Show Results For
- All HBS Web
(979)
- People (2)
- News (237)
- Research (655)
- Events (3)
- Multimedia (3)
- Faculty Publications (147)
Show Results For
- All HBS Web
(979)
- People (2)
- News (237)
- Research (655)
- Events (3)
- Multimedia (3)
- Faculty Publications (147)
- Article
Recovering Investor Expectations from Demand for Index Funds
- 2021
- Working Paper
Recovering Investor Expectations from Demand for Index Funds
- Research Summary
Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations
Researchers debate the role of installed base, platform quality and consumer expectations in driving the success of platforms. We analyze these three factors in a dynamic model where a new entrant with superior quality competes with an incumbent platform, and... View Details
- 2024
- Working Paper
The Revised-Is-Quality Heuristic: Why Consumers Prefer Products Labeled as Revised
- 2021
- Article
Consumer Disclosure
- 04 Dec 2007
- Working Paper Summaries
Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations
- 2007
- Working Paper
Dynamics of Platform Competition: Exploring the Role of Installed Base, Platform Quality and Consumer Expectations
- 23 Jan 2020
- News
Digital Transformation’s Emerging Effect on Customer Expectations
- 20 Sep 2004
- Research & Ideas
How Consumers Value Global Brands
- May 25, 2016
- Comment
How Consumers and Businesses are Reshaping Public Health
- 2010
- Working Paper
Quality Provision, Expected Firm Altruism and Brand Extensions
- 01 Dec 2005
- News
Campaign Ends, Exceeds Expectations
- Research Summary
Consumer Decision Making and Behavioral Research
John Gourville’s research focuses on consumer behavior, especially in the areas of pricing and consumer decision making. In the area of pricing, for instance, he has looked at the role of time on how consumers interpret and react to product costs and prices.... View Details
- 04 Jun 2024
- Research & Ideas
Navigating Consumer Data Privacy in an AI World
- 2024
- Working Paper
How Inflation Expectations De-Anchor: The Role of Selective Memory Cues
- Research Summary
Relative Thinking and Consumer Choice
Fixed differences appear smaller when compared to large differences. Professor Schwartzstein has proposed a model of relative thinking, in which a person weighs a given change by less when he compares it to a larger range. Relative thinking implies that a person is... View Details
- 24 Feb 2020
- Working Paper Summaries
Recovering Investor Expectations from Demand for Index Funds
- 05 May 2008
- Research & Ideas
Connecting with Consumers Using Deep Metaphors
- March–April 2013
- Article
Expected Firm Altruism, Quality Provision, and Brand Extensions
- 01 Mar 2012
- News