Filter Results:
(48)
Show Results For
- All HBS Web
(263)
- People (2)
- News (48)
- Research (149)
- Events (1)
- Multimedia (2)
- Faculty Publications (51)
Show Results For
- All HBS Web
(263)
- People (2)
- News (48)
- Research (149)
- Events (1)
- Multimedia (2)
- Faculty Publications (51)
Page 1 of 48
Results →
Sort by
- 22 Dec 2020
- News
Dove: Maintaining a Brand with Purpose
- 22 Dec 2020
- News
Dove: Maintaining a Brand with Purpose
- 25 Aug 2022
- News
On Purpose
our purpose?” Cohen had spent 23 years at the happiest place on earth, most recently as a senior VP of brand, franchise, and customer relationship management, a role that gave her a bird’s eye view across the company’s vast commercial acreage of theme parks, streaming... View Details
- 19 Jan 2017
- News
Finding Purpose in Profit
summit of every challenge they took on, a small market share was not in their plans, and they continued to push hard. In 2006, outdoor giant Timberland came knocking on their door, offering to buy and support the brand while letting... View Details
- 29 Nov 2005
- News
It's the Purpose Brand, Stupid
- 23 Jan 2020
- News
It has never been easier to launch a new brand
- 06 Dec 2021
- News
Turning Point: Makeover
spirit. I started a skincare brand called Tatcha to share my learning journey with others and also to create the company I had always wanted to work for. Brad Murray (MBA 2007) became my cofounder and we grew Tatcha over the next nine... View Details
- 25 Aug 2022
- News
Action Plan: Fired Up
fundamental purpose that’s meaningful both to customers and employees,” he says. “You strive to be the best version of your customers.” That goal was relatively easy to attain in his previous role as CEO of the trendsetting headphone... View Details
- 11 May 2020
- News
Professor Frances Frei talks Uber, WeWork & more
- 01 Dec 2023
- News
Alumni and Faculty Books and Podcasts
Edited by Margie Kelley Alumni Books The World’s Littlest Book on Climate: Ten Facts in Ten Minutes About CO2 By Mike Nelson, Pieter Tans, and Michael Banks (MBA 1983) Independently Published In this updated edition of the world’s smallest book on the world’s biggest... View Details
Keywords: podcasts
- 01 Jun 2025
- News
Barbie: Reviving a Cultural Icon at Mattel
Like countless others in the summer of 2023, HBS professor Elie Ofek went to the theater to see the blockbuster film Barbie and found himself enveloped by the pink-drenched marketing blitz that had all but taken over the world. To Ofek, who teaches in the Marketing... View Details
- 04 Sep 2019
- News
Clicks and Mortar
has to create a branded experience that goes beyond the purely transactional—one that aims to build a relationship with the customer and communicate the brand in an experiential way. There’s still a View Details
- 01 Jun 2005
- News
Ideas: Books
are examined not only as economic entities but as businesses affecting almost all areas of our experience. The book explores the history and various aspects of the multinational, concluding with the principal developments of the 20th century and a look at the future.... View Details
- 20 Jul 2022
- News
Wired to be Inspired
organizations, a deep sense of purpose was their key to growth. Humans are wired to find meaning in what we do, and tapping into that can have a transformative effect on an organization—and the people who work there. Here, in a... View Details
- 01 Jun 2015
- News
Alumni and Faculty Books for June 2015
Purpose and Adventure in an Encore Career by Rick Walleigh (MBA 1974) and Wendy Walleigh (Wheatmark) Like many baby boomers reaching retirement, the Walleighs were too healthy, motivated, and interested in giving back to play golf for the... View Details
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
meet incredibly talented fitness instructors, dancers, and entrepreneurs who are making a real difference in people's lives by encouraging and embodying healthy living themselves. "The most challenging part is building a fitness brand on... View Details
- 23 Jan 2017
- News
The CEO Who is Perking Up Peet’s Coffee
Although he had led major divisions of large companies, this was the first time Burwick, now 55, would be CEO. Started by Alfred Peet in 1966 in Berkeley, Peet’s has been a popular Bay Area company with a strong brand, said director of View Details
- 01 Sep 2024
- News
Reduce, Reuse, Recycle
shared experiences as we once did, brand loyalty remains strong. The third is having an efficient system to collect the used products, which works for Apple because they have their own stores and partners like AT&T and Verizon. While the... View Details
Keywords: Jennifer Meyers
- 01 Oct 2001
- News
Q&A: Orin Smith
drinks that would win the brand international recognition. Smith liked the café concept and the enthusiastic workers behind the counter; he took a substantial cut in pay to sign on as EVP and CFO. Today, the company operates approximately... View Details