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October 1984
Case

NIKE (D): Leisure Shoes

Focusing on middle manager Harry Leidboldt, this case presents a clear-cut strategic issue--should Nike move into the leisure shoe business? The teaching objective is to first view the decision as a business problem--can Nike succeed in this business? and secondly, to... View Details

Keywords: Decisions; Expansion; Marketing Strategy; Management Practices and Processes; Management Teams; Product Development; Apparel and Accessories Industry; Apparel and Accessories Industry

November 1998 (Revised July 2012)
Case

Explo Leisure Products

By: Richard G. Hamermesh

Tim Trowac and Dave Rahall, two former investment bankers, skillfully execute the leveraged buyout of a golf ball recycling company after working intensely on their due diligence, writing a business and financial plan, and developing the investment memorandum. Six... View Details

Keywords: Selection and Staffing; Leveraged Buyouts; Business Plan; Performance; Management Teams; Business Strategy; Financial Strategy; Business and Shareholder Relations; Green Technology Industry; Green Technology Industry

October 1984
Teaching Note

NIKE (D): Leisure Shoes, Teaching Note

Teaching Note for (9-385-031). View Details

Keywords: Luxury; Decisions; Performance Effectiveness; Management Practices and Processes; Management Teams; Apparel and Accessories Industry

May 2017
Supplement

Betfair (D)

By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell

Betfair reconsiders its approach to international gambling markets amid regulatory uncertainty. View Details

Keywords: Betfair; Exchange; Betting; Leisure Industry; Laws and Statutes; Business Model; Entertainment and Recreation Industry; Europe

May 2017
Supplement

Betfair (B), (C), and (D) Case Slides

By: Ramon Casadesus-Masanell and John Heilbron

Contains slides related to the Betfair B, C, and D cases.
Abstracts:
B) Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model.
C) Prompted by a takeover bid from... View Details

Keywords: Betfair; Exchange; Betting; Leisure Industry; Betting Markets; Market Design; Digital Platforms; Diversification; Business Model; Laws and Statutes; Entertainment and Recreation Industry; Entertainment and Recreation Industry; Europe

May 2017
Supplement

Betfair (B)

By: Ramon Casadesus-Masanell, John Heilbron and Neil Campbell

Buoyed by success in the market for gambling contracts, Betfair attempts to enter the market for financial products using its exchange model. View Details

Keywords: Betfair; Exchange; Business Model; Betting; Leisure Industry; Market Design; Digital Platforms; Diversification; Financial Services Industry; Financial Services Industry; Europe

Web

Industry Information - Alumni

Careers Industry Information Careers Industry Information Want to know the latest in your respective industry? Are you researching before a big interview? We've compiled resources to help you stay current. +... View Details

Fall 2011
Article

Exclusivity and Control

By: Andrei Hagiu and Robin S. Lee

We analyze platform competition for content in the presence of strategic interactions between content distributors and content providers. We provide a model of bargaining and price competition within these industries and show that whether or not a piece of content ends... View Details

Keywords: General Strategy; Entertainment And Leisure; Software; Quality; Competition; Price; Sales; Expansion; Digital Platforms; Revenue; Negotiation

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Web

Historic Industry & Trade Literature | Baker Library

Historic Industry & Trade Literature Baker Old Class The Baker Old Class collection is Baker Library’s first circulating collection. These materials offer a depth and breadth rarely seen in business literature collections. The extensive... View Details

November 2013
Case

Ministry of Supply: Will Professionals Demand Its Performance?

By: Mukti Khaire and Hannah Catzen

Ministry of Supply is an entrepreneurial venture in the apparel sector. The firm focuses on a specific segment—'performance professional wear'—within the sector, specializing in clothes that use fabrics with high-tech performance features (such as moisture-wicking,... View Details

Keywords: Fashion And Creative Industries; Entrepreneurship; Fashion Industry

May 2021 (Revised May 2022)
Case

Headspace vs. Calm: A Mindful Competition

By: Ayelet Israeli and Anne Wilson

By 2021, the mindfulness app wars reached their apex. Over 2,000 meditation apps were available to consumers, but two apps, Headspace and Calm, dominated the space, jointly holding about 70% of the total market. Headspace had established itself as the approachable... View Details

Keywords: Marketing Communication; Integrated Strategy; Brand; Brand ＆ Product Management; Brand Communication; Brand Differentiation; Brand Building; Brand Management; E-Commerce Strategy; Ecommerce; App; App Development; Applications; COVID; COVID-19; Pandemic; Pricing; Pricing Strategy; Subscription Model; Subscription; Partnerships; Strategic Partnerships; B2B Vs. B2C; B2B; Health ＆ Wellness; Wellbeing; Digitization; Commoditization; Mobile App; Mobile App Industry; Mobile Healthcare; Mobile Marketing; Digital Brand; Digital Health; Consumer Health; Apps; Online Business; Online Competition; Online Community; Online Entertainment; Entertainment And Leisure; Meditation; Marketing; Marketing Communications; Brands and Branding; Price; Strategy; Competition; Competitive Strategy; Competitive Advantage; Partners and Partnerships; Health; Well-being; Mobile and Wireless Technology; Communication; Communication Strategy; Disruption; Consumer Behavior; Digital Marketing; E-commerce; Applications and Software; Health Industry; Health Industry; Health Industry; United States; North America; United Kingdom

