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- People (1)
- News (7)
- Research (14)
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- Faculty Publications (6)
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- August 2005 (Revised July 2014)
- Case
Can Bollywood Go Global?
By: Geoffrey Jones, Namrata Arora, Surachita Mishra and Alexis Lefort
Considers the opportunities and challenges facing Indian film producers in accessing the global film market. Provides a historical context by describing the history of the cinema and the rise of Hollywood to global dominance by the 1920s. Although film industries... View Details
Keywords: History; Competition; Film Entertainment; Globalized Markets and Industries; Product Development; Motion Pictures and Video Industry; India
Jones, Geoffrey, Namrata Arora, Surachita Mishra, and Alexis Lefort. "Can Bollywood Go Global?" Harvard Business School Case 806-040, August 2005. (Revised July 2014.)
- 17 Aug 2011
- Research & Ideas
Protecting against the Pirates of Bollywood
In 2007, Sony Pictures became the first multinational studio to enter the India film business known as Bollywood with its $7 million film Saawariya. The movie grossed only $9 million. That same year, Walt Disney Pictures collaborated with... View Details
- 02 Apr 2014
- News
A Harvard Study Spices Bollywood Romance 'The Lunchbox'
- 21 Sep 2016
- Research & Ideas
Shabana Azmi: Leveraging Bollywood Fame into Social Good
For decades, Shabana Azmi has been a leading actress in Indian cinema. She has starred in many of that country’s most popular and acclaimed films, including the groundbreaking Fire in 1996, about a lesbian relationship between two sisters-in-law. At age 66, Azmi’s... View Details
- 2021
- Working Paper
Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence
By: Sudev Sheth, Geoffrey Jones and Morgan Spencer
This working paper examines the social impact of the film industry in India during the first four decades after Indian Independence in 1947. It shows that Bollywood, the mainstream cinema in India and the counterpart in scale to Hollywood in the United States, shared... View Details
Keywords: Film Industry; Bollywood; Tamil Cinema; Male Gaze; Social Impact; Stereotypes; Oral History; Film Entertainment; Gender; Race; Personal Characteristics; Prejudice and Bias; Business History; Motion Pictures and Video Industry; India
Sheth, Sudev, Geoffrey Jones, and Morgan Spencer. "Bollywood, Skin Color and Sexism: The Role of the Film Industry in Emboldening and Contesting Stereotypes in India after Independence." Harvard Business School Working Paper, No. 21-077, January 2021.
- Fall 2021
- Article
Emboldening and Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991
By: Sudev Sheth, Geoffrey Jones and Morgan Spencer
This article examines how the film industry influenced prevailing gender and skin color stereotypes in India during the first four decades after Independence in 1947. It shows that Bollywood, the mainstream cinema in India, shared Hollywood's privileging of paler skin... View Details
Keywords: Bollywood; Film Industry; Hollywood; Tamil Cinema; Male Gaze; Stereotypes; Social Impact; Gender; Race; Ethnicity; Film Entertainment; Motion Pictures and Video Industry; India; United States
Sheth, Sudev, Geoffrey Jones, and Morgan Spencer. "Emboldening and Contesting Gender and Skin Color Stereotypes in the Film Industry in India, 1947–1991." Business History Review 95, no. 3 (Fall 2021): 483–515.
- November 2010 (Revised February 2011)
- Case
Hollywood in India: Protecting Intellectual Property (A)
By: Lakshmi Iyer and Namrata Arora
In January 2010, Fox Star Studios is preparing to release the Bollywood film My Name is Khan in Indian and international markets. What strategies should the company adopt to protect their intellectual property? How much should the company invest in anti-piracy... View Details
Keywords: Crime and Corruption; Copyright; Lawsuits and Litigation; Emerging Markets; Business Strategy; Motion Pictures and Video Industry; India
Iyer, Lakshmi, and Namrata Arora. "Hollywood in India: Protecting Intellectual Property (A)." Harvard Business School Case 711-017, November 2010. (Revised February 2011.)
