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- 19 Jun 2017
- News
Can Neuroscience Find You the Perfect Job?
no one is unemployable. Dan Morrell: Frida, your company pymetrics employs a series of neuroscience tests that help determine personal traits and characteristics. I assume that you took these tests early on in the development of the... View Details
- August 28, 2018
- Article
Maintaining Trust When Agents Can Engage in Self-deception
By: Andres Babino, Hernan A. Makse, Rafael Di Tella and Mariano Sigman
The coexistence of cooperation and selfish instincts is a remarkable characteristic of humans. Psychological research has unveiled the cognitive mechanisms behind self-deception. Two important findings are that a higher ambiguity about others’ social preferences leads... View Details
Keywords: Behavioral Economics; Cognitive Neuroscience; Corruption; Cooperation; Self-deception; Trust; Behavior
Babino, Andres, Hernan A. Makse, Rafael Di Tella, and Mariano Sigman. "Maintaining Trust When Agents Can Engage in Self-deception." Proceedings of the National Academy of Sciences 115, no. 35 (August 28, 2018): 8728–8733.
- 2011
- Chapter
Prospective Codes Fufilled: A Potential Neural Mechanism of Will
By: Thalia Wheatley and Christine E. Looser
One of my few shortcomings is that I can’t predict the future.
Lars Ulrich, Metallica.
Lars Ulrich was right and wrong. He was right in the way we most often think about the future—as a long stretch of time during which multiply... View Details
Lars Ulrich, Metallica.
Lars Ulrich was right and wrong. He was right in the way we most often think about the future—as a long stretch of time during which multiply... View Details
Keywords: Free Will; Neuroscience; Responsibility; Prospection; Forecasting and Prediction; Science; Cognition and Thinking
Wheatley, Thalia, and Christine E. Looser. "Prospective Codes Fufilled: A Potential Neural Mechanism of Will." Chap. 13 in Conscious Will and Responsibility: A Tribute to Benjamin Libet, edited by Walter Sinnott-Armstrong and Lynn Nadel, 146–158. New York: Oxford University Press, 2011.
- February 2011
- Article
Mind Perception: Real but Not Artificial Faces Sustain Neural Activity beyond the N170/VPP
By: Thalia Wheatley, Anna Weinberg, Christine E. Looser, Tim Moran and Greg Hajcak
Faces are visual objects that hold special significance as the icons of other minds. Previous researchers using event-related potentials (ERPs) have found that faces are uniquely associated with an increased N170/vertex positive potential (VPP) and a more sustained... View Details
Keywords: Neuroscience; Mind Perception; Social Psychology; Face Perception; Personal Characteristics; Science; Cognition and Thinking
Wheatley, Thalia, Anna Weinberg, Christine E. Looser, Tim Moran, and Greg Hajcak. "Mind Perception: Real but Not Artificial Faces Sustain Neural Activity beyond the N170/VPP." PLoS ONE 6, no. 2 (February 2011).
Caleb Kealoha
Caleb completed his BA in Psychology at the University of California, Los Angeles, where he did research in the Social Cognitive Neuroscience Lab, the Computational... View Details
- Research Summary
The Learning As BehaviorS (LABS) Model
The Learning As BehaviorS (LABS) Model of Expertise Development integrates research from management, cognitive psychology, educational psychology and neuroscience to describe the process of how a novice achieves expertise. Defining expertise as the ability to... View Details
- March 2019 (Revised June 2021)
- Case
HelloSelf: Foundation
By: John R. Wells and Benjamin Weinstock
On January 6, 2019, HelloSelf, a London-based “BrainTech” company, founded a year earlier by Charles Wells, soft launched. The proposition was simply to help its members “Be your Best Self.” The company provided its registered members with access to a clinical... View Details
Keywords: Startup; Start-up; Startup Management; Startup Marketing; Startups; Start-ups; BrainTech; Marketing Research; Strategic Decision Making; Strategy Development; Strategy Dynamics; Neuroscience; Cognition; Cognitive Psychology; Health & Wellness; Health Care; Health Care Reform; Health Care Outcomes; Self-awareness; Mental Health; Wellbeing; Wellness; Funding; Equity Financing; Raising Capital; Synergies; Team Building; National Health Insurance; Artificial Intelligence; MVP; Business Startups; Health; Health Care and Treatment; Management; Well-being; Marketing Channels; Decision Making; Strategy; Technology; United Kingdom; London
Wells, John R., and Benjamin Weinstock. "HelloSelf: Foundation." Harvard Business School Case 719-492, March 2019. (Revised June 2021.)
