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- All HBS Web (21)
- Faculty Publications (2)
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- All HBS Web (21)
- Faculty Publications (2)
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- March–April 2016
- Article
Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing
By: Christopher Marquis, Michael W. Toffel and Yanhua Zhou
Under increased pressure to report environmental impacts, some firms selectively disclose relatively benign impacts, creating an impression of transparency while masking their true performance. We identify key company- and country-level factors that limit firms' use of... View Details
Keywords: Disclosure Strategy; Disclosure; Environmental Performance; Environmental Strategy; Environment; Symbolic; Reporting; Corporate Disclosure; Integrated Corporate Reporting; Corporate Social Responsibility and Impact
Marquis, Christopher, Michael W. Toffel, and Yanhua Zhou. "Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing." Organization Science 27, no. 2 (March–April 2016): 483–504. (Formerly titled "When Do Firms Greenwash? Corporate Visibility, Civil Society Scrutiny, and Environmental Disclosure.")
- 17 Jan 2024
- Research & Ideas
Are Companies Getting Away with 'Cheap Talk' on Climate Goals?
Companies regularly set ambitious climate goals, but these plans often end up like many people’s New Year’s resolutions: unmet aspirations that quietly fizzle out. While companies often gain positive media attention by trumpeting plans for reducing greenhouse gas... View Details
Keywords: by Tim Gray
- 22 Apr 2024
- Research & Ideas
When Does Impact Investing Make the Biggest Impact?
23 percent less economic output—$9,400 per capita—than those of mainstream companies. Impact-only investments may require more patience, with a roughly 25 percent longer time to reach success. “It's not simply greenwashing in the sense... View Details
Keywords: by Rachel Layne
- 24 May 2021
- Op-Ed
Can Fabric Waste Become Fashion’s Resource?
COVID-19 has broken fashion’s supply chain. As a result, an already wasteful industry has become more wasteful. Even before the pandemic, the global apparel industry was producing about 92 million tons of textile waste a year. That’s about one garbage truck’s worth of... View Details
- 09 Apr 2007
- Research & Ideas
Industry Self-Regulation: What’s Working (and What’s Not)?
accusations that it claimed to do something but then failed to deliver on it. This charge is called greenwashing when the claims are related to the environment, but similar charges are also being levied at firms that adopt codes of... View Details
Keywords: by Martha Lagace
- 03 Dec 2018
- Research & Ideas
How Companies Can Increase Market Rewards for Sustainability Efforts
flavijus For the first time, a link has been drawn between public sentiment about a company’s sustainability practices and how that company is valued in the market. The results are important both for investors searching for under-valued, socially responsible companies,... View Details
Keywords: by Rachel Layne
- 24 Dec 2013
- First Look
First Look: December 24
across sectors and reduced private-sector rents. Download working paper: http://ssrn.com/abstract=2365524 Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing By: Marquis, Christopher, and Michael W. Toffel... View Details
Keywords: Carmen Nobel
- 28 Jul 2015
- First Look
First Look: July 28, 2015
negative impact on innovation at targeted firms: firms substantially reduce their innovative activity after settling with NPEs (or losing to them in court). Download working paper: https://www.hbs.edu/faculty/Pages/item.aspx?num=47648 Scrutiny, Norms, and Selective... View Details
Keywords: Carmen Nobel
- 20 Jan 2015
- First Look
First Look: January 20
Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing By: Marquis, Christopher, and Michael W. Toffel Abstract—Under increased pressure to report environmental impacts, some firms selectively disclose relatively benign... View Details
Keywords: Sean Silverthorne
- 22 Apr 2014
- First Look
First Look: April 22
Greenwashing By: Marquis, Christopher, and Michael W. Toffel Abstract—Under increased pressure to report environmental impacts, some firms selectively disclose relatively benign impacts, creating an impression of transparency while... View Details
Keywords: Sean Silverthorne
- 15 Dec 2015
- First Look
December 15, 2015
Publisher's link: https://www.hbs.edu/faculty/Pages/item.aspx?num=50235 forthcoming Organization Science Scrutiny, Norms, and Selective Disclosure: A Global Study of Greenwashing By: Marquis, Christopher, Michael W. Toffel, and Yanhua Zhou... View Details
Keywords: Carmen Nobel