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Publications

Publications

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  • All HBS Web  (494)
    • People  (2)
    • News  (98)
    • Research  (320)
    • Multimedia  (1)
  • Faculty Publications  (70)

Show Results For

  • All HBS Web  (494)
    • People  (2)
    • News  (98)
    • Research  (320)
    • Multimedia  (1)
  • Faculty Publications  (70)
Page 1 of 494 Results →

    Escaping the Build Trap

    This book is a guide to getting out of the build trap with great product management. We look at what it means to become and be a product-led organization, which involves four key components:

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    • November 2009
    • Article

    Neural Mechanisms of Social Influence

    By: Malia Mason, Rebecca Dyer and Michael I. Norton
    The present investigation explores the neural mechanisms underlying the impact of social influence on preferences. We socially tagged symbols as valued or not-by exposing participants to the preferences of their peers-and assessed subsequent brain activity during an... View Details
    Keywords: Power and Influence; Value; Information; Outcome or Result
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    Mason, Malia, Rebecca Dyer, and Michael I. Norton. "Neural Mechanisms of Social Influence." Organizational Behavior and Human Decision Processes 110, no. 2 (November 2009): 152–159.
    • 2023
    • Article

    Evaluating Explainability for Graph Neural Networks

    By: Chirag Agarwal, Owen Queen, Himabindu Lakkaraju and Marinka Zitnik
    As explanations are increasingly used to understand the behavior of graph neural networks (GNNs), evaluating the quality and reliability of GNN explanations is crucial. However, assessing the quality of GNN explanations is challenging as existing graph datasets have no... View Details
    Keywords: Analytics and Data Science
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    Agarwal, Chirag, Owen Queen, Himabindu Lakkaraju, and Marinka Zitnik. "Evaluating Explainability for Graph Neural Networks." Art. 114. Scientific Data 10 (2023).
    • Article

    Behavioral and Neural Representations en route to Intuitive Action Understanding

    By: Leyla Tarhan, Julian De Freitas and Talia Konkle
    When we observe another person’s actions, we process many kinds of information—from how their body moves to the intention behind their movements. What kinds of information underlie our intuitive understanding about how similar actions are to each other? To address this... View Details
    Keywords: Action Perception; Intuitive Similarity; Multi-arrangement; fMRI; Representational Similarity Analysis; Behavior; Perception
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    Tarhan, Leyla, Julian De Freitas, and Talia Konkle. "Behavioral and Neural Representations en route to Intuitive Action Understanding." Neuropsychologia 163 (December 2021).
    • August 2015
    • Article

    Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making

    By: Uma R. Karmarkar, Baba Shiv and Brian Knutson
    Price is a key factor in most purchases, but it can be presented at different stages of decision making prior to a purchase. We examine the sequence-dependent effects of price and product information on the decision-making process at both neural and behavioral levels.... View Details
    Keywords: fMRI; Retail Promotion; Purchase Decisions; Price; Value; Decision Choices and Conditions; Consumer Behavior; Product Marketing; Retail Industry
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    Karmarkar, Uma R., Baba Shiv, and Brian Knutson. "Cost Conscious? The Neural and Behavioral Impact of Price Primacy on Decision-Making." Journal of Marketing Research (JMR) 52, no. 4 (August 2015): 467–481.
    • June 2017
    • Article

    When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology

    By: Nicholas M. Hobson, Francesca Gino, Michael I. Norton and Michael Inzlicht
    Long-established rituals in pre-existing cultural groups have been linked to the cultural evolution of large-scale group cooperation. Here we test the prediction that novel rituals—arbitrary hand and body gestures enacted in a stereotypical and repeated fashion—can... View Details
    Keywords: Ritual; Intergroup Dynamics; Intergroup Bias; Neural Reward Processing; Open Data; Open Materials; Preregistered; Groups and Teams; Behavior; Prejudice and Bias; Cooperation
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    Hobson, Nicholas M., Francesca Gino, Michael I. Norton, and Michael Inzlicht. "When Novel Rituals Lead to Intergroup Bias: Evidence from Economic Games and Neurophysiology." Psychological Science 28, no. 6 (June 2017): 733–750.
    • 13 Feb 2006
    • Research & Ideas

