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  • September 2025
  • Article

Using Satellites and Phones to Evaluate and Promote Agricultural Technology Adoption: Evidence from Smallholder Farms in India

By: Shawn Cole, Tomoko Harigaya, Grady Killeen and Aparna Krishna
This paper evaluates a low-cost, customized soil nutrient management advisory service in India. As a methodological contribution, we examine whether and in which settings satellite measurements may be effective at estimating both agricultural yields and treatment... View Details
Keywords: Measurement and Metrics; Mathematical Methods; Analytics and Data Science; Agriculture and Agribusiness Industry; India
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  • July–August 2025
  • Article

How the Busiest People Find Joy

By: Leslie A. Perlow, Sari Mentser and Salvatore J. Affinito
Joy, along with achievement and meaningfulness, is one of the three keys to a satisfying life. Yet it’s the missing piece for many ambitious individuals, the authors found after examining data on how nearly 2,000 professionals spend their days. Jam-packed schedules are... View Details
Keywords: Well-being; Satisfaction; Work-Life Balance; Happiness
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  • July 2025
  • Background Note

Ecosystem Disruption: A Multi-Stakeholder View of Disruptive Innovations

By: E. Ofek, Michael Haenlein, Eitan Muller and Roman Welden
The purpose of this note is to offer a more expansive view of how innovations disrupt markets than has been portrayed thus far in the extant literature by taking an ecosystem perspective. This broader outlook allows examining not only the product strategies of the... View Details
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  • July 2025
  • Case

AeroVironment: The MacCready Works Dilemma

By: Willy Shih and Sophie Zimmerman
Scott Newbern, the head of the MacCready Works at AeroVironment (AV) faced a dilemma. The new Strix next-generation drone had just completed a very successful test. AV had launched MacCready Works to focus on transformational innovations that served new markets and new... View Details
Keywords: Organizational Dynamics; Innovation; Innovation Adoption; Organization Alignment; Organization Design; Organization Boundaries; Disruptive Innovation; Disruptive Innovations; Disruptive Technologies; Aerospace Industry; United States
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  • Article

Using Gen AI for Early-Stage Market Research

By: James Brand, Ayelet Israeli and Donald Ngwe
Generative AI, particularly large language models (LLMs), offers a promising new tool for early-stage market research by simulating customer responses to product concepts. This can allow companies to draw conclusions similar to those they’d obtain by surveying... View Details
Keywords: Large Language Models; Large Language Model; Generative Ai; Artificial Intelligence; Market Research; Research; Marketing; AI and Machine Learning; Analytics and Data Science; Analysis; Customers; Consumer Behavior; Technology Industry; Information Technology Industry
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  • 2025
  • Working Paper

In Privacy We Trust: The Effect of Privacy Regulations on Data Sharing Behavior

By: Ozge Demirci, Ayelet Israeli and Eva Ascarza
This paper studies the impact of privacy policies on consumer data-sharing behavior, focusing on policy changes in California and Virginia that took effect in 2023. Using data from a leading customer engagement app in the United States, where users upload shopping... View Details
Keywords: Privacy; Privacy Regulation; Data Sharing; Digital Platforms; Policy; Surveys; Behavior; Public Opinion; California; Virginia
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  • July 2025
  • Exercise

Travelogo: Customer Segmentation Instructions

By: Eva Ascarza
Keywords: Algorithmic Decision Making; Marketing; Simulation; Marketing Strategy; Customer Focus and Relationships
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  • July 2025
  • Article

Extraverts Reap Greater Social Rewards from Passion Because They Express Passion More Frequently and More Diversely

By: Kai Krautter, Anabel Büchner and Jon M. Jachimowicz
Passion is stereotypically expressed through animated facial expressions, energetic body movements, varied tone, and pitch—and met with interpersonal benefits. However, these capture only a subset of passion expressions that are more common for extraverts. Indeed, in... View Details
Keywords: Passion; Personality; Extraversion; Scale Development; Perception; Personal Characteristics
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  • July 2025
  • Article

On the Economic Origins of Concerns Over Women’s Chastity

By: Anke Becker
This paper studies the origins and function of customs and norms that intend to keep women from being promiscuous. Using large-scale survey data from more than 100 countries, I test the anthropological theory that a particular form of preindustrial... View Details
Keywords: Infibulation; Female Sexuality; Paternity Uncertainty; Concern About Women's Chastity; Pastoralism; Economic Anthropology; History; Gender; Social Issues; Culture
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  • June 2025
  • Case

Parque del Sendero: Repositioning in the Death Care Industry in Chile

By: Jill Avery, Andres Cuneo and Marco Bertini
Facing changing consumer behavior and shifting industry conditions, Parque del Sendero, one of largest networks of cemeteries in Chile, considers repositioning its products to appeal to a broader swath of Chilean customers to fuel growth and a more profitable business... View Details
Keywords: Consumer Behavior; Positioning; Branding; Marketing; Brands and Branding; Marketing Strategy; Service Industry; Real Estate Industry; Chile
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  • June 2025
  • Case

Redefining the Edge: Jahez’s Strategic Pivot in Saudi Arabia’s Food Delivery Battle

