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  • All HBS Web  (639)
    • News  (157)
    • Research  (340)
    • Events  (5)
    • Multimedia  (5)
  • Faculty Publications  (142)

Show Results For

  • All HBS Web  (639)
    • News  (157)
    • Research  (340)
    • Events  (5)
    • Multimedia  (5)
  • Faculty Publications  (142)
Page 1 of 639 Results →
  • 4 Jul 2014 - 7 Jul 2014
  • Talk

I'm Just Passionate!: Attributing Emotional Displays to Passion versus Emotionality

By: Elizabeth Baily Wolf and Alison Wood Brooks
People often express emotions at work that violate workplace display rules. In particular, expressing self-focused sadness is often viewed as inappropriate. Across three experimental studies, we find that the attributions that people make for their inappropriate... View Details
Keywords: Passion; Emotion; Display Rules; Emotions
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Wolf, Elizabeth Baily, and Alison Wood Brooks. "I'm Just Passionate! Attributing Emotional Displays to Passion versus Emotionality." International Association for Conflict Management Annual Conference, Leiden, The Netherlands, July 4–7, 2014.
  • April 1997
  • Case

Display Technologies, Inc.

By: Jonathan West, H. Kent Bowen and Ryota Matsui
Display Technologies, Inc. (DTI) is a new joint venture between Toshiba and IBM Japan that is manufacturing the most advanced form of flat panel displays. With success in achieving significant production volumes, DTI has been asked to double its output as quickly as... View Details
Keywords: Joint Ventures; Decision Choices and Conditions; Technological Innovation; Growth and Development Strategy; Product Development; Production; Performance Expectations; Electronics Industry
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West, Jonathan, H. Kent Bowen, and Ryota Matsui. "Display Technologies, Inc." Harvard Business School Case 697-117, April 1997.
  • November 2010 (Revised December 2010)
  • Case

LG Display

By: Dennis Campbell and Rui Lu
Keywords: Manufacturing Industry
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Campbell, Dennis, and Rui Lu. "LG Display." Harvard Business School Case 111-072, November 2010. (Revised December 2010.)
  • July 1998 (Revised January 2009)
  • Case

Display Technologies, Inc. (Abridged)

By: H. Kent Bowen and Jonathan West
Display Technologies, Inc. (DTI) is a new joint venture between Toshiba and IBM Japan that is manufacturing the most advanced form of flat panel displays. With success in achieving significant production volumes, DTI has been asked to double its output as quickly as... View Details
Keywords: Joint Ventures; Decision Choices and Conditions; Leadership Style; Production; Outcome or Result; Performance Capacity; Strategy; Hardware; Electronics Industry; Manufacturing Industry; Japan
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Bowen, H. Kent, and Jonathan West. "Display Technologies, Inc. (Abridged)." Harvard Business School Case 699-006, July 1998. (Revised January 2009.)
  • 03 Jul 2009
  • News

Chinese Fireworks Display

  • 15 Apr 2013
  • News

Solving the Search vs. Display Advertising Quandary

  • February 2021
  • Teaching Plan

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang and Amy Klopfenstein
This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Judgments; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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Bussgang, Jeffrey J., and Amy Klopfenstein. "Soofa: Displaying the Right Path?" Harvard Business School Teaching Plan 821-055, February 2021.
  • 15 Apr 2013
  • Research & Ideas

Solving the Search vs. Display Advertising Quandary

On the other hand, display ads—such as banner ads on websites—are much more visible but are less likely to translate into direct clicks. By raising brand awareness, however, display ads may contribute to a... View Details
Keywords: by Michael Blanding; Advertising
  • November 1994 (Revised April 1995)
  • Case

Flat Panel Display Initiative, The

By: George C. Lodge and Sharon Novak
Keywords: Technological Innovation
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Lodge, George C., and Sharon Novak. "Flat Panel Display Initiative, The ." Harvard Business School Case 795-052, November 1994. (Revised April 1995.)
  • 26 Dec 2012
  • News

