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  • November 2012
  • Case

Bonnier: Digitalizing the Media Business

By: Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen
The case follows leading Scandinavian media company Bonnier as it establishes a designated R&D division for the first time. The case, in particular, focuses on its first flagship project, called Mag+, in which it creates a digital platform for publishing digital... View Details
Keywords: Media And Publishing; Media; Media and Broadcasting Industry; Media and Broadcasting Industry
Related
  • May 2022
  • Case

The NFL’s $110-Billion Media Rights Deals

By: Anita Elberse and Elizabeth Warner
On March 18, 2021, Brian Rolapp, chief media and business officer at the National Football League (NFL) presented the results of a months-long effort to renegotiate rights deals with the NFL’s current partners in television—the media conglomerates behind the networks... View Details
Keywords: Sports; Entertainment; Media; Marketing; Strategy; General Management; Negotiation; Partners and Partnerships; Competition; Media and Broadcasting Industry; Media and Broadcasting Industry
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  • November 2012 (Revised February 2013)
  • Teaching Note

Bonnier: Digitalizing the Media Business (TN)

By: Lynda Applegate, Daniel Nylen, Jonny Holmstrom and Kalle Lyytinen
Keywords: Media And Publishing; Media; Publishing Industry
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  • June 2014
  • Supplement

Ad Classification at Right Media — slide supplement (widescreen)

By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
Keywords: Media; Online Advertising; Market Participation; Negotiation Tactics; Communication; Marketing Communications; Digital Marketing; Standards
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  • October 2010 (Revised November 2010)
  • Case

The NFL's Digital Media Strategy

By: Anita Elberse, C. Kelsey Calhoun and Daven Johnson
In late 2009, Brian Rolapp, senior vice president of media strategy and digital media for the NFL, was faced with the challenge of determining the league's strategic approach to the wireless market—and presenting his views to NFL team owners. What was the league's best... View Details
Keywords: Business Model; Marketing Channels; Marketing Strategy; Media; Distribution Channels; Mobile and Wireless Technology; Sports Industry
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  • December 2008 (Revised June 2009)
  • Case

Ad Classification at Right Media

By: Benjamin Edelman
Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
Keywords: Digital Marketing; Governing Rules, Regulations, and Reforms; Policy; Market Participation; Standards; Internet and the Web
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  • April 2020
  • Article

Digital Emotion Contagion

By: Amit Goldenberg and James J. Gross
People spend considerable time on digital media, and during this time they are often exposed to others’ emotion expressions. This exposure can lead their own emotion expressions to become more like others’ emotion expressions, a process we refer to as digital emotion... View Details
Keywords: Emotion; Emotion Contagion; Digital Media; Emotions; Media; Internet and the Web; Measurement and Metrics; Social Media
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  • January 2008 (Revised March 2008)
  • Case

Glass Egg Digital Media

Glass Egg is an outsource games development firm in Vietnam. They are able to offer brand-name publishers-Microsoft EA, Atari-significant cost savings in the development of art assets for their video games. However, the firm's management find themselves at a point at... View Details
Keywords: Games, Gaming, and Gambling; Growth and Development Strategy; Marketing Strategy; Demand and Consumers; Product Development; Organizational Structure; Entertainment and Recreation Industry
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    Best-selling and New Cases by Ben Esty

    Best-Selling (MOST POPULAR) Cases:  

      1) Eaton: Portfolio Transformation & Cost of... View Details

    • February 2010 (Revised August 2010)
    • Case

    Digital Media Group: The Shanghai Bid

    By: G. Felda Hardymon and Ann Leamon
    In December 2008, Thomas G. Tsao, acting CEO of Digital Media Group (DMG), a venture-backed provider of technology and media used primarily in subways, must decide how to structure the company's bid for the advertising concession in Shanghai's 13 existing and planned... View Details
    Keywords: Advertising; Entrepreneurship; Venture Capital; Corporate Accountability; Business or Company Management; Bids and Bidding; Business and Stakeholder Relations; Competitive Strategy; Advertising Industry; Technology Industry; Shanghai
    Related
    • Video

