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  • June 2014
  • Teaching Note

Lit Motors

By: Thomas Eisenmann
In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled... View Details
Keywords: Lean Startup; Prototyping; Electric Vehicle; Urban Vehicle; Customer Test; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California
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  • December 2012 (Revised November 2014)
  • Case

Lit Motors

By: Thomas R. Eisenmann and Alex Godden
In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled... View Details
Keywords: Lean Startup; Prototyping; Electric Vehicle; Urban Vehicle; Customer Tests; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California
Related
  • Web

Great American Business Leaders of the 20th Century - Leadership

1976–2001 Elmer A. Sperry Sperry Gyroscope Company, 1910–1929 Steven Spielberg Amblin Entertainment / DreamWorks, 1980–Present Philip Sporn American Electric Power Company, 1947–1961 John R. Stafford American Home Products, 1986–2001... View Details

    Elmer A. Sperry

    A prolific inventor, Sperry was instrumental in creating technological advances in navigation. He invented gyroscopic compasses and stabilizers that became fundamental components for both ships and airplanes. His inventions were adopted... View Details
    Keywords: Fabricated Goods
    • 01 Jun 2006
    • News

    HBS Professors Pearson, Thurston Remembered

    he was “a businessman who became a teacher,” spent nine years at General Electric and also worked at Corning Glass and Sperry Gyroscope before coming to HBS. An authority on manufacturing and planning, he served as unit head of Production... View Details