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- All HBS Web
(1,280)
- News (452)
- Research (546)
- Events (23)
- Multimedia (60)
- Faculty Publications (502)
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- May 2024
- Teaching Note
AI Wars
By: Andy Wu and Matt Higgins
Teaching Note for HBS Case No. 723-434. In 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI popularized over... View Details
- April 2023 (Revised February 2024)
- Case
AI Wars
By: Andy Wu, Matt Higgins, Miaomiao Zhang and Hang Jiang
In February 2024, the world was looking to Google to see what the search giant and long-time putative technical leader in artificial intelligence (AI) would do to compete in the massively hyped technology of generative AI. Over a year ago, OpenAI released ChatGPT, a... View Details
Keywords: AI; Artificial Intelligence; AI and Machine Learning; Technology Adoption; Competitive Strategy; Technological Innovation
Wu, Andy, Matt Higgins, Miaomiao Zhang, and Hang Jiang. "AI Wars." Harvard Business School Case 723-434, April 2023. (Revised February 2024.)
- January 2023 (Revised June 2023)
- Case
Replika: Embodying AI
By: Shikhar Ghosh, Shweta Bagai and Marilyn Morgan Westner
Replika was a virtual AI companion that provided a way for people to process their emotions, build connections in a safe environment, and get through periods of loneliness. The chatbot fulfilled a user's need for a friend, romantic partner, or purely an emotional... View Details
Ghosh, Shikhar, Shweta Bagai, and Marilyn Morgan Westner. "Replika: Embodying AI." Harvard Business School Case 823-090, January 2023. (Revised June 2023.)
- January 2019 (Revised October 2019)
- Case
Liulishuo: AI English Teacher
By: John J-H Kim and Shu Lin
Educators and entrepreneurs alike are excited about the potential for artificial intelligence (AI) and machine learning to change the way learning will look like in the future. There is a confluence of factors such as the availability of large sources of rich,... View Details
Keywords: AI; Artificial Intelligence; Education Technology; Information Technology; Education; Entrepreneurship; AI and Machine Learning; Education Industry; China
Kim, John J-H, and Shu Lin. "Liulishuo: AI English Teacher." Harvard Business School Case 319-090, January 2019. (Revised October 2019.)
- July 2023 (Revised July 2023)
- Background Note
Generative AI Value Chain
By: Andy Wu and Matt Higgins
Generative AI refers to a type of artificial intelligence (AI) that can create new content (e.g., text, image, or audio) in response to a prompt from a user. ChatGPT, Bard, and Claude are examples of text generating AIs, and DALL-E, Midjourney, and Stable Diffusion are... View Details
Keywords: AI; Artificial Intelligence; Model; Hardware; Data Centers; AI and Machine Learning; Applications and Software; Analytics and Data Science; Value
Wu, Andy, and Matt Higgins. "Generative AI Value Chain." Harvard Business School Background Note 724-355, July 2023. (Revised July 2023.)
- May 2024
- Supplement
HubSpot and Motion AI (B): Generative AI Opportunities
By: Jill Avery
The technologies driving artificial intelligence (AI) had progressed significantly since HubSpot’s acquisition of Motion AI in 2017. Generative AI was the newest major development. Software-as-a-service (SaaS) companies such as HubSpot were analyzing how generative AI... View Details
Keywords: Artificial Intelligence; CRM; Chatbots; Sales Management; Generative Ai; SaaS; Marketing; Sales; AI and Machine Learning; Customer Relationship Management; Applications and Software; Technological Innovation; Competitive Advantage; Technology Industry; United States
Avery, Jill. "HubSpot and Motion AI (B): Generative AI Opportunities." Harvard Business School Supplement 524-088, May 2024.
- February 2022 (Revised September 2022)
- Case
InstaDeep: AI Innovation Born in Africa (A)
By: Shikhar Ghosh and Esel Çekin
Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details
Keywords: AI; Artificial Intelligence; Entrepreneurship; Operations; Business Subsidiaries; Brands and Branding; Innovation and Invention; Growth and Development Strategy; AI and Machine Learning; Technology Industry; Africa
Ghosh, Shikhar, and Esel Çekin. "InstaDeep: AI Innovation Born in Africa (A)." Harvard Business School Case 822-104, February 2022. (Revised September 2022.)
