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(493)
- People (2)
- News (98)
- Research (320)
- Multimedia (1)
- Faculty Publications (69)
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Escaping the Build Trap
This book is a guide to getting out of the build trap with great product management. We look at what it means to become and be a product-led organization, which involves four key components:
- View Details
- November 2009
- Article
Neural Mechanisms of Social Influence
By: Malia Mason, Rebecca Dyer and Michael I. Norton
The present investigation explores the neural mechanisms underlying the impact of social influence on preferences. We socially tagged symbols as valued or not-by exposing participants to the preferences of their peers-and assessed subsequent brain activity during an... View Details
Mason, Malia, Rebecca Dyer, and Michael I. Norton. "Neural Mechanisms of Social Influence." Organizational Behavior and Human Decision Processes 110, no. 2 (November 2009): 152–159.
- 2023
- Article
Evaluating Explainability for Graph Neural Networks
By: Chirag Agarwal, Owen Queen, Himabindu Lakkaraju and Marinka Zitnik
As explanations are increasingly used to understand the behavior of graph neural networks (GNNs), evaluating the quality and reliability of GNN explanations is crucial. However, assessing the quality of GNN explanations is challenging as existing graph datasets have no... View Details
Keywords: Analytics and Data Science
Agarwal, Chirag, Owen Queen, Himabindu Lakkaraju, and Marinka Zitnik. "Evaluating Explainability for Graph Neural Networks." Art. 114. Scientific Data 10 (2023).
- Article
Behavioral and Neural Representations en route to Intuitive Action Understanding
By: Leyla Tarhan, Julian De Freitas and Talia Konkle
When we observe another person’s actions, we process many kinds of information—from how their body moves to the intention behind their movements. What kinds of information underlie our intuitive understanding about how similar actions are to each other? To address this... View Details
Keywords: Action Perception; Intuitive Similarity; Multi-arrangement; fMRI; Representational Similarity Analysis; Behavior; Perception
Tarhan, Leyla, Julian De Freitas, and Talia Konkle. "Behavioral and Neural Representations en route to Intuitive Action Understanding." Neuropsychologia 163 (December 2021).
- August 2015
- Article
Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making
By: Uma R. Karmarkar, Baba Shiv and Brian Knutson
Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels.... View Details
Keywords: fMRI; Retail Promotion; Purchase Decisions; Price; Value; Decision Choices and Conditions; Consumer Behavior; Product Marketing; Retail Industry
Karmarkar, Uma R., Baba Shiv, and Brian Knutson. "Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making." Journal of Marketing Research (JMR) 52, no. 4 (August 2015): 467–481.
- June 2017
- Article
When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology
By: Nicholas M. Hobson, Francesca Gino, Michael I. Norton and Michael Inzlicht
Long-established rituals in pre-existing cultural groups have been linked to the cultural evolution of large-scale group cooperation. Here we test the prediction that novel rituals—arbitrary hand and body gestures enacted in a stereotypical and repeated fashion—can... View Details
Keywords: Ritual; Intergroup Dynamics; Intergroup Bias; Neural Reward Processing; Open Data; Open Materials; Preregistered; Groups and Teams; Behavior; Prejudice and Bias; Cooperation
Hobson, Nicholas M., Francesca Gino, Michael I. Norton, and Michael Inzlicht. "When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology." Psychological Science 28, no. 6 (June 2017): 733–750.
- 13 Feb 2006
- Research & Ideas
Turning High Potential into Real Reward
book, Crossing the Chasm. NB: Why do so many companies have a hard time getting traction during this phase? Lassiter: The art in this process is recognizing how you get from "today" to the mainstream market of... View Details
- February 2011
- Article
Mind Perception: Real but Not Artificial Faces Sustain Neural Activity beyond the N170/VPP
By: Thalia Wheatley, Anna Weinberg, Christine E. Looser, Tim Moran and Greg Hajcak
Faces are visual objects that hold special significance as the icons of other minds. Previous researchers using event-related potentials (ERPs) have found that faces are uniquely associated with an increased N170/vertex positive potential (VPP) and a more sustained... View Details
Keywords: Neuroscience; Mind Perception; Social Psychology; Face Perception; Personal Characteristics; Science; Cognition and Thinking
Wheatley, Thalia, Anna Weinberg, Christine E. Looser, Tim Moran, and Greg Hajcak. "Mind Perception: Real but Not Artificial Faces Sustain Neural Activity beyond the N170/VPP." PLoS ONE 6, no. 2 (February 2011).
- 18 Feb 2015
- News
Reinvent Your Sales Process While Still Hitting Your Numbers
- Article
The Use of Broker Votes to Reward Brokerage Firms' and Their Analysts' Research Activities
By: David A. Maber, Boris Groysberg and Paul M. Healy
In traditional markets, the price mechanism directs the flow of resources and governs the process through which supply and demand are brought into equilibrium. In the investment-research industry, broker votes perform these functions. Using detailed clinical data from... View Details
Maber, David A., Boris Groysberg, and Paul M. Healy. "The Use of Broker Votes to Reward Brokerage Firms' and Their Analysts' Research Activities." Harvard Business School Working Knowledge (March 19, 2014).
