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- People (1)
- News (311)
- Research (147)
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- July 2023
- Teaching Note
The Business of Campaigns
By: Vincent Pons
Teaching Note for HBS Case No. 723-039. View Details
- 07 Nov 2005
- Research & Ideas
Exit Interview: HBS Dean Kim Clark
successful $500 million capital campaign that included the opening of the Spangler and Rock Centers, the construction of Hawes Hall, and the renovation of Baker Library. Shortly before his departure from Soldiers Field, Clark shared some... View Details
Keywords: by HBS Alumni Bulletin Staff
- 10 Sep 2012
- HBS Case
HBS Cases: Branding Yoga
Owner/President Management Program, with plenty of lessons about branding and competitive strategy. Two Paths In Branding Yoga, cowritten with HBS Global Research Group associate director Kerry Herman and research associate Annelena Lobb,... View Details
- 19 Jan 2022
- In Practice
7 Trends to Watch in 2022
considerably more than one-off diversity trainings or publicity campaigns that too often tokenize women and people of color. It requires changing the practices that dictate who power flows to in organizations. This entails a serious... View Details
Keywords: by HBS News
- 25 Jun 2007
- Research & Ideas
HBS Cases: Beauty Entrepreneur Madam Walker
grit—complete with a social conscience—form the basis of a new Harvard Business School case, "Madam C.J. Walker: Entrepreneur, Leader, and Philanthropist." Professor Nancy F. Koehn, a leading historian, coauthored the case with View Details
- 03 Dec 2012
- HBS Case
HBS Cases: Against the Grain
Corruption doesn't announce itself with a capital C. It is subtler and thornier than that—as one HBS student found out the hard way during a recent summer internship in Tanzania. In a new case detailing his experience, the student... View Details
- 10 Aug 2011
- Research & Ideas
HBS Faculty Views on Debt Crisis
financial crisis, but they may be hard to get rid of. The Washington political system struggles to deal with this gigantic fiscal challenge, and—no surprise—large tax increases and large expenditure reductions are not high on politicians' wish lists. Those facing tough... View Details
Keywords: by Staff
- 10 Nov 2011
- HBS Case
HBS Cases: Making Lincoln Center Cool Again
intellectual capital was drained" —Reynold Levy Levy, who was a senior lecturer at HBS before he took the Lincoln Center job, has stayed committed to the institution's funding base—the fiercely dedicated baby boomers who have... View Details
- 03 Jul 2012
- Research & Ideas
HBS Faculty on Supreme Court Health Care Ruling
of health care spending, we should launch a decade-long national "Healthy Living" campaign focusing on nutrition, diet, physical fitness, and stress reduction. We cannot continue to ignore the obesity epidemic sweeping the... View Details
- 25 Aug 2010
- Working Paper Summaries
Managerial Practices That Promote Voice and Taking Charge among Frontline Workers
- June 2018
- Teaching Note
Sandra Brown Goes Digital
By: Rosabeth Moss Kanter and Jonathan Cohen
As a middle manager at a biotechnology company, Sandra Brown harnessed digital tools and social media to engage others and build campaigns for change in the company. This Teaching Note presents strategies for teaching the Sandra Brown case series, which follows Brown's... View Details
- 03 Dec 2007
- Research & Ideas
Authenticity over Exaggeration: The New Rule in Advertising
The past 10 years have seen some level of this direct marketing model bear out. But according to an HBS working paper to be published in the Journal of Interactive Marketing, consumers are using technology to learn about marketers, rather... View Details
- 30 Aug 2010
- Research & Ideas
Turning Employees Into Problem Solvers
annually in the United States equaled the crash of one fully loaded 747 airplane every one-and-a-half days. “At first, these campaigns are great—they bolster the frequency with which solutions are shared by a significant margin....[But]... View Details
- 08 Sep 2008
- HBS Case
The Value of Environmental Activists
There are many methods, most financial, to measure the success of companies in meeting goals. But the question becomes a lot harder at Harvard Business School when MBAs are challenged to measure the efforts of environmental organizations like Greenpeace and the World... View Details
- March 2018
- Teaching Note
Making Target the Target: Boycotts and Corporate Political Activity (A) and (B)
By: Nien-hê Hsieh and Victor Wu
Through the challenges facing Target, the case examines the ways in which corporations can become involved in political and legislative debates and processes, ranging from campaign contributions to lobbying. In 2016, Target CEO Brian Cornell must determine how to... View Details
Keywords: Public Opinion; Social Issues; Corporate Social Responsibility and Impact; Mission and Purpose; Problems and Challenges; Laws and Statutes; Rights; Crisis Management; Risk Management; Media; Political Elections; Taxation; Corporate Accountability; Values and Beliefs; Fairness; Diversity; Customers; Communication; Business and Government Relations; Retail Industry; United States
- 02 Apr 2001
- Research & Ideas
What Makes a Good Leader?
sometimes guilty of using the dichotomy in an effort at simplification. "It's much better to think in terms of measuring people on a zero-to-ten scale for each quality." HBS professor Joe Badaracco agrees that the traditional... View Details
Keywords: by Deborah Blagg & Susan Young
- May 2020 (Revised July 2020)
- Teaching Note
Brand Activism: Nike and Colin Kaepernick
By: Jill Avery and Koen Pauwels
Teaching Note for HBS Case No. 519-046. Nike’s selection of politically polarizing Colin Kaepernick as the spokesperson for the thirtieth anniversary of its iconic “Just Do It” campaign catapulted the brand into the media spotlight and made it a political flashpoint... View Details
- February 2018 (Revised March 2018)
- Case
Kickstarting Tomato Jos in Nigeria
By: Sophus A. Reinert and Risa Kavalercik
In the spring of 2016, Mira Mehta (HBS 2014), faced a difficult decision. Following a successful Kickstarter campaign and winning the second place in the HBS New Venture Competition—Social Enterprise Track, she had moved to Northern Nigeria, where she founded the... View Details
Keywords: Nigeria; Entrepreneurs; Import Substitution; China In Africa; Killer Tomato Paste; Mira Mehta; Tomato Jos; Developing Countries and Economies; Social Entrepreneurship; Cross-Cultural and Cross-Border Issues; Government Legislation; Business History; Emerging Markets; Business and Government Relations; Agriculture and Agribusiness Industry; Nigeria
Reinert, Sophus A., and Risa Kavalercik. "Kickstarting Tomato Jos in Nigeria." Harvard Business School Case 718-027, February 2018. (Revised March 2018.)
- 16 May 2000
- Research & Ideas
Getting the Message: How the Internet is Changing Advertising
outfit walked across the screen carrying a sign that pitched a product. These almost literal translations of billboard and magazine ads did little more than set the previous forms in motion. Silk: Issues of privacy will come under increased scrutiny View Details
Keywords: by Susan Young
- 10 Oct 2007
- Research & Ideas
“Blank” Inside: Branding Ingredients
Harvard Business School professor John Quelch writes a blog on marketing issues, called Marketing Know: How, for Harvard Business Online. It is reprinted on HBS Working Knowledge.Why do we pay more for an orange with a Sunkist sticker?... View Details