By: Krishna G. Palepu and Ahmed Dahawy
Jahez made its mark in Saudi Arabia’s food delivery market by serving customers willing to pay more for reliable, high-quality service—a segment largely overlooked by other platforms. As the company grew, it expanded into the mass market and developed a network of... View Details
Keywords: Acquisition; Business Conglomerates; Corporate Entrepreneurship; Innovation Strategy; Digital Platforms; Logistics; Business Strategy; Competition; Competitive Strategy; Competitive Advantage; Expansion; Food and Beverage Industry; Saudi Arabia
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  • June 2025
  • Supplement

Teleko: Managing Customer Retention

By: Eva Ascarza
Supplement to the A Case, No. 523-005. This interactive tool is designed to enhance engagement with the Managing Customer Retention at Teleko case by allowing the student to explore and analyze key data from the experiment run in July (“July data”). Through this... View Details
Keywords: Algorithmic Decision Making; Marketing; Simulation; Marketing Strategy; Customer Focus and Relationships
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  • June 2025
  • Case

The Value of Art on Campus as a Vision for Educating Leaders Who Make a Difference

By: James Riley, Alexis Lefort and Helen Yap
This case explores the debate surrounding the installation of a large contemporary sculpture, Inés by Jaume Plensa, at Harvard Business School under the leadership of Dean Nitin Nohria. Set in 2016, the case examines the role of physical campus design and public art in... View Details
Keywords: Leadership; Mission and Purpose; Organizational Culture; United States
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  • June 2025
  • Simulation

Travelogo: Customer Segmentation

By: Eva Ascarza and Noah Ahmadi
This interactive tool is designed to enhance engagement with the Travelogo: Understanding Customer Journeys case by allowing the student to explore the company's data. Through this tool, the student can examine the variables used for segmentation, analyze the resulting... View Details
Keywords: Algorithmic Decision Making; Simulation; Marketing Strategy; Customer Focus and Relationships; Analytics and Data Science; Segmentation
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  • June 2025
  • Case

Zerodha

By: Das Narayandas and Kairavi Dey
Zerodha Broking Pvt. Ltd. (Zerodha) was among India's largest online broking platforms. Nithin and Nikhil Kamath started Zerodha to empower retail investors and remove the hurdles to investing in stocks. The company pioneered tech-first discount broking, charging... View Details
Keywords: Financial Services Industry
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  • May 2025
  • Article

Punitive but Discerning: Reputation Can Fuel Ambiguously-Deserved Punishment, but Does Not Erode Sensitivity to Nuance

By: Jillian J. Jordan and Nour S. Kteily
The desire to appear virtuous can motivate people to punish wrongdoers, a desirable outcome when punishment is clearly deserved. Yet claims that “virtue signaling” is fueling a culture of outrage suggest that reputation concerns may inspire even potentially unmerited... View Details
Keywords: Outrage; Signaling; Ideology; Moralistic Punishment; Reputation; Moral Sensibility
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  • Summer 2025
  • Article

Does Marriage Have a Future?

By: Debora L. Spar and Aryanna Garber
The article explores how technology is reshaping the institution of marriage, highlighting significant changes in societal norms and personal relationships. It discusses the decline in marriage rates in industrialized nations, particularly Japan and the United States,... View Details
Keywords: Family and Family Relationships; Technology Adoption; Society; Transformation; Emotions
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  • June 2025
  • Teaching Note

The Miccosukee Tribe and the Battle to Save the Everglades (B): The Art of Coalition Building

By: Rosabeth Moss Kanter and Jacob A. Small
Teaching Note for HBS Case No. 325-132. Curtis Osceola, Chief of Staff to the Chairman of the Miccosukee Tribe of Indians of Florida, exercised leadership to mobilize allies, deal with opposition, and forge internal and external multi-sector coalitions to help preserve... View Details
Keywords: Communication Strategy; Environmental Sustainability; Leadership; Projects; Alliances; Natural Environment; Power and Influence; Florida; Everglades National Park
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  • June 2025
  • Case

TagHive: Edtech Pricing and Distributor Decisions

By: Isamar Troncoso, Frank V. Cespedes and Stacy Straaberg
Education technology (edtech) company TagHive, founded in 2017, used a direct sales team and third-party distributors to sell its Class Saathi hardware and software solution to 300 clients, mainly primary and secondary schools in India. The product aimed to improve... View Details
Keywords: Business Model; Marketing Channels; Marketing Strategy; Product Marketing; Social Marketing; Information Infrastructure; Information Technology; Internet and the Web; Mobile and Wireless Technology; Technology Adoption; Education; Teaching; Price; Customer Relationship Management; Customer Satisfaction; Growth and Development; Technological Innovation; Education Industry; Technology Industry; India; South Korea
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  • June 2025
  • Supplement

The Miccosukee Tribe and the Battle to Save the Everglades (B): The Art of Coalition Building

By: Rosabeth Moss Kanter and Jacob A. Small
Supplement to the (A) case, 324-002 Curtis Osceola, Chief of Staff to the Chairman of the Miccosukee Tribe of Indians of Florida, exercised leadership to mobilize allies, deal with opposition, and forge internal and external multi-sector coalitions to help preserve the... View Details
Keywords: Communication Strategy; Environmental Sustainability; Leadership; Projects; Alliances; Natural Environment; Power and Influence; Florida; Everglades National Park
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