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- News (15)
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- 02 Dec 2020
- Video
New Founder Series: MVP Development
- December 2024
- Case
Brainstorming a MVP for a Peloton Corporate Wellness Benefit
Torti, Sara McKinley. "Brainstorming a MVP for a Peloton Corporate Wellness Benefit." Harvard Business School Case 825-081, December 2024.
- 2013
- Book
Managing Startups: Best Blog Posts
By: Tom Eisenmann
Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. Divided... View Details
Keywords: Lean Startup; Startup; Prototyping; MVP; Minimum Viable Product; Freemium; SaaS; A/B Testing; Business Model
Eisenmann, Tom, ed. Managing Startups: Best Blog Posts. Sebastopol, CA: O'Reilly Media, Inc., 2013.
- January 2015 (Revised April 2015)
- Case
Zeal: Launching Personalized and Social Learning
By: John J-H Kim and Christine S. An
Set in 2014, this case follows John Danner and his team at Zeal as they consider their product development strategy. In February 2013, serial entrepreneurs John Danner and Sanjay Noronha co-found Zeal, an education technology start up providing a web-based, mobile... View Details
Keywords: Entrepreneurship; Education Technology; MVP; Product Development; Product Market Fit; Monetization Strategy; SaaS Business Models; Education; Personalized Learning
Kim, John J-H, and Christine S. An. "Zeal: Launching Personalized and Social Learning." Harvard Business School Case 315-052, January 2015. (Revised April 2015.)
- May 2024
- Case
Mission Veterinary Partners
By: Boris Groysberg, Zeeshan Ali and Annelena Lobb
After five successful years, Mission Veterinary Partners (MVP) had to decide on the best way to scale. MVP owned 300 animal hospitals and competed with other consolidators to buy more small veterinary practices. MVP had to distinguish itself as the buyer of choice but... View Details
- Career Coach
Celia Chen
Having worked at McKinsey for 5 years in fintech and consumer/retail industries and Amazon as a senior product manager responsible for launching a new service, Celia is happy to speak to students interested in any of the fields. She can share her experience and... View Details
- March 2019 (Revised June 2021)
- Case
HelloSelf: Foundation
By: John R. Wells and Benjamin Weinstock
On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details
Keywords: Startup; Start-up; Startup Management; Startup Marketing; Startups; Start-ups; BrainTech; Marketing Research; Strategic Decision Making; Strategy Development; Strategy Dynamics; Neuroscience; Cognition; Cognitive Psychology; Health & Wellness; Health Care; Health Care Reform; Health Care Outcomes; Self-awareness; Mental Health; Wellbeing; Wellness; Funding; Equity Financing; Raising Capital; Synergies; Team Building; National Health Insurance; Artificial Intelligence; MVP; Business Startups; Health; Health Care and Treatment; Management; Well-being; Marketing Channels; Decision Making; Strategy; Technology; United Kingdom; London
Wells, John R., and Benjamin Weinstock. "HelloSelf: Foundation." Harvard Business School Case 719-492, March 2019. (Revised June 2021.)
- 04 Sep 2017
- Blog Post
HBS Startup Bootcamp and Founders Unfiltered
inception to MVP (minimum viable product) in a short period of time. We covered things like running experiments to test a new business idea, finding early customers, calculating unit economics, and how to think about different types of... View Details
- 11 Apr 2011
- Lessons from the Classroom
Teaching a ‘Lean Startup’ Strategy
features to allow useful feedback from early adopters. This makes it easier for the company to speed to market with subsequent customer-driven versions of the product. And it mitigates the likelihood of a company wasting time on features that nobody wants. "The... View Details
- Web
2022 Reunion Presentations - Alumni
launching its MVP in Detroit automotive plants when COVID shut down businesses around the world. Yanez pivoted and developed a mobile app that would enable front-line workers to safely return to work. Between Q4 2020 and Q4 2021, Andonix... View Details
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
test it with some users. So I went and did that. I used the $30,000 to pay a developer to work with me for a few months to build the first prototype of the product and tested it in Apple's beta testing platform TestFlight with about 30 users over three months. That... View Details
- 10 Sep 2020
- Research & Ideas
The COVID Two-Step for Leaders: Protect and Pivot
history, who continued to practice, focusing on shaving milliseconds off his time. Phelps never stopped improving. Similarly, consider the career of Dirk Nowitzski, the first European player to win an MVP award after moving to the... View Details
- 01 Mar 2011
- News
Entrepreneurs’ Fund
month. Said Rumennik, “The Minimum Viable Product Fund, or MVP Fund, alleviates the daunting financial barrier preventing students from building initial prototypes or test products, and encourages them to connect with like-minded peers.”... View Details
- 01 Jun 2011
- News
A Growing Drumbeat
The Business Plan Contest’s popularity is just one indicator of a surge in entrepreneurial activity at HBS, which this year saw the launch of a $50,000 MVP Fund to support students using the “Lean Startup” approach to develop and test a... View Details
Keywords: Contests
Jodi Gernon
I leverage my 30+ years of experience launching and scaling startups to help startup founders and CEOs succeed. This includes helping early stage founders think about how complete customer discovery, build an MVP and develop their... View Details
- 01 Dec 2018
- News
Ready, Set, Launch
Launching Technology Ventures explore an alternative path, one designed to sidestep many of the missteps: the lean startup methodology. The idea is to launch as quickly as possible with a minimum viable product (MVP). With only the barest minimum of features, View Details
- 06 Jul 2021
- Blog Post
The MS/MBA Technology Showcase: A Celebration of Our Startups
crowd. As we settle into our experiments and MVP (minimal viable product) building this summer, we're excited to see our ambitious hopes for the future come to life. My EC (second) year at HBS will be spent focusing largely on growth,... View Details
- Web
Product Management - Course Catalog
Pursuing Adjacent Products. How to find a new product adjacency? How to develop a MVP for a new product adjacency? How to shut down a poor performing product and reallocate the team to a new growth opportunity? Course Pedagogy The PM... View Details
- 13 Aug 2018
- Blog Post
Following My Dream: Launching a Venture
product (MVP) one could imagine, and I’m very grateful for the advice. Our extensive MVP testing at corporate offices allowed us to validate key assumptions of our business model and value proposition, e.g. more than 70% of our users... View Details
Keywords: Entrepreneurship