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- 01 Feb 2017
- News
The Hot New Brand of Higher Education
- 18 May 2010
- News
Brands and the Dark Side of Social Media
- 15 Jun 2021
- News
Turning Point: Tell Me More
major brands get insight and advice from consumers via the Internet. (Think: focus groups on steroids.) My friend asked whether I missed the market research field (I did), and after a long conversation, asked if I would be willing to help...
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- 01 Dec 1997
- News
Multimedia Martha: Sharon Patrick Cooks Up A Winner
partnerships with others, like Time Warner. Martha had lots of ideas and a great sense of the possibilities of the businesses and the potential for brand building, but what was missing was a real game plan for getting there. Conversely, I...
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- 28 Mar 2024
- News
Rooms with a View
Alexander Mirza (MBA 1997) has spent two decades in the hospitality industry, opening and growing major hotel brands, including Hilton, Starwood, and Caesars, with locations around the world. And with each new project, Mirza faced the same primary challenge. “It didn’t...
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- 01 Sep 2023
- News
Made in Italy
HBS faculty members and students visited Lamborghini’s headquarters in Bologna during the immersion to learn how the company became experts in electric car technology. Photo courtesy Lamborghini IMMERSIVE FIELD COURSES OFFERED AS ELECTIVES IN 2023 Denmark and...
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April White
- 11 Oct 2023
- News
Soldier On
Subscribe on iTunes Subscribe on Spotify More Skydeck episodes In November of 2022, 33-year-old Phillip Jones (MPA/MBA 2021) was elected mayor of Newport News, Virginia, where he had spent part of his childhood. The son of two Air Force veterans, he served six years in...
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- 01 Oct 1999
- News
Eight Among Many: Peter G. Harf
divisions - Coty and Lancaster - and its seven thousand employees worldwide. The Coty Division manufactures mass-market fragrances, cosmetics, and skin-care products that are available in drug and grocery stores, while the Lancaster Group markets prestige View Details
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Susan Young
- 17 Dec 2020
- News
Making Club History in Japan; Startup Accelerator Case Goes Virtual in Atlanta
making the HBS Club of Japan a source of inspiration and connection for alumni.” According to Tanaka, Japan ranks the lowest among developed countries in the World Economic Forum’s Gender Gap Index. “Female representation in leadership in both business and View Details
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Margie Kelley
- 22 Feb 2022
- News
Breaking News
like a local newsroom but are actually pumping out politically motivated material. It is also incredibly difficult to build a digital brand in this environment, and the platforms with the biggest audiences,...
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- 01 Jun 2024
- News
Alumni and Faculty Books
assistance policy. It helps establish a basis for improved estimates of the gains from past and current practices that worked against African economic, social, and political institutions and systems. This edited volume showcases a variety...
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- 12 Mar 2021
- News
My Favorite Case
four to one. When another premium brand lowers its wholesale price in an attempt to stimulate sales, Heublein’s president decides to increase the price of Smirnoff and put the additional revenue into advertising. This case taught me that...
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- 01 Jan 2008
- News
Meg Whitman, MBA 1979
firms that are American household names—Disney, Stride Rite, Procter & Gamble— and then applied her multifaceted talents to a fledgling start-up auction site. During her ten years at the helm, eBay grew from a small operation where collectors sold Beanie Babies to an...
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- 01 Sep 2014
- News
HBS Faculty Explore Ideas Around the World
website is a public good provided by HBS,” says Jones, “and its success will be measured by the extent to which diverse researchers make use of it.” He credits the project with showing how successful businesses emerged from volatile View Details
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faculty research
- 01 Sep 2015
- News
Alumni and Faculty Books for September 2015
fees, brand globalization, the rise of holding companies, client obsessions with shareholder value, the digital and Internet revolutions—and outlines the steps senior agency executives need to take to restore health to their organizations...
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- 01 Dec 2017
- News
In My Humble Opinion: Truth Teller
Supermarkets in Australia, and the media company ITV. Unsuccessful: The Conservative Party, where he served as an MP from 1996 to 2005. “While I was there, we became very good at losing elections, and politics in the UK is binary. Either...
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Julia Hanna