dictates who, when, and about what people can and cannot speak. It would seem then that the First Amendment might have something to say about those constraints. And it does, though perhaps less directly and to a lesser degree than one might... View Details
      Keywords: Antitrust Law; First Amendment; Spoken Communication; Laws and Statutes
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      Greene, Hillary, and Dennis Yao. "Antitrust as Speech Control." William & Mary Law Review 60, no. 4 (March 2019): 1215–1267.
      • 2018
      • Chapter

      New Prospects for Organizational Democracy?: How the Joint Pursuit of Social and Financial Goals Challenges Traditional Organizational Designs

      By: Julie Battilana, Michael Fuerstein and Michael Lee
      For an extended period during the first half of the 20th century, industrial democracy was a vibrant movement, with ideological and organizational ties to a thriving unionism. In 2015, however, things look different. While there are instances of democracy in the... View Details
      Keywords: Organizational Design; Social Enterprise; Values and Beliefs; Integration; Theory
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      Battilana, Julie, Michael Fuerstein, and Michael Lee. "New Prospects for Organizational Democracy? How the Joint Pursuit of Social and Financial Goals Challenges Traditional Organizational Designs." In Capitalism Beyond Mutuality? Perspectives Integrating Philosophy and Social Science, edited by Subramanian Rangan, 256–288. Oxford, UK: Oxford University Press, 2018.
      • Article

      Are You Suited for a Start-up?

      By: Jeffrey Bussgang
      Relative to established organizations, start-ups can be hard to figure out. What are the jobs to be done? The best entry points? How can you tell whether a company has potential for success and is the right fit for you? The author advises that you first assess... View Details
      Keywords: Business Startups; Personal Characteristics; Job Search
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      Bussgang, Jeffrey. "Are You Suited for a Start-up?" Harvard Business Review 95, no. 6 (November–December 2017): 150–153.
      • Article

      Deep Down My Enemy Is Good: Thinking about the True Self Reduces Intergroup Bias

      By: Julian De Freitas and Mina Cikara
      Intergroup bias—preference for one's in-group relative to out-groups—is one of the most robust phenomena in all of psychology. Here we investigate whether a positive bias that operates at the individual-level, belief in a good true self, may be leveraged to reduce... View Details
      Keywords: Intergroup Bias; True Self; Essentialism; Lay Theories
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      De Freitas, Julian, and Mina Cikara. "Deep Down My Enemy Is Good: Thinking about the True Self Reduces Intergroup Bias." Journal of Experimental Social Psychology 74 (January 2018): 307–316.
      • Article

      The What and Why of Self-deception

      By: Zoë Chance and Michael I. Norton
      Scholars from many disciplines have investigated self-deception, but defining self-deception and establishing its possible benefits have been a matter of heated debate—a debate impoverished by a relative lack of empirical research. Drawing on recent research, we first... View Details
      Keywords: Cognition and Thinking
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      Chance, Zoë, and Michael I. Norton. "The What and Why of Self-deception." Special Issue on Morality and Ethics edited by Francesca Gino and Shaul Salvi. Current Opinion in Psychology 6 (December 2015): 104–107.
      • Article

      The Price Impact of Joining a Currency Union: Evidence from Latvia

      By: Alberto Cavallo, Brent Neiman and Roberto Rigobon
      Does membership in a currency union matter for a country’s international relative prices? The answer to this question is critical for thinking about the implications of joining (or exiting) a common currency area. This paper is the first to use high-frequency... View Details
      Keywords: Currency Union; Exchange Rate; Law Of One Price; Currency Exchange Rate; Price; Latvia
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      Cavallo, Alberto, Brent Neiman, and Roberto Rigobon. "The Price Impact of Joining a Currency Union: Evidence from Latvia." IMF Economic Review 63, no. 2 (September 2015): 281–297.
      • Article

      Consumers' Misunderstanding of Health Insurance

      By: George Loewenstein, Joelle Y. Friedman, Barbara McGill, Sarah Ahmad, Suzanne Linck, Stacey Sinkula, John Beshears, James J. Choi, Jonathan Kolstad, David Laibson, Brigitte C. Madrian, John A. List and Kevin G. Volpp
      We report results from two surveys of representative samples of Americans with private health insurance. The first examines how well Americans understand, and believe they understand, traditional health insurance coverage. The second examines whether those insured... View Details
      Keywords: Behavioral Economics; Simplification; Insurance; Consumer Behavior; Health Care and Treatment; Cognition and Thinking; Insurance Industry; Health Industry; United States
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      Loewenstein, George, Joelle Y. Friedman, Barbara McGill, Sarah Ahmad, Suzanne Linck, Stacey Sinkula, John Beshears, James J. Choi, Jonathan Kolstad, David Laibson, Brigitte C. Madrian, John A. List, and Kevin G. Volpp. "Consumers' Misunderstanding of Health Insurance." Journal of Health Economics 32, no. 5 (September 2013): 850–862.
      • Article

      From Wealth to Well-Being? Money Matters, but Less than People Think

      By: Lara B. Aknin, Michael I. Norton and Elizabeth W. Dunn
      While numerous studies have documented the modest (though reliable) link between household income and well-being, we examined the accuracy of laypeople's intuitions about this relationship by asking people from across the income spectrum to report their own... View Details
      Keywords: Happiness; Work-Life Balance; Satisfaction; Income; Household
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      Aknin, Lara B., Michael I. Norton, and Elizabeth W. Dunn. "From Wealth to Well-Being? Money Matters, but Less than People Think." Journal of Positive Psychology 4, no. 6 (2009): 523–527.
      • Research Summary

      Relative Thinking and Consumer Choice

      By: Joshua R. Schwartzstein

      Fixed differences appear smaller when compared to large differences. Professor Schwartzstein has proposed a model of relative thinking, in which a person weighs a given change by less when he compares it to a larger range. Relative thinking implies that a person is... View Details

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