    Turning High Potential into Real Reward

    book, Crossing the Chasm. NB: Why do so many companies have a hard time getting traction during this phase? Lassiter: The art in this process is recognizing how you get from "today" to the mainstream market of... View Details
    Keywords: Re: Joseph B. Lassiter; Consumer Products
    • February 2011
    • Article

    Mind Perception: Real but Not Artificial Faces Sustain Neural Activity beyond the N170/VPP

    By: Thalia Wheatley, Anna Weinberg, Christine E. Looser, Tim Moran and Greg Hajcak
    Faces are visual objects that hold special significance as the icons of other minds. Previous researchers using event-related potentials (ERPs) have found that faces are uniquely associated with an increased N170/vertex positive potential (VPP) and a more sustained... View Details
    Keywords: Neuroscience; Mind Perception; Social Psychology; Face Perception; Personal Characteristics; Science; Cognition and Thinking
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    Wheatley, Thalia, Anna Weinberg, Christine E. Looser, Tim Moran, and Greg Hajcak. "Mind Perception: Real but Not Artificial Faces Sustain Neural Activity beyond the N170/VPP." PLoS ONE 6, no. 2 (February 2011).
    • Article

    The Use of Broker Votes to Reward Brokerage Firms' and Their Analysts' Research Activities

    By: David A. Maber, Boris Groysberg and Paul M. Healy
    In traditional markets, the price mechanism directs the flow of resources and governs the process through which supply and demand are brought into equilibrium. In the investment-research industry, broker votes perform these functions. Using detailed clinical data from... View Details
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    Maber, David A., Boris Groysberg, and Paul M. Healy. "The Use of Broker Votes to Reward Brokerage Firms' and Their Analysts' Research Activities." Harvard Business School Working Knowledge (March 19, 2014).
    • 18 Feb 2015
    • News

    Reinvent Your Sales Process While Still Hitting Your Numbers

    • August 2018
    • Article

    Creative Sparks or Paralysis Traps? The Effects of Contradictions on Creative Processing and Creative Products

    By: Goran Calic and Sébastien Hélie
    Paradoxes are an unavoidable part of work life. The unusualness of attempting to simultaneously satisfy contradictory imperatives can result in creative outcomes that simultaneously satisfy both imperatives by inducing search for, and selection of, novel and useful... View Details
    Keywords: Creativity; Cognition and Thinking; Business or Company Management; Performance
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    Calic, Goran, and Sébastien Hélie. "Creative Sparks or Paralysis Traps? The Effects of Contradictions on Creative Processing and Creative Products." Art. 1489. Frontiers in Psychology 9 (August 2018).
    • 2019
    • Working Paper

    Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 13 Platform Systems vs. Step Processes—The Value of Options and the Power of Modularity

    By: Carliss Y. Baldwin
    This is the first chapter in Part 3. Its purpose is to contrast the value structure of platform systems with step processes from a technological perspective. I first review the basic technical architecture of computers and argue that every computer is inherently a... View Details
    Keywords: Platform Systems; Step Processes; Computer Architecture; Modularity; Information Technology; Digital Platforms
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    Baldwin, Carliss Y. "Design Rules, Volume 2: How Technology Shapes Organizations: Chapter 13 Platform Systems vs. Step Processes—The Value of Options and the Power of Modularity." Harvard Business School Working Paper, No. 19-073, January 2019.
    • 2018
    • Book

    Escaping the Build Trap: How Effective Product Management Creates Real Value

    By: Melissa Perri
    This book is a guide to getting out of the build trap with great product management. We look at what it means to become and be a product-led organization, which involves four key components: creating a product manager role with the right responsibilities and structure;... View Details
    Keywords: Product And Process Development; Product Management; Customer Focus and Relationships; Value Creation
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    Perri, Melissa. Escaping the Build Trap: How Effective Product Management Creates Real Value. 1st ed. Sebastopol, CA: O'Reilly Media, Inc., 2018.
    • February 2020
    • Article

    Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs

    By: Rachel Gershon, Cynthia Cryder and Leslie K. John
    While selfish incentives typically outperform prosocial incentives, in the context of customer referral rewards, prosocial incentives can be more effective. Companies frequently offer “selfish” (i.e., sender-benefiting) referral incentives, offering customers financial... View Details
    Keywords: Incentives; Prosocial Behavior; Judgment And Decision-making; Referral Rewards; Motivation and Incentives; Consumer Behavior; Decision Making
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    Gershon, Rachel, Cynthia Cryder, and Leslie K. John. "Why Prosocial Referral Incentives Work: The Interplay of Reputational Benefits and Action Costs." Journal of Marketing Research (JMR) 57, no. 1 (February 2020): 156–172.
    • 2014
    • Chapter

    Appetite, Consumption, and Choice in the Human Brain

    By: Brian Knutson and Uma R. Karmarkar
    Although linked, researchers have long distinguished appetitive from consummatory phases of reward processing. Recent improvements in the spatial and temporal resolution of neuroimaging techniques have allowed researchers to separately visualize different stages of... View Details
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    Knutson, Brian, and Uma R. Karmarkar. "Appetite, Consumption, and Choice in the Human Brain." Chap. 9 in The Interdisciplinary Science of Consumption, edited by Stephanie D. Preston, Morten L. Kringelbach, and Brian Knutson, 163–184. Cambridge, MA: MIT Press, 2014.
    • July 2017
    • Article

    The Impact of 'Display-Set' Options on Decision-Making

    By: Uma R. Karmarkar
    The way a choice set is constructed can have a significant influence on how individuals perceive and evaluate their options and make decisions between them. Here, I examine whether a “display set” of visible but unavailable options can exert these same types of... View Details
    Keywords: Decision Making Process; Heuristics; Similarity; Categorization; Marketing Insight; Marketing; Choice; Choice Architecture; Choice Sets; Display; Retail; Consumer Behavior; Decision Choices and Conditions; Decisions; Decision Making; Retail Industry; Consumer Products Industry
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    Karmarkar, Uma R. "The Impact of 'Display-Set' Options on Decision-Making." Journal of Behavioral Decision Making 30, no. 3 (July 2017): 744–753.
    • August 2012
    • Article

    From Mind Perception to Mental Connection: Synchrony as a Mechanism for Social Understanding

    By: Thalia Wheatley, Olivia Kang, Carolyn Parkinson and Christine E. Looser
    Connecting deeply with another mind is as enigmatic as it is fulfilling. Why people ‘‘click’’ with some people but not others is one of the great unsolved mysteries of science. However, researchers from psychology and neuroscience are converging on a likely... View Details
    Keywords: Neuroscience; Social Psychology; Interpersonal Communication; Relationships
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    Wheatley, Thalia, Olivia Kang, Carolyn Parkinson, and Christine E. Looser. "From Mind Perception to Mental Connection: Synchrony as a Mechanism for Social Understanding." Social and Personality Psychology Compass 6, no. 8 (August 2012): 589–606.

      A Neurocomputational Model of Altruism and Its Implications

      In this paper, we propose a neurocomputational model of altruistic choice and test it using behavioral and fMRI data from a task in which subjects make choices between real monetary prizes for themselves and another. Our model captures key patterns of choice,... View Details
      • 08 Feb 2019
      • Working Paper Summaries

      Platform Systems vs. Step Processes—The Value of Options and the Power of Modularity

      Keywords: by Carliss Y. Baldwin
      • September 2000 (Revised January 2001)
      • Case

      Managing IBM Research in Internet Time

      IBM must adapt its research process to the volatility of the Internet market. Issues include incentives, research charter, reward systems, and linkages to business units and customers. View Details
      Keywords: Internet and the Web; Research and Development; Information Technology Industry
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      Chesbrough, Henry W. "Managing IBM Research in Internet Time." Harvard Business School Case 601-058, September 2000. (Revised January 2001.)
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