Samantha Smith
Samantha is a PhD student in the Micro-OB PhD program at Harvard Business School. She received an A.B. in Psychology with minors in Neuroscience and Cognitive Science from Princeton University in 2019. She then spent two years working as a... View Details
- 2015
- Chapter
Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior
By: Hilke Plassmann and Uma R. Karmarkar
The goal of this chapter is to give an overview of the nascent field of consumer neuroscience and discuss when and how it is useful to integrate the "black box" of the consumer's brain into consumer psychology. To reach this goal, we first briefly outline several... View Details
Plassmann, Hilke, and Uma R. Karmarkar. "Consumer Neuroscience: Revealing Meaningful Relationships Between Brain and Consumer Behavior." Chap. 6 in The Cambridge Handbook of Consumer Psychology, edited by Michael I. Norton, Derek D. Rucker, and Cait Lamberton, 152–179. New York: Cambridge University Press, 2015.
- 22 Feb 2000
- Research & Ideas
The Mind of the Market: Extending the Frontiers of Marketing Thought
smile. ZMET, which is patented, grew out of his interests in anthropology, photography and cognitive neuroscience. It was sparked, in part, by a trip to Nepal and India ten years ago. On his travels, he presented villagers with plastic... View Details
Keywords: by Martha Lagace
- 2015
- Article
Approach, Ability, Aftermath: A Psychological Framework of Unethical Behavior at Work
By: C. Moore and F. Gino
Many of the scandalous organizational practices that have come to light in the last decade—rigging LIBOR, misselling payment protection insurance, rampant Wall Street insider trading, large-scale bribery of foreign officials, and the packaging and sale of toxic... View Details
Moore, C., and F. Gino. "Approach, Ability, Aftermath: A Psychological Framework of Unethical Behavior at Work." Academy of Management Annals 9 (2015): 235–289.
- 2009
- Article
Implicit Affect in Organizations
By: Sigal G. Barsade, Lakshmi Ramarajan and Drew Westen
Our goal is to integrate the construct of implicit affect—affective processes activated or processed outside of conscious awareness that influence ongoing thought, behavior, and conscious emotional experience—into the field of organizational behavior. We begin by... View Details
Keywords: Organizational Behavior; Framework; Organizational Culture; Behavior; Cognition and Thinking; Emotions; Motivation and Incentives; Perspective
Barsade, Sigal G., Lakshmi Ramarajan, and Drew Westen. "Implicit Affect in Organizations." Research in Organizational Behavior 29 (2009): 135–162.
- 17 Dec 2014
- Research & Ideas
How Our Brain Determines if the Product is Worth the Price
neuroscience tools to shed light on how our brains make purchasing decisions. "We were interested in whether considering the price first changed how people thought about the decision process, and whether it changed the way the brain... View Details
- 02 Jun 2022
- Research & Ideas
Blissful Thinking: When It Comes to Finding Happiness, 'Your Dreams Are Liars'
and that’s what happened—catalytically—in the science of happiness. Morrell: You’ve been deep in this topic for almost two decades. How have you seen the field evolve and change? Brooks: It’s become a lot more cognitive and... View Details
Keywords: by Dan Morrell
- Web
Skydeck - Alumni
his quest for happiness How Women's Basketball Conquered Europe Bruce Levy (MBA 1977) —the first-ever agent for women's professional basketball—chronicles the sport's rise Can Neuroscience Find You the Perfect Job? Pymetrics CEO and... View Details
- Web
Profiles - MBA
initiatives that solve complex business problems. Find Isabella on LinkedIn . Neuroscience CURRIER 2026 Cohort 7 Sean Meng “We will all be at the heart of the next wave of innovation. I am grateful for this opportunity to learn from and... View Details
- 11 Feb 2013
- Research & Ideas
Neuroeconomics: Eyes, Brain, Business
how we distinguish the cognizant from the mindless. "What I'm interested in is how and why the brain evolved to pay attention to other people," says Looser, a fellow at Harvard Business School who sports a PhD in cognitive neuroscience.... View Details
Keywords: by Carmen Nobel
- 01 Jun 2017
- News
Better Hiring Through Brain Science
in neuroscience research experiments—with former research colleague Julie Yoo to assess cognitive and emotional traits. The games didn’t ask personal questions, they measured responses, providing objectivity... View Details
Keywords: Dan Morrell
- 01 Dec 2012
- News
Alumni Book Briefs
military, legal, and humanitarian strategies. Brain Gain: Technology and the Quest for Digital Wisdom by Marc Prensky (MBA 1980) (Palgrave Macmillan) Both the human brain and technology have strengths: cognitive function for sense-making... View Details
- 16 Dec 2015
- Research & Ideas
Why ‘Sleep on It’ No Longer Sounds Like Great Advice
believe that with all of these positive cognitive effects, you might also get benefits for decision making,” says Karmarkar, who conducted the research with UMass Amherst psychology professor Rebecca Spencer and Stanford Graduate School... View Details