- August 2018
- Article
Creative Sparks or Paralysis Traps? The Effects of Contradictions on Creative Processing and Creative Products
By: Goran Calic and Sébastien Hélie
Paradoxes are an unavoidable part of work life. The unusualness of attempting to simultaneously satisfy contradictory imperatives can result in creative outcomes that simultaneously satisfy both imperatives by inducing search for, and selection of, novel and useful... View Details
Calic, Goran, and Sébastien Hélie. "Creative Sparks or Paralysis Traps? The Effects of Contradictions on Creative Processing and Creative Products." Art. 1489. Frontiers in Psychology 9 (August 2018).
- 2019
- Working Paper
Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 13 Platform Systems vs. Step Processes—The Value of Options and the Power of Modularity
This is the first chapter in Part 3. Its purpose is to contrast the value structure of platform systems with step processes from a technological perspective. I first review the basic technical architecture of computers and argue that every computer is inherently a... View Details
Keywords: Platform Systems; Step Processes; Computer Architecture; Modularity; Information Technology; Digital Platforms
Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 13 Platform Systems vs. Step Processes—The Value of Options and the Power of Modularity." Harvard Business School Working Paper, No. 19-073, January 2019.
- 2018
- Book
Escaping the Build Trap: How Effective Product Management Creates Real Value
By: Melissa Perri
This book is a guide to getting out of the build trap with great product management. We look at what it means to become and be a product-led organization, which involves four key components: creating a product manager role with the right responsibilities and structure;... View Details
Keywords: Product And Process Development; Product Management; Customer Focus and Relationships; Value Creation
Perri, Melissa. Escaping the Build Trap: How Effective Product Management Creates Real Value. 1st ed. Sebastopol, CA: O'Reilly Media, Inc., 2018.
- February 2020
- Article
Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs
By: Rachel Gershon, Cynthia Cryder and Leslie K. John
While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial... View Details
Keywords: Incentives; Prosocial Behavior; Judgment And Decision-making; Referral Rewards; Motivation and Incentives; Consumer Behavior; Decision Making
Gershon, Rachel, Cynthia Cryder, and Leslie K. John. "Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs." Journal of Marketing Research (JMR) 57, no. 1 (February 2020): 156–172.
- 2014
- Chapter
Appetite, Consumption, and Choice in the Human Brain
By: Brian Knutson and Uma R. Karmarkar
Although linked, researchers have long distinguished appetitive from consummatory phases of reward processing. Recent improvements in the spatial and temporal resolution of neuroimaging techniques have allowed researchers to separately visualize different stages of... View Details
Knutson, Brian, and Uma R. Karmarkar. "Appetite, Consumption, and Choice in the Human Brain." Chap. 9 in The Interdisciplinary Science of Consumption, edited by Stephanie D. Preston, Morten L. Kringelbach, and Brian Knutson, 163–184. Cambridge, MA: MIT Press, 2014.
- July 2017
- Article
The Impact of 'Display-Set' Options on Decision-Making
By: Uma R. Karmarkar
The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options and make decisions between them. Here, I examine whether a “display set” of visible but unavailable options can exert these same types of... View Details
Keywords: Decision Making Process; Heuristics; Similarity; Categorization; Marketing Insight; Marketing; Choice; Choice Architecture; Choice Sets; Display; Retail; Consumer Behavior; Decision Choices and Conditions; Decisions; Decision Making; Retail Industry; Consumer Products Industry
Karmarkar, Uma R. "The Impact of 'Display-Set' Options on Decision-Making." Journal of Behavioral Decision Making 30, no. 3 (July 2017): 744–753.
- August 2012
- Article
From Mind Perception to Mental Connection: Synchrony as a Mechanism for Social Understanding
By: Thalia Wheatley, Olivia Kang, Carolyn Parkinson and Christine E. Looser
Connecting deeply with another mind is as enigmatic as it is fulfilling. Why people ‘‘click’’ with some people but not others is one of the great unsolved mysteries of science. However, researchers from psychology and neuroscience are converging on a likely... View Details
Wheatley, Thalia, Olivia Kang, Carolyn Parkinson, and Christine E. Looser. "From Mind Perception to Mental Connection: Synchrony as a Mechanism for Social Understanding." Social and Personality Psychology Compass 6, no. 8 (August 2012): 589–606.
A Neurocomputational Model of Altruism and Its Implications
In this paper, we propose a neurocomputational model of altruistic choice and test it using behavioral and fMRI data from a task in which subjects make choices between real monetary prizes for themselves and another. Our model captures key patterns of choice,... View Details
- 08 Feb 2019
- Working Paper Summaries
Platform Systems vs. Step Processes—The Value of Options and the Power of Modularity
Keywords: by Carliss Y. Baldwin
- September 2000 (Revised January 2001)
- Case
Managing IBM Research in Internet Time
IBM must adapt its research process to the volatility of the Internet market. Issues include incentives, research charter, reward systems, and linkages to business units and customers. View Details
Chesbrough, Henry W. "Managing IBM Research in Internet Time." Harvard Business School Case 601-058, September 2000. (Revised January 2001.)