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SSRN

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Fall 2012
Article

Innovation Strategy and Entry Deterrence

By: Ozge Turut and Elie Ofek

We model an incumbent's decision to pursue radical or incremental innovation when facing a rival entrant. The radical innovation may yield lucrative financial returns but entails significant technological and market-related uncertainties. It is also particularly... View Details

Keywords: Competition; Innovation Strategy; Risk and Uncertainty; Markets; Mathematical Methods

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Article

The Radical Flank Effect and Cross-occupational Collaboration for Technology Development during a Power Shift

By: Emily Truelove and Katherine C. Kellogg

This 12-month ethnographic study of an early entrant into the U.S. car-sharing industry demonstrates that when an organization shifts its focus from developing radical new technology to incrementally improving this technology, the shift may spark an internal power... View Details

Keywords: Groups and Teams; Conflict and Resolution; Power and Influence; Perception; Behavior; Collaborative Innovation and Invention

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Research Summary

Design Driven Innovation

By: Roberto Verganti

Firms, managers and scholars have often balanced between two approaches to innovation: user centered (where incremental innovation is pulled by the market) and technology push (where innovation comes from breakthrough development in technologies). However there is a... View Details

12 Jun 2018
Research & Ideas

In a Landscape of 'Me Too' Drug Development, What Spurs Radical Innovation?

ubingruo New research finds that large pharmaceutical companies, typically conservative in their pursuit of novel drug development, are more willing to undertake radical innovation after receiving an... View Details

Keywords: by Rachel Layne; Health; Pharmaceutical

16 Apr 2007
Research & Ideas

Delivering the Digital Goods: iTunes vs. Peer-to-Peer

and the development of incremental tradeoffs towards radical moves to create new business models, new forms of satisfying needs that drastically reduce costs and/or raise value perceived by customers. One... View Details

Keywords: by Sean Silverthorne; Music

August 2012 (Revised August 2013)
Background Note

Competency-Destroying Technology Transitions: Why the Transition to Digital Is Particularly Challenging

By: Willy Shih

Some technology transitions are exceedingly difficult for incumbent firms to execute. The bankruptcy filing by the Eastman Kodak Company highlighted the difficulty companies faced when their core business transitioned from an analog to a digital world. Kodak's business... View Details

26 Apr 2004
Research & Ideas

A Clear Eye for Innovation

seeking to pioneer radical or disruptive innovations while pursuing incremental gains. A business does not have to escape its past, these cases show, to renew itself for the... View Details

Keywords: by Charles A. O'Reilly III & Michael L. Tushman

09 Mar 2003
Research & Ideas

Six Keys to Building New Markets by Unleashing Disruptive Innovation

they can try to take on a competitor with disruptive innovations that either create new markets or take root among an incumbent's worst customers. Our research overwhelmingly suggests that companies should seek out growth based on... View Details

Keywords: by Clayton M. Christensen, Michael E. Raynor & Scott D. Anthony

15 Oct 2012
Research & Ideas

Why Business IT Innovation is so Difficult

radical business process innovation versus incremental change. It's widely understood that when it comes to product innovation, market-leading firms are often more likely than... View Details

Keywords: by Maggie Starvish

23 Mar 2020
Research & Ideas

Product Disasters Can Be Fertile Ground for Innovation

incremental and radical innovations that made the devices safer and better. How safe a product is, unlike other features, may be difficult to judge before an event occurs.... View Details

Keywords: by Michael Blanding; Health; Medical Devices & Supplies

12 Sep 2022
Research & Ideas

When Experts Play It Too Safe: Innovation Lessons from a NASA Experiment

When evaluating whether to invest in a new idea, senior executives often rely on experts. But these advisers often favor ideas that are easy to execute over tough-to-pull-off but potentially groundbreaking plans. The risk for companies: Brilliant View Details

Keywords: by Rachel Layne; Aerospace

May 2005 (Revised April 2011)
Case

Arctic Timber AB: Engineered Woods Division (A)

By: Michael L. Tushman, David Kiron and Wendy Smith

Describes the leadership challenges involved in managing strategic innovation and change in a highly mature business unit. Allows systematic exploration of organizational structures, incentives, competencies, and culture that impede innovation. Pivots on a new leader's... View Details

Keywords: Change Management; Innovation and Management; Innovation Strategy; Leadership; Management Teams; Organizational Change and Adaptation; Organizational Culture; Organizational Structure

January 2020 (Revised July 2020)
Supplement

MoviePass: The 'Get Big Fast' Strategy

By: Benjamin C. Esty and Daniel Fisher

In August 2017, MoviePass dramatically lowered its subscription price from $50 per month to just $10 for up to one movie per day. The idea was to rapidly scale the business to the point where they could generate incremental revenue streams form related businesses... View Details

04 Aug 2010
Working Paper Summaries

The Effect of Market Leadership in Business Process Innovation: The Case(s) of E-Business Adoption

Keywords: by Kristina McElheran; Technology

September 1996
Case

Silicon Graphics, Inc. (B)

By: Marco Iansiti and Alan D. MacCormack

After the release of the "Challenge" computer in 1993, Silicon Graphics executives meet to discuss the follow-up project. Should they pursue an incremental improvement to the Challenge, or opt for a radically new design recently demonstrated at Stanford University? View Details

Keywords: Decisions; Technological Innovation; Management Practices and Processes; Product Development; Hardware; Computer Industry

November 2008
Article

Chartering New Territory: Diversification, Legitimacy and Practice Area Creation in Professional Service Firms

By: Heidi Gardner, N. Anand and Timothy Morris

Diversification into innovative domains through new practice area creation is a critical imperative for professional services firms. Using theories of organizational territoriality and corporate charters, we conceptualize professional firms as federations of distinct... View Details

Keywords: Diversification; Lawfulness; Code Law; Management Practices and Processes; Service Operations; Innovation and Invention; Management Analysis, Tools, and Techniques

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2024
Working Paper

Gastrointestinal Endoscopy--Without Cutting In: Case Histories of Transformational Advances

By: Amar Bhidé, Srikant M. Datar and Katherine Stebbins

This case history describes how endoscopy transformed the diagnosis of ulcers, cancerous polyps, and other alimentary canal diseases and enabled “minimally invasive” surgeries to treat such diseases. Specifically, we chronicle how: 1) flexible glass fiber endoscopes... View Details

Keywords: Health Care and Treatment; Technological Innovation; Innovation Strategy; Technology Adoption; Collaborative Innovation and Invention; Innovation and Invention; Governing Rules, Regulations, and Reforms

SSRN

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January 1997 (Revised June 1997)
Case

Corporate New Ventures at Procter & Gamble

By: Teresa M. Amabile and Dean Whitney

Consumer products giant Procter & Gamble is faced with an urgent need to revitalize new-product innovation, given its recent focus on incremental product improvements and its aggressive growth goals. As part of this effort, the company's top executives form a small,... View Details

Keywords: Innovation Strategy; Creativity; Working Conditions; Corporate Entrepreneurship; Groups and Teams; Retail Industry; Ohio