- May 2017 (Revised April 2020)
- Case
Raj Kapoor: The Socialist Showman
By: Geoffrey Jones and Snigdha Sur
This case examines the career of Raj Kapoor, the legendary Bollywood filmmaker of the postwar decades. It explores how Kapoor built RK studios after 1948 by releasing a series of movies that combined romance with social messages focused on the fate of the common man in... View Details
Keywords: Film Entertainment; History; Personal Development and Career; Social Issues; Gender; Problems and Challenges; Values and Beliefs; Motion Pictures and Video Industry; India; Soviet Union
Jones, Geoffrey, and Snigdha Sur. "Raj Kapoor: The Socialist Showman." Harvard Business School Case 317-100, May 2017. (Revised April 2020.)
- 26 Jan 2022
- News
To Succeed With Purpose, Make it Personal
- September 2020 (Revised May 2021)
- Case
The Indian Premier League, 2020
By: John R. Wells and Benjamin Weinstock
Since its founding in 2008, the Indian Premier League (IPL), India’s eight-week Twenty20 (T20) cricket competition, had become one of the most popular and lucrative sporting leagues in the world. In 2019, the IPL attracted 462 million TV viewers and 300 million digital... View Details
Keywords: Sports; Organizational Structure; Marketing; Health Pandemics; Organizational Change and Adaptation; Growth and Development Strategy; Sports Industry; India
Wells, John R., and Benjamin Weinstock. "The Indian Premier League, 2020." Harvard Business School Case 721-362, September 2020. (Revised May 2021.)
- 06 Aug 2019
- Blog Post
Entrepreneurship and Global Capitalism - Discovering the Business of Storytelling
recipient. When I applied to HBS, I wrote about wanting to be a “leader in Indian cinema, one who enables new voices, new audiences, and new ways of distributing cinema.” I didn’t become a leader in Bollywood cinema. Well, not yet... View Details
- Web
Sample Student Projects - Institute For Strategy And Competitiveness
Automotive Cluster (2012) Tirupur (India) Knitwear (2011) India (Maharashtra) Automotive Cluster (2010) Maharashtra Biopharmaceutical Cluster (2009) Bangalore Biotechnology (2008) Gujarat Diamonds (2008) Bollywood — Maharashtra and... View Details
- Web
In the News - Creating Emerging Markets
Institute, holds forth on failure of corporate governance in India’s top companies. Working Knowledge Shabana Azmi: Leveraging Bollywood Fame into Social Good Indian screen star Shabana Azmi talks to Rohit Deshpandé about how she... View Details
- 12 Jun 2014
- News
The First Five Years: Minal Mehta (MBA 2011)
Bollywood stage production. And when Bollywood was exploding across college campuses in my undergrad years at UC Berkeley, I was leading my dance team to sweep national competitions. It feels like BollyX had... View Details
- Profile
Minal Mehta
When did you and your cofounders come up with the idea of a Bollywood-inspired dance and fitness program? "I grew up splitting my time between swimming pools and dance studios. When I wasn't choreographing synchronized swimming routines, I was immersed in my next... View Details
- 01 Jun 2015
- News
Fever Pitch
great generation of small business owners. Most Innovative Selected by alumni and students BollyX Fitness (Northeastern US Region) Minal Mehta (MBA 2011) The world’s leading and fastest-growing Bollywood fitness company. Greatest Impact... View Details
- Portrait Project
Minal Mehta
I'll let you in on a secret: I often pretend I'm a Bollywood star. You may see me walking down the halls of Aldrich to my next class. Little do you know that I'm actually strutting down a runway in a music video; wind in my hair and... View Details
- 29 Sep 2011
- Sharpening Your Skills
Sharpening Your Skills: Leveraging Intellectual Property
file-sharing remains largely unexplored in academic research. Are There Established Practices For Preventing Ip Theft In Other Countries? Protecting against the Pirates of Bollywood Hollywood's earnings in India have largely been... View Details
Keywords: Re: Multiple Faculty