August 2023 (Revised September 2023)
Case

Zegna

By: Rohit Deshpandé, Dante Roscini and Elena Corsi

In 2023, the Italian luxury Zegna brand, traditionally known for formal menswear, was refocusing towards leisure wear, following a recent consumer trend. Such a move exposed the brand to more competition, in a segment where perhaps its made-in-Italy feature was less of... View Details

Keywords: Marketing Strategy; Product Marketing; Product Positioning; Luxury; Competition; Fashion Industry; Italy

July 1984 (Revised September 1986)
Case

CML Group, Inc.: Going Public (A)

By: William A. Sahlman

Describes a series of decisions confronting Charles Leighton, co-founder and chairman of the CML Group. CML is a successful participant in the leisure time industry with two lines of business: specialty retailing and recreational consumer products. The key issues in... View Details

Keywords: Valuation; Going Public; Strategy; Business or Company Management; Cost vs Benefits; SWOT Analysis; Investment Banking; Financing and Loans; Planning; Corporate Finance; Retail Industry; Retail Industry

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September 2002 (Revised October 2002)
Case

Orient-Express Hotels

By: Frances X. Frei and Corey B. Hajim

Describes how a hotel and leisure company provides high-end service through its distinctive hotels and trains. Provides an opportunity to learn about the company's unusual quality practices and puts into doubt the unquestioned use of well-known practices, such as... View Details

Keywords: Service Operations; Quality; Management; Opportunities; Practice; Programs; Motivation and Incentives; Brands and Branding; Service Industry; Service Industry

06 Dec 2016
First Look

December 6, 2016

originating catalyst for the Industrial Revolution and modern capitalism casts new light on American credit markets, practices of offshore investment, and understandings of human capital. Rather than seeing slavery as outside the... View Details

Keywords: Sean Silverthorne

August 2012 (Revised February 2017)
Case

Porto Adriatico

By: Arthur I Segel

In March 2012, Jack Dawkins is in the early stages of leading the development of an old navy yard in Croatia into a mixed-use waterfront community of residences, hotel rooms, shops and dining. Catering to those arriving by superyachts and other leisure boats, and set... View Details

Keywords: Real Estate; Project Finance; Projects; Planning; Real Estate Industry; Croatia

June 1994 (Revised August 1994)
Case

Cunard Line Ltd.: Managing Integrated Marketing Communications

By: Stephen A. Greyser

Cunard, the world's oldest luxury line company, is confronted with several key issues involving its marketing and marketing communications strategy. One concerns the balance between image/positioning advertising and short-term-oriented promotional... View Details

Keywords: Advertising Campaigns; Marketing Communications; Marketing Strategy; Product Positioning; Consumer Behavior; Organizational Structure; Identity; Balance and Stability; Shipping Industry

March 2000 (Revised April 2004)
Case

VacationSpot.com & Rent-A-Holiday: Negotiating a Trans-Atlantic Merger of Start-Ups

Describes a potential trans-Atlantic merger between two young companies in the Internet space. VacationSpot.com, based in Seattle, and Rent-A-Holiday, based in Brussels, both offer online listings and reservations for independent leisure lodging (i.e., villas,... View Details

Keywords: Negotiation; Valuation; Internet and the Web; Mergers and Acquisitions; Business Startups; Cross-Cultural and Cross-Border Issues; Travel Industry; United States; Brussels

January 2012 (Revised March 2013)
Case

Ctrip: Scientifically Managing Travel Services

By: David A. Garvin and Nancy Hua Dai

Ctrip is a $437 million Chinese on-line travel services company with a scientific, data driven approach to management. The case explores Ctrip's founding and early growth, its expansion into multiple market segments including hotel reservations, air ticketing, leisure... View Details

Keywords: Scientific Management; Data-driven Management; Management; Expansion; Business Growth and Maturation; Market Entry and Exit; Mathematical Methods; Business Processes; Information Management; Travel Industry; China

July 2020
Case

Driving Transformation at the Majid Al Futtaim Group

By: Suraj Srinivasan and Esel Çekin

The case opens with Alain Bejjani, CEO of Majid Al Futtaim (MAF) Holding, anticipating on the Group’s next phase in the multi-year transformation journey and reflecting on the initiatives he implemented to create the Group’s growth-oriented culture. Founded in 1995,... View Details

Keywords: Transformation; Organizational Change and Adaptation; Organizational Culture; Growth and Development Strategy; Retail Industry; United Arab Emirates; Middle East; Dubai

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