- February 2022 (Revised July 2022)
- Supplement
InstaDeep: AI Innovation Born in Africa (B)
By: Shikhar Ghosh and Esel Çekin
Karim Beguir and Zohra Slim were the co-founders of InstaDeep, a deep tech startup focusing on artificial intelligence (AI) solutions. Instadeep was one of the few companies globally that were partnering with DeepMind, an AI subsidiary of Google [Alphabet Inc.].... View Details
Keywords: AI; Artificial Intelligence; Entrepreneurship; Operations; Business Subsidiaries; Brands and Branding; Innovation and Invention; Growth and Development Strategy; AI and Machine Learning; Technology Industry; Africa
Ghosh, Shikhar, and Esel Çekin. "InstaDeep: AI Innovation Born in Africa (B)." Harvard Business School Supplement 822-105, February 2022. (Revised July 2022.)
Shield AI
Shield AI’s quadcopter—with no pilot and no flight plan—could clear a building and outpace human warfighters by almost five minutes in 2017. This was not to say that it was better than the warfighters or would replace their jobs, but it was evidence that autonomous... View Details
- 2024
- Working Paper
Why Most Resist AI Companions
By: Julian De Freitas, Zeliha Oğuz-Uğuralp, Ahmet Kaan Uğuralp and Stefano Puntoni
Chatbots are now able to form emotional relationships with people and alleviate loneliness—a growing public health concern. Behavioral research provides little insight into whether everyday people are likely to use these applications and why. We address this question... View Details
Keywords: Generative Ai; Chatbots; Artificial Intelligence; Algorithmic Aversion; Lonelines; Technology Adoption; AI and Machine Learning; Well-being; Emotions
De Freitas, Julian, Zeliha Oğuz-Uğuralp, Ahmet Kaan Uğuralp, and Stefano Puntoni. "Why Most Resist AI Companions." Harvard Business School Working Paper, No. 25-030, December 2024. (Revised January 2025.)
- December 2023 (Revised November 2024)
- Case
Generative AI and the Future of Work
By: Christopher Stanton, Matt Higgins, Shira Aronson and Meg Shriber
Generative AI seemed poised to reshape the world of work, including the higher-wage, white-collar jobs typically pursued by MBA graduates. Informed by the latest research, this case explores generative AI's potential impacts on work, productivity, value creation, and... View Details
Keywords: AI; Future Of Work; Labor Market; AI and Machine Learning; Labor; Value Creation; Performance Productivity; Technology Industry; United States
Stanton, Christopher, Matt Higgins, Shira Aronson, and Meg Shriber. "Generative AI and the Future of Work." Harvard Business School Case 824-130, December 2023. (Revised November 2024.)
- Forthcoming
- Book
The Experimentation Machine: Finding Product–Market Fit in the Age of AI
Leverage AI to be a 10x Founder
Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
Today’s most successful founders know that the startups that learn the fastest will win. In The Experimentation Machine, I reveal how AI is transforming the way startups find product-market fit and scale.... View Details
Keywords: AI; Founder; Startup; AI and Machine Learning; Technology Adoption; Business Startups; Entrepreneurship; Market Entry and Exit
Bussgang, Jeffrey J. The Experimentation Machine: Finding Product–Market Fit in the Age of AI. Damn Gravity Media, forthcoming.
- May 2024
- Teaching Note
AI21 Labs in 2023: Strategy for Generative AI
By: David Yoffie
Teaching Note for HBS Case 724-383. The case has 3 important teaching purposes: First, what are the advantages and disadvantages of imitation? (e.g., Should AI21 imitate OpenAI with a chatbot?) Second, what are the advantages and disadvantages of keeping new technology... View Details
- January 2025
- Technical Note
AI vs Human: Analyzing Acceptable Error Rates Using the Confusion Matrix
By: Tsedal Neeley and Tim Englehart
This technical note introduces the confusion matrix as a foundational tool in artificial intelligence (AI) and large language models (LLMs) for assessing the performance of classification models, focusing on their reliability for decision-making. A confusion matrix... View Details
- 2024
- Working Paper
Generative AI and the Nature of Work
By: Manuel Hoffmann, Sam Boysel, Frank Nagle, Sida Peng and Kevin Xu
Recent advances in artificial intelligence (AI) technology demonstrate considerable potential to
complement human capital intensive activities. While an emerging literature documents wide-ranging productivity
effects of AI, relatively little attention has been paid... View Details
Keywords: Generative Ai; Digital Work; Open Source Software; Knowledge Economy; AI and Machine Learning; Open Source Distribution; Organizational Structure; Performance Productivity; Labor
Hoffmann, Manuel, Sam Boysel, Frank Nagle, Sida Peng, and Kevin Xu. "Generative AI and the Nature of Work." Harvard Business School Working Paper, No. 25-021, October 2024.
