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- 01 Feb 2017
- News
The Hot New Brand of Higher Education
- 18 May 2010
- News
Brands and the Dark Side of Social Media
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help... View Details
- 28 Mar 2024
- News
Rooms with a View
the highest and lowest paid in the hospitality. Data science can take the internal politics and implicit bias out of hiring and promotion and it can also help investors see where a brand’s true value lies. Traditionally, hotel View Details
- 17 Dec 2020
- News
Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta
making the HBS Club of Japan a source of inspiration and connection for alumni.” According to Tanaka, Japan ranks the lowest among developed countries in the World Economic Forum’s Gender Gap Index. “Female representation in leadership in both business and View Details
Keywords: Margie Kelley
- 01 Dec 1997
- News
Multimedia Martha: Sharon Patrick Cooks Up A Winner
partnerships with others, like Time Warner. Martha had lots of ideas and a great sense of the possibilities of the businesses and the potential for brand building, but what was missing was a real game plan for getting there. Conversely, I... View Details
- 11 Oct 2023
- News
Soldier On
if not now, then when? I was young, I'm still 33, but I realized now is the time to do this. AW: You were new to electoral politics when you came in. What was your pitch to voters? What did you tell them about this brand-new face? PJ: In... View Details
- 01 Sep 2023
- News
Made in Italy
focused on the past, present, and future of capitalism and the iconic brands that have established the “Made in Italy” label as an international symbol of quality and luxury. The School’s elective IFCs bring second-year students... View Details
Keywords: April White
- 01 Oct 1999
- News
Eight Among Many: Peter G. Harf
divisions - Coty and Lancaster - and its seven thousand employees worldwide. The Coty Division manufactures mass-market fragrances, cosmetics, and skin-care products that are available in drug and grocery stores, while the Lancaster Group markets prestige View Details
Keywords: Susan Young
- 22 Feb 2022
- News
Breaking News
like a local newsroom but are actually pumping out politically motivated material. It is also incredibly difficult to build a digital brand in this environment, and the platforms with the biggest audiences,... View Details
- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that... View Details
- 01 Jun 2024
- News
Alumni and Faculty Books
assistance policy. It helps establish a basis for improved estimates of the gains from past and current practices that worked against African economic, social, and political institutions and systems. This edited volume showcases a variety... View Details
- 28 May 2019
- News
Case Study: Building the Base
misjudged the results of the presidential election. A media junkie as far back as his middle school years and more recently at Nickelodeon’s strategy department, Patel realized he (like many others) had been consuming media that only confirmed his own View Details
- 01 Dec 2013
- News
14 for '14
president's second term can be brutal for the incumbent's party. But voters have never been so disgusted with Washington. How are they going to vent that frustration? Will they make one side pay, or everyone?" —Karen Tumulty (MBA 1981), national View Details
- 28 Mar 2019
- News
California Alumni Explore Role of Capitalism in Addressing Climate Change
Webster, Alumni Engagement Manager at BEI, the major takeaways from the event emphasized both the opportunity and the urgency that the business community faces in confronting climate change. “There is an opportunity, if not a requirement, for the business community to... View Details
Keywords: Margie Kelley
- 01 Dec 2016
- News
Vive la Madeleine!
the end of July, the business tribunal in Caen was considering four offers for the Jeannette brand and leftover machinery, Viana’s among them. Two focused solely on the purchase of the machinery; one proposed buying the machinery for 2... View Details