Event Marketing - Publications - Faculty & Research

31 Mar 2015
News

Get More from Your Event Spending

01 Dec 2019
News

Regional Alumni Events Address Climate Change

Opportunity,” part of a global series of events organized by the HBS Business & Environment Initiative (BEI) and cosponsored by local HBS alumni clubs. The series launched in February 2018 in San Francisco, and has been presented... View Details

Keywords: Jen Myers

15 Dec 2010
News

Should sensitive events be used in ads?

16 Aug 2022
News

HBS Club of Japan Event Highlights HBS Fellowship

“Unlike when many of us who studied at HBS, today few Japanese corporations offer their employees scholarships to study at business schools,” says club member and event co-organizer Masako Egawa (MBA 1986). “The HBS Japan Fellowship Fund... View Details

Keywords: Margie Kelley

01 Dec 2008
News

Business at the Summit

HBS Centennial Event Confronts Present and Future Challenges Rising to the challenge: Harvard President Drew Gilpin Faust and Dean Jay Light shared a vision of closer collaboration between HBS and Harvard on 21st-century issues. Faust... View Details

Keywords: leadership; alumni events; Centennial; Business Schools & Computer & Management Training; Educational Services; Finance; Management

01 Sep 2023
News

Hands-on Learning About Global Markets

A certificate of appreciation was presented to Ellie Care representatives Francisco Garcia Zavaleta (COO) and Gervasio Videla Dorna (cofounder and CEO), at left, and to Patricio Alba (cofounder and CIO), far right, by HBS students Maxwell Nii Laryea, third from left,... View Details

Keywords: Jennifer Gillespie

27 Mar 2014
News

From Marx to Marketing

VLACHOUTSICOS Photo courtesy of Charalambos Vlachoutsicos The year 2014 marks the 25th anniversary of the fall of the Berlin Wall, the seismic event that symbolized the collapse of the Soviet empire and the end of communist rule in Russia... View Details

01 Apr 2002
News

Emerging Research on Emerging Markets

asserted at the third annual HBS Workshop on Emerging Markets, held on campus last December. The two-day workshop, which attracted an impressive group of scholars from as far away as Sweden and as nearby as MIT, provided a forum to discuss how to support the efficient... View Details

Keywords: Yasheng Huang; Publishing Industries (except Internet); Information

17 Aug 2022
News

To Serve and Protect the Markets

Every day, in her role as the director of the Atlanta Regional Office of the Securities and Exchange Commission (SEC), Nekia Hackworth Jones (MBA 2003) stands in the breach between the $100 trillion in securities traded on U.S. equity View Details

Keywords: Margie Kelley

29 Jul 2013
News

Opening New Markets for Black South African Winemakers

Selena Cuffe On a trip to South Africa in 2005, Selena Cuffe (MBA 2003) happened across an advertisement promoting the first Soweto Wine Festival. Cuffe, the director of an exchange-student nonprofit, didn't know a lot about wine. Yet the View Details

Keywords: wine; wine making; wine importing; Food Manufacturing; Manufacturing; Food and Beverage Stores; Retail Trade

01 Dec 2000
News

Opening Doors: Inside the World of Museum Management

be quite so literal, museums across the country are working hard to shed their stodgy images and appeal to a broader spectrum of visitors with blockbuster exhibitions, well-stocked gift shops, remodeled cafés, and, in some cases, even singles happy hours. Extensive... View Details

Keywords: Susan Young; museums; marketing; management; nonprofits; education; facilities; Internet; Museums, Historical Sites, and Similar Institutions; Arts, Entertainment; Advertising, Public Relations, and Related Services; Professional Services

01 Mar 2023
News

3-Minute Briefing: Qiao Ma (MBA 2010)

life): “Observation, not prediction.” As a predictor, you have a view and look for evidence to support it. As an observer, I try to forget what I believed yesterday and look at today’s events with a fresh set of eyes. The Asian View Details

Keywords: Julia Hanna; stock market; investment; finance; Australia; China; Asia; strategy; Securities, Commodities, and Other Financial Investments; Finance

25 Aug 2022
News

Action Plan: Fired Up

recognize the power of food and entertaining as a cultural trend.” Listen and learn. “The pandemic paused our live outreach events and created uncertainty about how we’d stay connected and relevant to consumers. Then a customer posted a... View Details

Keywords: Deborah Blagg; company culture; barbecue; entertaining; food; marketing; brand