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- All HBS Web (45)
- Faculty Publications (6)
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- All HBS Web (45)
- Faculty Publications (6)
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- September 1992 (Revised July 1994)
- Case
MEM Company, Inc.: English Leather
By: Frank V. Cespedes and Laura Goode
In 1992, the president of MEM (a producer of personal care products, including men's fragrances) considered a redeployment of field sales efforts and changes in sales compensation policies. Any changes, moreover, must consider the context of strategic decisions... View Details
Keywords: Change Management; Decision Choices and Conditions; Brands and Branding; Product Positioning; Consumer Behavior; Distribution Channels; Business Strategy; Consumer Products Industry
Cespedes, Frank V., and Laura Goode. "MEM Company, Inc.: English Leather." Harvard Business School Case 593-035, September 1992. (Revised July 1994.)
- January 2015 (Revised November 2016)
- Case
La Martina: Leveraging Polo's Luxury Lifestyle
By: Anat Keinan, Maria Fernanda Miguel and Sandrine Crener
Founded in 1984 in Buenos Aires, Argentina, La Martina has grown from a high-end polo equipment company into a global fashion brand with operations in 56 countries. Polo, which is not only a sport but also a way of life, is at the core of the brand DNA. Polo is a... View Details
Keywords: Luxury Brand; Digital Marketing; Premium Brands; Fashion; Leather Goods; Retail; Globalization; Brand Positioning; Brand Extension; Lifestyle Brand; Growth Strategy; Polo; Entrepreneurship; Family Business; Brand Partnerships; Business Model; Product Positioning; Diversification; Luxury; Sports; Brands and Branding; Consumer Products Industry; Fashion Industry; Sports Industry; Buenos Aires
Keinan, Anat, Maria Fernanda Miguel, and Sandrine Crener. "La Martina: Leveraging Polo's Luxury Lifestyle." Harvard Business School Case 515-085, January 2015. (Revised November 2016.)
- March 2014 (Revised January 2015)
- Case
Ghurka
By: Jose B. Alvarez, Walter J. Salmon and Christine Snively
Ghurka was a 38-year-old luxury leather goods brand that specialized in leather and twill luggage, handbags, and accessories. Brightwork Brand Holdings Corp. acquired it as an asset purchase in 2011. Ghurka, under CEO John Reuter, worked to re-launch the brand with a... View Details
- January 2015 (Revised November 2016)
- Case
Stella McCartney
By: Anat Keinan and Sandrine Crener
Stella McCartney launched her own fashion house under her name in a partnership with the luxury conglomerate Kering as a 50/50 joint venture in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her collections, which include women's... View Details
Keywords: Luxury; Luxury Brand; Luxury Fashion; Fashion; Sustainability; Social Corporate Responsibility; Marketing Partnerships; Entrepreneurship; Cause Marketing; Ethical Marketing; Charity Goods; Sustainable Fashion; Ethical Fashion; Designer Brand; Stella McCartney; Brand Positioning; Growth Strategy; Brand Extension; Brand Communication; Kering Group; H&M; Adidas; Product Positioning; Business Conglomerates; Competitive Advantage; Environmental Sustainability; Brands and Branding; Fashion Industry; Apparel and Accessories Industry
Keinan, Anat, and Sandrine Crener. "Stella McCartney." Harvard Business School Case 515-075, January 2015. (Revised November 2016.)
- 22 Jan 2013
- First Look
First Look: Jan. 22
a premium to accommodate expectations shocks from extrapolative traders, but markets are not efficient. Download the paper: http://papers.nber.org/papers/w18686 These Are the Good Old Days: Foreign Entry and the Mexican Banking System... View Details
Keywords: Sean Silverthorne
- 21 Mar 2019
- HBS Case
The Ferrari Way
more luxurious cockpit. “They are willing to put on a few extra pounds because the leather feels different,” says Thomke. That goes for the car’s exterior style as well. In one case, the company increased the width of the wheelbase,... View Details
- 03 Oct 2023
- Research Event
Build the Life You Want: Arthur Brooks and Oprah Winfrey Share Happiness Tips
come from? So, then I started looking back, reading other columns. I called him up. I said, you know what? You should make a book of all those columns and put that together as a book. And he actually did. And bound it and sent it to me. And we-- a View Details
Keywords: by HBS Staff
- 31 Mar 2008
- HBS Case
JetBlue’s Valentine’s Day Crisis
and captured more of the market, with competitive fares, friendly service, and in the case of JetBlue, leather seats with television. Founded in 1999, JetBlue has seen rapid growth and frequently tops annual customer surveys of their... View Details
- 21 Apr 2015
- First Look
First Look: April 21
house under her name in a partnership with the luxury conglomerate Kering as a 50/50 joint venture in 2001. A lifelong vegetarian, Stella McCartney does not use any leather or fur in her collections, which include women's ready-to-wear,... View Details
Keywords: Carmen Nobel & Sean Silverthorne
- 15 Dec 2014
- Research & Ideas
Deconstructing the Price Tag
anticipation of the holiday season, the retailer introduced a $115 leather wallet on its website that came in five colors. In an effort to promote sales after the holiday, the retailer included an infographic graphic on each product pages... View Details
- 22 May 2018
- First Look
New Research and Ideas, May 22, 2018
economic force is the selection between high- and low-type firms, which differ in terms of their innovative capacity. We estimate the parameters of the model using U.S. Census microdata on firm-level output, R&D, and patenting. The model provides a View Details
Keywords: Dina Gerdeman
- 30 Sep 2002
- Research & Ideas
Use the Psychology of Pricing To Keep Customers Returning
to play in spite of the pain, reasoning, "I don't want to let my $300 go to waste." And some people even count on their own irrationality and buy season tickets to a play or symphony series, knowing that it will force them to get out of the house. Is any of... View Details
Keywords: by Manda Mahoney
- 03 Mar 2015
- First Look
First Look: March 3
on a sustained and balanced growth trajectory? Purchase this case: https://cb.hbsp.harvard.edu/cbmp/product/715008-PDF-ENG Harvard Business School Case 514-078 Ghurka Ghurka was a 38-year-old luxury leather View Details
Keywords: Sean Silverthorne
- 12 Jul 2006
- Research & Ideas
Competition the Cure for Healthcare
car. If you want leather seats in a car, this costs more because leather costs more than plastic. If you want a TV set with a bigger screen and more features, that is more expensive; it takes more circuits,... View Details