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- December 2006 (Revised January 2008)
- Case
ViaGen: Revolutionizing the Livestock Industry
By: David E. Bell, Reed Martin and Mary L. Shelman
ViaGen has invested heavily to develop cloning technology for the livestock industry. Cloning has the potential to significantly improve the genetics of livestock, leading to higher quality meat, healthier animals, and more efficient production. Since 2003, the firm... View Details
Keywords: Animal-Based Agribusiness; Business Plan; Governing Rules, Regulations, and Reforms; Marketing Communications; Industry Structures; Business and Government Relations; Genetics; Commercialization; Agriculture and Agribusiness Industry; Biotechnology Industry
Bell, David E., Reed Martin, and Mary L. Shelman. "ViaGen: Revolutionizing the Livestock Industry." Harvard Business School Case 507-021, December 2006. (Revised January 2008.)
- September 1989
- Case
A.B.C. Livestock Co.
By: Ray A. Goldberg
Goldberg, Ray A. "A.B.C. Livestock Co." Harvard Business School Case 590-033, September 1989.
- April 2008
- Teaching Note
Viagen: Revolutioning the Livestock Industry (TN)
By: David E. Bell, Mary L. Shelman and Eliot Sherman
Teaching Note for [507021]. View Details
- December 2017 (Revised January 2018)
- Case
Alltech
By: David E. Bell and Natalie Kindred
Alltech was a Lexington, Kentucky–based producer of supplements for animal feed, with revenues of over $2 billion (projected to reach $3 billion in 2018), sales in 120 countries, 5,000 employees, and 100 manufacturing plants worldwide. For nearly four decades, Alltech... View Details
Keywords: Alltech; United States; Agribusiness; Agriculture; Animal; Animal Agriculture; Animal Feed; Livestock; Family Business; Vertical Integration; Strategy; Growth; Feed Additives; Feed Supplements; Kentucky; Growth Strategy; Family Businesses; Animal-Based Agribusiness; Acquisition; Business Growth and Maturation; Business Model; Change Management; Trends; Governance; Entrepreneurship; Growth and Development; Intellectual Property; Leadership; Management; Markets; Organizational Culture; Private Ownership; Science; Quality; Risk and Uncertainty; Research; Sales; Agriculture and Agribusiness Industry; Pharmaceutical Industry; United States; Kentucky; Brazil; China
Bell, David E., and Natalie Kindred. "Alltech." Harvard Business School Case 518-001, December 2017. (Revised January 2018.)
- December 2006 (Revised October 2007)
- Case
Embrapa
By: David E. Bell and Mary L. Shelman
Brazil's national agricultural research corporation, Embrapa, has developed an integrated crop and livestock production system that will allow farmers and ranchers to intensify production and improve profitability. Broad adoption of the technology would provide the... View Details
Keywords: Agribusiness; Policy; Business and Government Relations; Environmental Sustainability; Technology Adoption; Agriculture and Agribusiness Industry; Brazil
Bell, David E., and Mary L. Shelman. "Embrapa." Harvard Business School Case 507-019, December 2006. (Revised October 2007.)
- December 2019 (Revised March 2020)
- Case
Impossible Foods
By: Jose B. Alvarez and Natalie Kindred
Impossible Foods founder and CEO Pat Brown started the company out of concern over livestock production’s impact on climate change. Impossible’s mission is to end consumption of animals by 2035, and its strategy is to develop and market plant-based foods so similar to... View Details
Keywords: Agribusiness; Food; Consumer Behavior; Behavior; Venture Capital; Technological Innovation; Innovation Strategy; Entrepreneurship; Marketing Strategy; Distribution; Production; Product Development; Product Positioning; Growth Management; Global Strategy; Competition; Climate Change; Environmental Sustainability; Animal-Based Agribusiness; Agriculture and Agribusiness Industry; Technology Industry; Food and Beverage Industry; Consumer Products Industry; United States; China; Asia; California; Hong Kong; Taiwan
Alvarez, Jose B., and Natalie Kindred. "Impossible Foods." Harvard Business School Case 520-046, December 2019. (Revised March 2020.)
- 2023
- Working Paper
Global Harms, Local Profits: How the Uneven Costs of Natural Disasters Affect Support for Green Political Platforms
By: Silvia Pianta and Paula Rettl
The emergence of green constituencies enables climate action. Conventional wisdom holds
that first-hand experience with natural disasters helps build green coalitions by increasing
the salience of the costs of environmental degradation. Focusing on fires in Brazil,... View Details
Keywords: Climate Impact; Politics; Environmental Issues; Environmental Protection; Economic Analysis; Economic Behavior; Economic Geography; Economy; Economics; Climate Change; Environmental Management; Political Elections; Natural Disasters; Green Technology; Environmental Sustainability; Latin America; Brazil
Pianta, Silvia, and Paula Rettl. "Global Harms, Local Profits: How the Uneven Costs of Natural Disasters Affect Support for Green Political Platforms." Harvard Business School Working Paper, No. 24-023, September 2023.
