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    • All HBS Web  (97)
      • Faculty Publications  (8)

      PerseveranceRemove Perseverance →

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      • November 2023 (Revised January 2024)
      • Case

      Bridgit: Persevere or Pivot?

      By: Reza Satchu and Patrick Sanguineti
      In late 2012, Mallorie Brodie and Lauren Lake, two young women in their final year of college, founded Bridgit, a technology startup that developed solutions to simplify vital but laborious processes within the construction industry. In the Fall of 2013, after months... View Details
      Keywords: Entrepreneur; Founder; Co-founders; Women Executives; Pivot; Startup; Business Model; Business Startups; Entrepreneurship; Applications and Software; Product Launch; Research and Development; Competition; Construction Industry; Technology Industry; United States; Canada
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      Satchu, Reza, and Patrick Sanguineti. "Bridgit: Persevere or Pivot?" Harvard Business School Case 824-118, November 2023. (Revised January 2024.)
      • September 2019
      • Article

      The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence

      By: Leslie John, Martha Jeong, Francesca Gino and Laura Huang
      Five studies explore the self-presentational consequences of refusing to “back down” – that is, upholding a stance despite evidence of its inaccuracy. Using data from an entrepreneurial pitch competition, Study 1 shows that entrepreneurs tend not to back down even... View Details
      Keywords: Self-presentation; Belief Perseverance; Judgment; Confidence; Persuasion; Personal Characteristics; Behavior; Perception; Decision Making; Outcome or Result
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      John, Leslie, Martha Jeong, Francesca Gino, and Laura Huang. "The Self-Presentational Consequences of Upholding One's Stance in Spite of the Evidence." Organizational Behavior and Human Decision Processes 154 (September 2019): 1–14.
      • October 2018
      • Case

      Phuc Huynh and Teach for Vietnam (A)

      By: Leslie Perlow and Eunice Eun
      This Harvard Business School case is about Harvard Kennedy School graduate, Phuc Huynh, who wants to establish Teach for Vietnam (TFV) in his home country and become an official Teach for All partner. It considers the concepts of giving back in one’s career and the... View Details
      Keywords: Vietnam; Giving Back; Career Decisions; Education; Social Entrepreneurship; Personal Development and Career; Mission and Purpose; Leadership Development; Education Industry; Viet Nam; Asia
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      Perlow, Leslie, and Eunice Eun. "Phuc Huynh and Teach for Vietnam (A)." Harvard Business School Case 419-036, October 2018.
      • Article

      Why Grit Requires Perseverance and Passion to Positively Predict Performance

      By: Jon M. Jachimowicz, Andreas Wihler, Erica R. Bailey and Adam D. Galinsky
      Prior studies linking grit—defined as perseverance and passion for long-term goals—to performance are beset by contradictory evidence. As a result, commentators have increasingly declared that grit has limited effects. We propose that this inconsistent evidence has... View Details
      Keywords: Grit; Perseverance; Passion; Motivation; Personal Characteristics; Emotions; Performance; Motivation and Incentives
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      Jachimowicz, Jon M., Andreas Wihler, Erica R. Bailey, and Adam D. Galinsky. "Why Grit Requires Perseverance and Passion to Positively Predict Performance." Proceedings of the National Academy of Sciences 115, no. 40 (October 2, 2018): 9980–9985.
      • February 2018
      • Article

      Maintaining Beliefs in the Face of Negative News: The Moderating Role of Experience

      By: Bradley R. Staats, Diwas S. KC and F. Gino
      Many models in operations management involve dynamic decision making that assumes optimal updating in response to information revelation. However, behavioral theory suggests that rather than updating their beliefs, individuals may persevere in their prior beliefs. In... View Details
      Keywords: Information; Announcements; Service Operations; Decision Making; Medical Specialties; Experience and Expertise; Medical Devices and Supplies Industry
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      Staats, Bradley R., Diwas S. KC, and F. Gino. "Maintaining Beliefs in the Face of Negative News: The Moderating Role of Experience." Management Science 64, no. 2 (February 2018): 804–824.
      • November 2013 (Revised February 2016)
      • Case

      A Long, Bumpy and Unfinished Road: Education Reform in Memphis, Tennessee

      By: Allen Grossman, J. Puckett and Nithya Vaduganathan

      In 2010 the Memphis City School District merged with the neighboring Shelby County School system under the supervision of a single board of education and superintendent. It promised much more than just administrative synergies—it was an opportunity to change a... View Details

      Keywords: Education Reform; Public Education; Business Engagement; Public Sector; Education; Business and Community Relations; Education Industry; Tennessee
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      Grossman, Allen, J. Puckett, and Nithya Vaduganathan. "A Long, Bumpy and Unfinished Road: Education Reform in Memphis, Tennessee." Harvard Business School Case 314-064, November 2013. (Revised February 2016.)
      • December 2011 (Revised July 2013)
      • Background Note

      Hypothesis-Driven Entrepreneurship: The Lean Startup

      By: Thomas Eisenmann, Eric Ries and Sarah Dillard
      Firms that follow a hypothesis-driven approach to evaluating entrepreneurial opportunity are called "lean startups." Entrepreneurs in these startups translate their vision into falsifiable business model hypotheses, then test the hypotheses using a series of "minimum... View Details
      Keywords: Entrepreneurship; Business Startups
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      Eisenmann, Thomas, Eric Ries, and Sarah Dillard. "Hypothesis-Driven Entrepreneurship: The Lean Startup." Harvard Business School Background Note 812-095, December 2011. (Revised July 2013.)
      • January 2000 (Revised June 2000)
      • Case

      Alloy.com: Marketing to Generation Y

      By: John A. Deighton and Gil McWilliams
      A profitable dot com company? Alloy.com retails clothing to teens by catalog. Alloy uses a Web site to convert prospects and build community. The result is a business with the economics of a direct marketer and the market capitalization of an Internet start-up. The... View Details
      Keywords: Marketing Strategy; Internet and the Web; Business and Community Relations; Partners and Partnerships; Customer Relationship Management; Decision Choices and Conditions; Business Startups; Information Technology Industry; Consumer Products Industry
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      Deighton, John A., and Gil McWilliams. "Alloy.com: Marketing to Generation Y." Harvard Business School Case 500-048, January 2000. (Revised June 2000.) (request a courtesy copy.)
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