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- May 2020
- Case
Big Boom Beverages: Fight or Flight?
By: Stephen A. Greyser and William Ellet
Four college friends market a beverage that combines ingredients like those in a drink they consumed in college bars. It includes a caffeinated energy drink, malt liquor, and a soft drink flavoring. They launch the business, Big Boom Beverages (BBB), with their own... View Details
Keywords: Alcoholic Beverages; Energy Drinks; Regulation; Entrepreneurship; Ethics; Marketing Communications; Corporate Social Responsibility and Impact; Reputation; Communication Strategy; Decision Making
Greyser, Stephen A., and William Ellet. "Big Boom Beverages: Fight or Flight?" Harvard Business School Brief Case 920-557, May 2020.
- 13 Apr 2023
- Blog Post
Grolsch Brewing Company: Drink Sustainably
In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new... View Details
- May 2020
- Teaching Note
Big Boom Beverages: Fight or Flight? (Brief Case)
By: Stephen A. Greyser and William Ellet
Teaching Note for HBS Brief Case No. 920-557. The case addresses analysis and decisions related to the entrepreneurial life of a distinctive energy beverage, including its niche market launch, early problems, reformulation, social media impact, market success, and... View Details
- 16 Mar 2023
- Blog Post
HySynergy and Crossbridge Energy
In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new... View Details
- Web
Energy & Environment Club’s Icelandic Adventure! - Blog - Business & Environment
Blog Blog Filter Results Arrow Down Arrow Up Read posts from Author Alumni Author HBS Faculty Author HBS Staff Author Staff Author Students Topics Topics Accelerating Climate Solutions Conference 2023 Alumni Alumni Programs Alumni in Climate Networking Series Business... View Details
- March 2014 (Revised March 2018)
- Case
Red Bull (A)
By: Eric Van den Steen and Carin-Isabel Knoop
Despite facing giants like Coke, Pepsi, and Budweiser—with obvious potential sources of competitive advantage—Red Bull had established itself as the U.S. market leader in energy drinks. By 2008, however, Red Bull's dominance was challenged as Monster drinks surpassed... View Details
Keywords: Judo Strategy; Judo Economics; Sustainable Competitive Advantage; Imitation; Strategy; Competitive Strategy; Competitive Advantage; Market Entry and Exit; Food and Beverage Industry; United States
Van den Steen, Eric, and Carin-Isabel Knoop. "Red Bull (A)." Harvard Business School Case 714-401, March 2014. (Revised March 2018.)
- May 2006 (Revised April 2009)
- Case
Cola Wars Continue: Coke and Pepsi in 2006
By: David B. Yoffie and Michael Slind
Examines the industry structure and competitive strategy of Coca-Cola and Pepsi over 100 years of rivalry. New challenges in 2006 include boosting flagging carbonated soft drink (CSD) sales and finding new revenue streams. Both firms also began to modify their... View Details
Keywords: History; Competitive Strategy; Industry Structures; Growth and Development Strategy; Food and Beverage Industry; United States
Yoffie, David B., and Michael Slind. "Cola Wars Continue: Coke and Pepsi in 2006." Harvard Business School Case 706-447, May 2006. (Revised April 2009.)
- November 2024
- Case
Demond Martin and WellWithAll
By: Hise Gibson, Archie L. Jones and Ai-Ling Jamila Malone
This case study chronicles the transformative entrepreneurial path of Demond Martin, co-founder and CEO of WellWithAll, a health and wellness startup. Motivated by a pivotal life experience and deep concern for racial health inequities, Martin transitions from a... View Details
Keywords: Customers; Diversity; Ethnicity; Race; Health; Recruitment; Leadership Style; Management Style; Brands and Branding; Marketing Strategy; Product Launch; Product Positioning; Organizational Culture; Mission and Purpose; Relationships; Trust; Business Strategy; Competitive Strategy; Competitive Advantage; Investment; Business Startups; Transition; Entrepreneurship; Equality and Inequality; Consumer Products Industry; Retail Industry; Health Industry; United States; Chicago; Boston; Atlanta; North Carolina; District of Columbia
Gibson, Hise, Archie L. Jones, and Ai-Ling Jamila Malone. "Demond Martin and WellWithAll." Harvard Business School Case 625-041, November 2024.
- June 2003
- Case
Judo in Action
Contains four short stories about small firms challenging large firms. Illustrates some of the ideas that have been termed "judo strategy." In each case, one can argue that the small firm attempts to use the large firm's size and incumbency to constrain the large firm... View Details
Corts, Kenneth S., and Deborah Freier. "Judo in Action." Harvard Business School Case 703-454, June 2003.
- 28 Apr 2009
- First Look
First Look: April 28, 2009
"stakeholder" view of corporate governance. Purchase this case: http://hbsp.harvard.edu/b01/en/common/item_detail.jhtml?id=209090 Buildings and Energy Harvard Business School Case 708-024 Presents data on opportunities to... View Details
Keywords: Martha Lagace
- Web
Mid-US - Global
Company, retail giants like Target and Thrive Markets, and health equity partners such as Advocate Health and the University of North Carolina at Charlotte. While tackling the challenges in the crowded supplements and energy View Details
- 07 Mar 2023
- Blog Post
Deconstructing LEGO’s Decarbonization
In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new... View Details
- 30 Mar 2023
- Blog Post
Amager Bakke: A Look into the Future of Waste Incineration
In January 2023, Professors Willy Shih and Mike Toffel led more than 40 HBS MBA students on site visits to witness the energy transition and innovative sustainable production activities throughout Denmark and the Netherlands, in their new... View Details
- Profile
Tara Basu Trivedi
only gets messier), so I figured there wouldn’t be a better time than now. Coming to HBS is like Drinking from a firehose. We joke at HBS that each day is filled with so many experiences that a day feels like a week. For example, within a... View Details
- 26 Jun 2020
- Research & Ideas
Why Japanese Businesses Are So Good at Surviving Crises
action.” Yakult delivers water and instant noodles to survivors They are called the “Yakult Ladies,” a team that delivers probiotic drinks manufactured by Yakult to customers’ homes. Shortly after the earthquake and tsunami destroyed... View Details
Keywords: by Dina Gerdeman
- 01 Mar 2024
- News
In Harmony
a great rapport with officials in the Korean government and at the same time was able to harness the full energies of Salomon to make sure the deal did not go wrong.” In August 2001, Korea would repay the IMF in full. “I had never felt... View Details
William A. Sahlman
William Sahlman is a Baker Foundation Professor of Business Administration at Harvard Business School.
Mr. Sahlman received an A.B. degree in Economics from Princeton University (1972), an M.B.A. from Harvard University (1975), and a Ph.D. in Business... View Details
Keywords: energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy; energy
- 20 Jan 2023
- News
Free Spirits
available in Qatar’s World Cup stadiums. Whitworth asserts that all the new energy in the segment is great for the industry and creates novel opportunities to bring consumers in—even sometimes under his own roof. “My wife might View Details
- 10 Oct 2023
- Blog Post
Policy Drivers for Environmental Justice: What Businesses Need to Know
along lines of race, class, and geography.”[2] Policy Summary The Inflation Reduction Act of 2022Contains about $40 billion in benefits for environmental justice.[3] Three main areas of effect (identified by Senate Democrats) [4]Reduce legacy pollution; access to clean... View Details