    Digital Media Startup Roundtable

    • December 2010
    • Supplement

    Ad Classification at Right Media — slide supplement

    By: Benjamin Edelman
    Right Media considers systems and policies to make sure that ads are only shown on web sites where they are appropriate, and vice versa. Setting standards is particularly challenging given the large and growing marketplace, the numerous participants, their diverse... View Details
    Keywords: Media; Digital Marketing; Market Participation; Negotiation Tactics; Marketing Communications; Communication; Media and Broadcasting Industry; Media and Broadcasting Industry
    Related
    • February 2009 (Revised June 2014)
    • Teaching Note

    Ad Classification at Right Media

    By: Benjamin Edelman
    Teaching Note for [909032]. View Details
    Keywords: Advertising; Technology; Advertising Industry
    Related
    • November 2010 (Revised March 2011)
    • Teaching Note

    The NFL's Digital Media Strategy

    By: Anita Elberse
    Teaching Note for 511055. View Details
    Related
    • November 2018
    • Case

    The National Hockey League

    By: Robert F. Higgins, John Masko and James Weber
    In 2015, National Hockey League (NHL) commissioner Gary Bettman was weighing two major decisions: whether to expand the league to a new city, and whether to conclude a digital media rights deal with Major League Baseball Advanced Media (MLBAM). Expansion required a... View Details
    Keywords: NHL Expansion; Digital Media Rights; Sports; Expansion; Media; Decisions; Sports Industry; Canada
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    • Research Summary

    Branding in Digital and Social Media

    By: Jill J. Avery
    This very contemporary line of research explores the rapidly changing digital world, and investigates how emerging technologies are creating a new consumer culture in which consumers expect to be partners in the co-creation of brands.  The work explores the branding... View Details
    • September 2012
    • Case

    Ringier - Building a Digital-Age Media Company

    By: Felix Oberholzer-Gee
    Overview of the strategic re-orientation and diversification of Ringier, a Swiss based media company, as they confront the challenges of staying competitive and profitable in the new and increasingly digital media landscape. View Details
    Keywords: Media And Publishing; Publishing; Media; Organizational Structure; Strategy; Diversification; Media and Broadcasting Industry; Media and Broadcasting Industry; Switzerland
    Related
    • June 2020 (Revised July 2023)
    • Case

    Time Out: The Evolution from Media to Markets

    By: Kate Barasz and Eva Ascarza
    In February 2020, Time Out’s chief executive officer Julio Bruno is evaluating the strategic direction of the company. Over the span of five decades, Time Out — the global media and entertainment brand — had gone from a self-published counterculture publication in... View Details
    Keywords: Branding; Media Businesses; Hospitality; Hospitality Industry; Digital; Brands and Branding; Media; Marketing; Marketing Strategy; Organizational Change and Adaptation; Strategy; Media and Broadcasting Industry; Media and Broadcasting Industry; United Kingdom; United States
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    • August 2022
    • Background Note

    Retail Media Networks

    By: Eva Ascarza, Ayelet Israeli and Celine Chammas
    In 2022, retail media was one of the fastest growing segments in digital advertising. A retail media network (RMN) allows a retailer to use its assets for advertising. Retailers set up an advertising business by allowing marketers to buy advertising space across their... View Details
    Keywords: Advertisers; Advertising Media; Media And Broadcasting Industry; Retail; Retail Analytics; Retail Promotion; Retailing; Ecommerce; E-Commerce Strategy; E-commerce; Marketing Communication; Targeting; Targeted Advertising; Targeted Marketing; Advertising; Marketing; Marketing Communications; Marketing Strategy; Brands and Branding; Media; Marketing Channels; Retail Industry; Consumer Products Industry; Advertising Industry; United States
    Related
    • March 2010
    • Class Lecture

    New Media and Digital Marketing (FSS)

    By: Sunil Gupta
    Keywords: Media; Marketing; Technology; Media and Broadcasting Industry
    Related