Bricks And Mortar - Publications - Faculty & Research

13 Mar 2017
News

Amazon Brick & Mortar

24 Mar 2014
News

Birchbox Finds Beauty in Bricks and Mortar

Keywords: Nonstore Retailers; Retail Trade

August 2021
Case

BYJU’S: EdTech Giant Investing in Brick and Mortar

By: John J-H Kim and Rachna Tahilyani

The founder and CEO of BYJU’S, India’s largest edtech firm and one of the world’s most valuable edtech companies, is considering acquiring Aakash Educational Services (Aakash), one of India’s largest brick-and-mortar test-prep firms, for $1 billion. Is this a good... View Details

Keywords: Edtech; Business Strategy; Diversification; Investment; Acquisition; Education Industry; Asia; India; United States

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2014
Book

Retail Revolution: Will Your Brick & Mortar Store Survive?

By: Rajiv Lal, Jose B. Alvarez and Dan Greenberg

In Retail Revolution, the authors go beyond the common belief of retail as a monolithic industry and provide a framework that any brick-and-mortar retailer can use to respond to the eCommerce threat. Through six examples, this book demonstrates how this... View Details

Keywords: Business Ventures; Internet and the Web; Marketing Strategy; Distribution Channels; Retail Industry

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04 Sep 2019
News

Clicks and Mortar

created in a moment of conversation and connection that wasn’t about ease, speed, and convenience. What are the big questions for legacy retailers trying to find a way forward in this new space? AM: How to... View Details

Keywords: Jen McFarland Flint; Miscellaneous Store Retailers; Retail Trade

01 Jun 2013
News

Brick by Brick

enough," would later be carved into a wooden plaque and hung in the workshop. Godtfred Kirk Kristiansen represented the second generation. The LEGO brick came into being during Godtfred's tenure; he... View Details

Keywords: toys; Miscellaneous Store Retailers; Retail Trade

April 2024
Teaching Note

RHI Magnesita (A-B): Brick by Brick

By: Ramon Casadesus-Masanell, David M Wagner, Oliver Gassmann and Jordan Mitchell

Teaching Note for HBS Case Nos. 724-437 and 724-438. View Details

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April 2024
Supplement

RHI Magnesita (A-B): Brick by Brick

By: Ramon Casadesus-Masanell, David M Wagner, Oliver Gassmann and Jordan Mitchell

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April 2024
Supplement

RHI Magnesita (A-B): Brick by Brick

By: Ramon Casadesus-Masanell, David M Wagner, Oliver Gassmann and Jordan Mitchell

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February 2000
Case

Bluemercury: Leveraging the Click and Mortar Business Model

By: Lynda M. Applegate and Karen Barone

Keywords: Business Model

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06 Dec 2021
News

Action Plan: Whole Sale

The future of retail won’t be brick and mortar or online, says Musab Balbale (MBA 2007). Instead, it will be a more inclusive combination of the two. Balbale, who spent several... View Details

Keywords: April White; ecommerce; bricks and mortar; marketing; beauty

Awards

Louis W. Stern Award

By: John A. Deighton

Winner of the 2020 Louis W. Stern Award from the American Marketing Association for “Adding Bricks to Clicks: Predicting the Patterns of Cross-Channel Elasticities over Time” (Journal of Marketing, 2012) with Jill Avery, Thomas Steenburgh, and Mary Caravella. View Details

10 Jul 2014
News

Birchbox Store Opens in NY

Keywords: bricks and mortar; retail; customer engagement; Miscellaneous Store Retailers; Retail Trade

April 2024
Supplement

RHI Magnesita (B): Brick by Brick—Diversification?

By: Ramon Casadesus-Masanell, David M Wagner, Oliver Gassmann and Jordan Mitchell

In Part A, as of April 2017, Austria’s RHI, a backward integrated refractory company is still within the midst of merging with the next biggest competitor, Brazil’s Magnesita, while weighing options for future growth. Should the company pursue organic growth options... View Details

Keywords: Mergers and Acquisitions; Growth and Development Strategy; Diversification

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May–June 2000
Article

Get the Right Mix of Bricks and Clicks

By: Ranjay Gulati and Jason Garino

Keywords: Buildings and Facilities; Web

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01 Jun 2012
News

Plan B: The Brick Bank

Habitat for Humanity International to evaluate the viability of a new partnership with a microsavings institution in the Mekong Delta. “The intent of the program was to encourage poor and near-poor households to save for future... View Details

Keywords: Julia Hanna

August 2018
Case

Digital Transformation at Brazilian Retailer Magazine Luiza

By: Thales S. Teixeira, Leandro A. Guissoni and Tania Modesto Veludo-de-Oliveira

By late 2017, Brazilian retailer Magazine Luiza's CEO was convinced that the company could significantly grow sales and accomplish its aspirations of digital transformation. What was unclear in his mind was whether he should act as a tech company and grow as fast as... View Details

Keywords: Digital; Ecommerce; Retailing; Brazil; Bricks And Mortar; Pricing; Customer Lifetime Value; Growth and Development Strategy; Internet and the Web; Transformation; Decision Choices and Conditions; Retail Industry; Brazil

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June 2020 (Revised August 2020)
Case

Majid Al Futtaim Retail Geographic Expansion: Brick or Click?

By: Juan Alcácer and Alpana Thapar

This case illustrates the challenges that retailers face when they aggressively pursue geographical growth by expanding both their physical store network and their online presence. It features Majid Al Futtaim (MAF) Retail, a franchisee of Carrefour hypermarkets in the... View Details