- August 2019 (Revised February 2020)
- Case
New Hope Liuhe: Building an Integrated Agri-Food Business
By: Forest L. Reinhardt, Shu Lin, Natalie Kindred and Nancy Hua Dai
In October 2018, LIU Chang (Angela), chairman of Beijing-based New Hope Liuhe (NHL), was considering the strategy of the firm. With $9 billion in sales and a presence in nearly 20 countries, NHL was China’s largest animal feed producer and a major pork and poultry... View Details
Keywords: Strategy; Corporate Strategy; Food; Agribusiness; Expansion; Diversification; Growth Management; Consumer Behavior; Change Management; Entrepreneurship; Organizational Structure; Organizational Change and Adaptation; Government and Politics; Animal-Based Agribusiness; Transformation; Volatility; Business Cycles; Goods and Commodities; Supply Chain; Product; Agriculture and Agribusiness Industry; Food and Beverage Industry; China; Asia
Reinhardt, Forest L., Shu Lin, Natalie Kindred, and Nancy Hua Dai. "New Hope Liuhe: Building an Integrated Agri-Food Business." Harvard Business School Case 720-009, August 2019. (Revised February 2020.)
- December 2021
- Case
Danish Crown: Feeding the Future
By: David E. Bell, Damien P. McLoughlin, Daniela Beyersdorfer and Mette Fuglsang Hjortshoej
Danish Crown, one of the world’s largest exporters of pork meat and one of Europe’s top five producers of beef, faced increasing headwinds in 2021, making CEO Jais Valeur feel like the core of the meat business was under attack. As a cooperative and prominent player in... View Details
Keywords: Agribusiness; Animal-Based Agribusiness; Food; Environmental Management; Climate Change; Environmental Sustainability; Nutrition; Cooperative Ownership; Change Management; Transition; Leadership; Leading Change; Marketing; Product Marketing; Corporate Strategy; Agriculture and Agribusiness Industry; Food and Beverage Industry; Europe; Denmark
Bell, David E., Damien P. McLoughlin, Daniela Beyersdorfer, and Mette Fuglsang Hjortshoej. "Danish Crown: Feeding the Future." Harvard Business School Case 522-057, December 2021.
- Program
Agribusiness Seminar
and agribusiness entrepreneurs, in all sectors of the industry Producers of crops and livestock Processors, traders, distributors, and marketers of agricultural commodities, biofuels, and food products Manufacturers and distributors of... View Details
- 11 Apr 2023
- Blog Post
BTG Bioliquids: Creating Fast Pyrolysis Bio-Oil from Biomass Residue Streams
human consumption, such as food production, or used for energy production instead. BTG Bioliquids uses wood instead of livestock derivative products, and avoids deforestation concerns by relying on second generation biomass residues such... View Details
- 01 Dec 2010
- News
You Are What You Eat
destructive, and unsustainable,” he said. “Our treatment of livestock reflects the public worldview of self-interest and greed.” Until the modern era, Hodges asserted, farmers and keepers of livestock... View Details
- 02 Mar 2015
- News
To Market, To Market
Heifer International, the anti-poverty organization perhaps best known for its livestock donation program. “We can do this by building businesses. We are putting families in commerce. They are not just growing vegetables in a garden. They... View Details
- 01 Dec 2019
- News
Organic Matter
with nearly 30 times the heat-trapping powers of CO2—represents 10 percent of US greenhouse gas emissions; according to the EPA, dairies and other livestock operations account for a third of that amount. California Bioenergy, founded in... View Details
- Profile
Darrin Rahn
Farmers of America. "My brothers and I [Darrin is the middle child of five] wanted to start a business as an FFA project," Darrin explains. "Making and selling hay to local livestock farmers was the original business idea.... View Details
Keywords: CPG
- 24 Apr 2014
- News
Helping smallholder farmers feed the world
Pierre Ferrari (MBA 1976) doesn’t want to just alleviate global hunger and poverty. He wants to eradicate these problems. That has been his focus since 2010, when he became president and CEO of Heifer International, the Little Rock, Arkansas-based nonprofit that... View Details
- 01 Mar 2007
- News
Pharma Suits a Farm Gal
the San Diego–based company, earned Graham a spot as one of five finalists for the MarketWatch CEO of the Year award, the Dow Jones News Service (December 6, 2006) reported. Graham has reached rarefied heights after growing up on a small farm in Arkansas, where she... View Details
- 01 Mar 2017
- News
Students Forecast Climate Change’s Impact
14.5% of worldwide greenhouse gas emissions are a result of livestock, and beef and dairy production account for 65% of livestock emissions.” Fix: Give Up Beef. “Given Shake Shack’s position as a mission-driven and fast-growing brand, and... View Details
Keywords: Dan Morrell
- 01 Aug 2001
- News
Ray A. Goldberg (MBA '50)
at the School, John H. Davis, coined the term "agribusiness." The two men wanted a word to describe the complex value-added chain that begins with a farmer's purchase of livestock or seed and ends with a product ready for the consumer's... View Details
- 16 Feb 2011
- News
Healthy Growth
has been chairman and CEO of IDEXX, a Maine-based firm that develops diagnostics and information technology for veterinarians, as well as testing technologies that ensure safe water, milk, and livestock production. According to the... View Details