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  • July–August 2024
  • Article

Doing More with Less: Overcoming Ineffective Long-Term Targeting Using Short-Term Signals

By: Ta-Wei Huang and Eva Ascarza
Firms are increasingly interested in developing targeted interventions for customers with the best response, which requires identifying differences in customer sensitivity, typically through the conditional average treatment effect (CATE) estimation. In theory, to... View Details
Keywords: Long-run Targeting; Heterogeneous Treatment Effect; Statistical Surrogacy; Customer Churn; Field Experiments; Consumer Behavior; Customer Focus and Relationships; AI and Machine Learning; Marketing Strategy
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  • Article

Reputation When Threats and Transfers Are Available

By: Ernesto Dal Bo, Pedro Dal Bo and Rafael Di Tella
We present a model where a long-run player is allowed to use both money transfers and threats to influence the decisions of a sequence of short-run players. We show that threats might be used credibly (even in arbitrarily short repeated games) by a long-lived player... View Details
Keywords: Crime and Corruption; Decision Choices and Conditions; Game Theory; Mathematical Methods; Interests; Power and Influence; Reputation
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  • 2016
  • Chapter

Deriving an Optimally Deceptive Policy in Two-Player Iterated Games

By: Elisabeth Paulson and Christopher Griffin
We formulate the problem of determining an optimally deceptive strategy in a repeated game framework. We assume that two players are engaged in repeated play. During an initial time period, Player 1 may deceptively train his opponent to expect a specific strategy. The... View Details
Keywords: Deception; Strategy; Game Theory
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  • May 2024
  • Article

Housing Policies and Energy Efficiency Spillovers in Low and Moderate Income Communities

By: Omar Isaac Asensio, Olga Churkina, Becky D. Rafter and Kira E O'Hare
Housing policies address the human dimensions of increasing urban density, but their energy and sustainability implications are hard to measure due to challenges with siloed civic data. This is especially critical when evaluating policies targeting low- and... View Details
Keywords: Energy Efficiency; Public Policy; Climate Change; Energy Conservation; Housing; Analytics and Data Science; Policy; Income; Environmental Sustainability; Real Estate Industry; United States
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  • June 2018
  • Article

The Fed, the Bond Market, and Gradualism in Monetary Policy

By: Jeremy C. Stein and Adi Sunderam
We develop a model of monetary policy with two key features: (i) the central bank has some private information about its long-run target for the policy rate, and (ii) the central bank is averse to bond-market volatility. In this setting, discretionary monetary policy... View Details
Keywords: Central Banking; Interest Rates; Policy; Bonds; Financial Markets
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  • 23 Aug 2016
  • First Look

August 23, 2016

methods. Myth Number 1: Environmental, social, and governance (ESG) programs reduce returns on capital and long-run shareholder value. Reality: Companies committed to ESG are finding competitive advantages in product, labor, and capital... View Details
Keywords: Sean Silverthorne
  • Article

ESG Integration in Investment Management: Myths and Realities

By: Sakis Kotsantonis, Christopher Pinney and George Serafeim
The authors’ aim in this article is to set the record straight on the financial performance of sustainable investing while also correcting a number of other widespread misconceptions about this rapidly growing set of principles and methods. Myth Number 1:... View Details
Keywords: ESG; Sustainability; Investment Management; Finance; Corporate Social Responsibility; Integrated Corporate Reporting; Corporate Social Responsibility and Impact; Investment; Environmental Sustainability; Corporate Governance
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  • 12 Feb 2008
  • First Look

First Look: February 12, 2007

firms. They also affect trading signal classifications, back-testing inferences, track records of individual analysts, and models of analysts' career outcomes in the three years following the changes. Long-Run Stockholder Consumption Risk... View Details
Keywords: Martha Lagace
  • 16 Nov 2016
  • Research & Ideas