Dishonesty Was on Display Everywhere

  • 10 Sep 2009
  • News

Losing Out on Flexible Displays

  • June 2010
  • Article

The Pathologies of Online Display Advertising Marketplaces

By: Benjamin Edelman
Display advertising marketplaces place "banner" ads on all manner of popular sites. While these services are widely used, they suffer significant challenges, including weak user response and low accountability for both advertisers and web site publishers. I survey a... View Details
Keywords: Misleading and Fraudulent Advertising; Online Advertising; Cost; Corporate Accountability; Information Publishing; Consumer Behavior; Relationships; Web Sites
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Edelman, Benjamin. "The Pathologies of Online Display Advertising Marketplaces." Art. 2. ACM SIGecom Exchanges (June 2010).
  • May 2020 (Revised December 2022)
  • Case

Soofa: Displaying the Right Path?

By: Jeffrey J. Bussgang, Amy Klopfenstein and Amram Migdal
In November 2019, Sandra Richter, co-founder and CEO of Soofa, a network of advertising-supported digital bulletin boards, must decide between two different fundraising and expansion plans for her company. One plan entails raising $15 million in a Series A round and... View Details
Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Network Effects; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Partners and Partnerships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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Bussgang, Jeffrey J., Amy Klopfenstein, and Amram Migdal. "Soofa: Displaying the Right Path?" Harvard Business School Case 820-098, May 2020. (Revised December 2022.)
  • August 1978
  • Article

The Application of Information Display Research

By: J. Quelch
Citation
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Quelch, J. "The Application of Information Display Research." Marketing Science Institute, Report (August 1978). (Technical Report.)
  • September 2016
  • Article

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Pavel Kireyev, Koen Pauwels and Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spending by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard... View Details
Keywords: Internet and the Web; Digital Marketing
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Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." International Journal of Research in Marketing 33, no. 3 (September 2016): 475–490.
  • 14 Dec 2024
  • News

Dispute Over OLED Displays Highlights China Dependency

  • Article

Visual Attention to Powerful Postures: People Avert Their Gaze from Nonverbal Dominance Displays

By: Elise Holland, Elizabeth Baily Wolf, Christine Looser and Amy Cuddy
This paper investigates whether humans avert their gaze from individuals engaging in nonverbal displays of dominance. Although past studies demonstrate that both humans and nonhuman primates direct more visual attention to high-status others than low-status others,... View Details
Keywords: Nonverbal Behavior; Eye-tracking; Dominance; Nonverbal Communication; Interpersonal Communication; Power and Influence
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Holland, Elise, Elizabeth Baily Wolf, Christine Looser, and Amy Cuddy. "Visual Attention to Powerful Postures: People Avert Their Gaze from Nonverbal Dominance Displays." Journal of Experimental Social Psychology 68 (January 2017): 60–67.
  • October 2010
  • Article

Power Posing: Brief Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance

By: Dana R. Carney, Amy J.C. Cuddy and Andy J. Yap
Humans and other animals express power through open, expansive postures and powerlessness through closed, constrictive postures. But can these postures actually cause power? As predicted, results revealed that posing in high-power (vs. low-power) nonverbal displays... View Details
Keywords: Risk and Uncertainty; Nonverbal Communication; Behavior; Decision Choices and Conditions; Gender; Power and Influence
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Carney, Dana R., Amy J.C. Cuddy, and Andy J. Yap. "Power Posing: Brief Nonverbal Displays Affect Neuroendocrine Levels and Risk Tolerance." Psychological Science 21, no. 10 (October 2010): 1363–1368.
  • 2013
  • Working Paper

Do Display Ads Influence Search?: Attribution and Dynamics in Online Advertising

By: Sunil Gupta
As firms increasingly rely on online media to acquire consumers, marketing managers feel comfortable justifying higher online marketing spend by referring to online metrics such as click-through rate (CTR) and cost per acquisition (CPA). However, these standard online... View Details
Keywords: Internet and the Web; Digital Marketing
Citation
Related
Kireyev, Pavel, Koen Pauwels, and Sunil Gupta. "Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising." Harvard Business School Working Paper, No. 13-070, February 2013.
  • 28 Feb 2013
  • Working Paper Summaries

Do Display Ads Influence Search? Attribution and Dynamics in Online Advertising

Keywords: by Pavel Kireyev, Koen Pauwels & Sunil Gupta; Advertising
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