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Show Results For
- All HBS Web
(6,762)
- People (20)
- News (1,170)
- Research (4,385)
- Events (41)
- Multimedia (74)
- Faculty Publications (3,186)
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- 13 Jan 2015
- News
Start-Ups Are Helping Consumers Make Better Health Care Purchases
- 11 Oct 2006
- News
Consumers and Competition
- 10 Jun 2022
- News
Consumer Responses to Corporate Bankruptcy
- 26 Feb 2011
- News
Consumers Hold On to Products Longer
- 24 Apr 2014
- News
Creating connections among consumers
Using the power of crowdsourcing, Angie Hicks (MBA 2000) turned neighborly advice about good service providers into a national consumer network that has transformed the world of online reviews and ratings. In 1995, Hicks cofounded Angie’s... View Details
- 25 Oct 2020
- News
How Consumers Really Use Online Reviews
- 01 Jun 2002
- News
Ads Improve Consumer Decisions
advertising: the persuasive (building interest and awareness) and the informative (educating the consumer about product attributes). Separating these effects allowed Anand and Shachar to identify another, less-heartening reality for... View Details
Keywords: Laura Singleton (MBA 1988)
- 24 Dec 2014
- News
Helping businesses understand consumers
Diane Hessan (MBA 1977) helped launch the digital marketing firm Communispace in 2000 to give clients a way to integrate the perspective of their consumers into everything they do. (Published December 2014) View Details
- 01 Dec 2017
- News
2017 in Finance: Helping Consumers Improve Their Financial Life
Large consumer banks have historically collected a lot of data on their customers, which they have used to sell standardized products. Increasingly, however, we have seen new entrants using customer data to help the View Details
- 23 Mar 2012
- News
Consumer tech takes off in Massachusetts
- 20 May 2008
- News
Thinking Deeply About Consumers
- 06 Feb 2009
- News
Keeping a keen eye on consumer behaviour
- 21 May 2018
- News
Consumers Care About CEO-Employee Pay Ratios
- 26 Jan 2015
- News
Catering to women consumers
Time Inc. former chairman and CEO Ann Moore (MBA 1978) changed the landscape of magazine publishing—and advertising—when she introduced Real Simple and InStyle. (Published January 2015) View Details
- 01 Dec 2020
- News
Digital Health Care: Empowering Consumers
- 29 Aug 2023
- News
Helping Consumers Decarbonize their Purchases
This episode of Climate Rising features a conversation between Professor and host Mike Toffel and Sanchali Pal (MBA 2018), founder and CEO of Commons, an app designed to help consumers make more climate-friendly purchasing decisions by... View Details
- 20 Apr 2017
- News
Making Health Insurance That Consumers Actually Like
- 26 Mar 2012
- News
What Neuroscience Tells Us About Consumer Desire
- 01 Jun 2003
- News
Male Consumers as Man-of-Action Heroes
of the authors’ research, marketers may need to re-examine the idea that they should imbue their brands with either respectability or rebellion. Instead, as Holt and Thompson’s study suggests, it is in the tensions between the two where the most valued meanings for... View Details
- 07 Apr 2009
- News