Turning One Thousand Customers into One Million

soliciting feedback from its most loyal and vocal customers” As impressive as that accomplishment was, 1,000 customers is hardly enough to ensure long-run success. For that, these companies had to scale up dramatically, from 1,000 to over... View Details
Keywords: by Thales S. Teixeira and Michael Blanding; Retail; Transportation; Accommodations
  • Web

Finance - Faculty & Research

Finance Finance May 2014 Article Dynamics of Demand for Index Insurance: Evidence from a Long-Run Field Experiment By: Shawn A. Cole , Daniel Stein and Jeremy Tobacman This paper estimates how experimentally-manipulated experiences with a... View Details
  • 08 Mar 2016
  • First Look

March 8, 2016

sensitive customers in markets where it has supplied relatively high (low) levels of service quality in the past. Furthermore, we show that it is the high quality incumbent’s most profitable customers who are the most attracted by superior quality alternatives. Our... View Details
Keywords: Sean Silverthorne
  • 22 Feb 2018
  • Book

The New History of American Capitalism

seemed to neatly divide politics and markets, states and economies. "The new history of American capitalism targets the lived experience of people and groups as they assimilate—and reshape—the political economy they engage" The... View Details
Keywords: Manufacturing
  • 09 Apr 2024
  • Research & Ideas

When Climate Goals, Housing Policy, and Corporate R&D Collide, Social Good Can Emerge

For almost four years, Omar Asensio and his colleagues have been studying the impact of federal energy programs on low-income neighborhoods. The intersection of technology—artificial intelligence, in particular—and public policy has long been an area of focus for... View Details
Keywords: by Glen Justice
  • 11 Aug 2003
  • Research & Ideas

Why Budgeting Kills Your Company

culprit is what he calls the fixed-performance contract. "The targets for sales, costs, and key ratios that are spelled out in the budget become an implicit contract," he says. A recent Hackett survey found between 60 percent... View Details
Keywords: by Loren Gary
  • 25 May 2011
  • HBS Case

QuikTrip’s Investment in Retail Employees Pays Off

flexibility: QuikTrip can easily transfer employees and managers from one store to another." QuikTrip makes decisions that increase costs in the short term but offer long-run benefits. For example, it invests in "relief... View Details
Keywords: by Julia Hanna; Retail
  • Web

Marketing Awards & Honors - Faculty & Research

Fellow by the American Marketing Association in 2015, 2018, 2019, 2020, 2022, and 2023. Eva Ascarza : Selected as an INFORMS Doctoral Consortium Fellow at the University of Miami in 2023. Eva Ascarza : Winner of the 2023 Weitz-Winer-O'Dell Award for “Retention... View Details
  • 15 Jul 2019
  • Book

Many Executives Are Afraid of Finance. Here's How They Can Gain Confidence

managers from pursuing value-destroying opportunities within the firm just for the sake of deploying capital or because they want to run larger companies. And, distributing cash through buybacks can help reward loyal shareholders who believe in the View Details
Keywords: by Dina Gerdeman
  • Web

Finance Awards & Honors - Faculty & Research

Finance Section of the Institute for Operations Research and the Management Sciences (INFORMS) for "Patent Trolls: Evidence from Targeted Firms” (December 2019) with Umit Gurun and Scott Duke Kominers. Benjamin C. Esty : Recognized as one... View Details
  • Web

Entrepreneurial Management Awards & Honors - Faculty & Research

Competition Championship (83kg). Lauren H. Cohen : Winner of the 2022 Best Paper Award on Finance in Management Science from the Finance Section of the Institute for Operations Research and the Management Sciences (INFORMS) for "Patent Trolls: Evidence from View Details
  • 06 Nov 2018
  • First Look

New Research and Ideas, November 6, 2018

forthcoming Management Science Patent Trolls: Evidence from Targeted Firms By: Cohen, Lauren, Umit Gurun, and Scott Duke Kominers Abstract—We provide the first large-sample evidence on the behavior and impact of nonpracticing entities... View Details
Keywords: Dina Gerdeman