- October 2023 (Revised June 2024)
- Case
ReUp Education: Can AI Help Learners Return to College?
By: Kris Ferreira, Christopher Thomas Ryan and Sarah Mehta
Founded in 2015, ReUp Education helps “stopped out students”—learners who have stopped making progress towards graduation—achieve their college completion goals. The company relies on a team of success coaches to engage with learners and help them reenroll. In 2019,... View Details
Keywords: AI; Algorithms; Machine Learning; Edtech; Education Technology; Analysis; Higher Education; AI and Machine Learning; Customization and Personalization; Failure; Education Industry; Technology Industry; United States
Ferreira, Kris, Christopher Thomas Ryan, and Sarah Mehta. "ReUp Education: Can AI Help Learners Return to College?" Harvard Business School Case 624-007, October 2023. (Revised June 2024.)
- September–October 2024
- Article
The Crowdless Future? Generative AI and Creative Problem-Solving
The rapid advances in generative artificial intelligence (AI) open up attractive opportunities for creative problem-solving through human-guided AI partnerships. To explore this potential, we initiated a crowdsourcing challenge focused on sustainable, circular economy... View Details
Keywords: Large Language Models; Generative Ai; Crowdsourcing; AI and Machine Learning; Creativity; Technological Innovation
Boussioux, Leonard, Jacqueline N. Lane, Miaomiao Zhang, Vladimir Jacimovic, and Karim R. Lakhani. "The Crowdless Future? Generative AI and Creative Problem-Solving." Organization Science 35, no. 5 (September–October 2024): 1589–1607.
- 2021
- Working Paper
CRM and AI in Time of Crisis
By: Michelle Y. Lu and Navid Mojir
A crisis can affect the incentives of various players within a firm’s multi-layered sales and marketing organization (e.g., headquarters and branches of a bank). Such shifts can result in sales decisions against the firm’s best interests. Motivated by the backlash to... View Details
Keywords: CRM; Artificial Intelligence; AI; B2B Marketing; Decision Authority; Crisis Marketing; Intra-organizational Conflict; COVID-19 Pandemic; Customer Relationship Management; Technological Innovation; Decision Making; Strategy; Health Pandemics; Crisis Management; AI and Machine Learning
Lu, Michelle Y., and Navid Mojir. "CRM and AI in Time of Crisis." Harvard Business School Working Paper, No. 22-035, November 2021.
- January 2025
- Supplement
The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (B)
By: Tsedal Neeley, Levi Stroud, Ruth Page and Dave Habeeb
Pre-abstract:
This multimedia case should be assigned to students in advance of class. Instructors should consider the timing of making the (B) Case videos available to students, as they may reveal key case details.
Abstract:
Florian Hillen, co-founder and CEO of... View Details
Keywords: AI; Adoption; Diagnostics; Organization Design; Change Management; Disruption; Transformation; Health Care and Treatment; AI and Machine Learning; Technology Adoption; Disruptive Innovation; Technological Innovation; Management Style; Organizational Culture; Success; Technology Industry; Health Industry; United States
Neeley, Tsedal, Levi Stroud, Ruth Page, and Dave Habeeb. "The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (B)." Harvard Business School Multimedia/Video Supplement 425-721, January 2025.
- January 2025
- Case
The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (A)
By: Tsedal Neeley, Levi Stroud, Ruth Page and Dave Habeeb
Pre-abstract:
This multimedia case should be assigned to students in advance of class. Instructors should consider the timing of making the (B) Case videos available to students, as they may reveal key case details.
Abstract:
Florian Hillen, co-founder and CEO of... View Details
Keywords: AI; Adoption; Diagnostics; Organization Design; Change Management; Disruption; Transformation; Health Care and Treatment; AI and Machine Learning; Technology Adoption; Disruptive Innovation; Technological Innovation; Management Style; Organizational Culture; Success; Technology Industry; Health Industry; United States
Neeley, Tsedal, Levi Stroud, Ruth Page, and Dave Habeeb. "The VideaHealth AI Factory: CEO Florian Hillen on Speed, Scale, and Innovation (A)." Harvard Business School Multimedia/Video Case 425-720, January 2025.