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    • All HBS Web  (120,186)
      • Faculty Publications  (286)

      Shih, Willy C.Remove Shih, Willy C. →

      ← Page 11 of 286 Results →
      • September 2010 (Revised July 2013)
      • Case

      Alnylam Pharmaceuticals: Building Value from the IP Estate

      By: Willy C. Shih and Sen Chai
      The learning objective of this case is to help students recognize the interplay between intellectual property (IP) rights and corporate strategy. We do this by examining what is a fairly atypical circumstance today in which a single firm is able to secure what it... View Details
      Keywords: Patents; Lawsuits and Litigation; Rights; Competitive Strategy; Corporate Strategy; Biotechnology Industry; Pharmaceutical Industry; United States
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      Shih, Willy C., and Sen Chai. "Alnylam Pharmaceuticals: Building Value from the IP Estate." Harvard Business School Case 611-009, September 2010. (Revised July 2013.)
      • September 2010
      • Teaching Note

      Alnylam Pharmaceuticals: Building Value from the IP Estate (TN)

      By: Willy C. Shih
      Teaching Note for 611009. View Details
      Keywords: Value; Patents; Corporate Strategy; Competition; Research and Development; Lawsuits and Litigation; Pharmaceutical Industry; United States
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      Shih, Willy C. "Alnylam Pharmaceuticals: Building Value from the IP Estate (TN)." Harvard Business School Teaching Note 611-010, September 2010.
      • July 2010
      • Teaching Note

      Shanzhai! MediaTek and the "White Box" Handset Market (TN)

      By: Willy C. Shih
      Teaching Note for 610081. View Details
      Keywords: Innovation and Invention; Information Infrastructure; Mobile and Wireless Technology; Brands and Branding; Market Entry and Exit; Trade; Growth and Development Strategy; Semiconductor Industry; China
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      Shih, Willy C. Shanzhai! MediaTek and the "White Box" Handset Market (TN). Harvard Business School Teaching Note 611-007, July 2010.
      • June 2010 (Revised October 2010)
      • Course Overview Note

      Building and Sustaining a Successful Enterprise

      By: Willy C. Shih
      This Module Note for Instructors outlines the structure and content of the Building and Sustaining a Successful Enterprise MBA second year elective course at the Harvard Business School. The course focuses on giving students a solid grounding in the construction of... View Details
      Keywords: Business Startups; Business Growth and Maturation
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      Shih, Willy C. "Building and Sustaining a Successful Enterprise." Harvard Business School Course Overview Note 610-099, June 2010. (Revised October 2010.)​
      • June 2010
      • Supplement

      Chet Huber on OnStar, video

      By: Willy C. Shih
      Chet Huber, general manager of GM's OnStar unit, givbes an update on how OnStar is doing, talks about the job OnStar does for consumers, and reflects on assembling the OnStar team. The video is organized into three chapters so that instructors may use then... View Details
      Keywords: Product Positioning; Product Development; Service Delivery; Performance Evaluation; Groups and Teams; Auto Industry; Telecommunications Industry
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      Shih, Willy C. "Chet Huber on OnStar, video." Harvard Business School Video Supplement 610-716, June 2010.
      • May 2010 (Revised August 2013)
      • Case

      Delta Electronics Hybrid Power Train

      By: Willy C. Shih and Jyun-Cheng Wang
      Delta Electronics, the world's largest manufacturer of switching power supplies, hoped to enter the market for gasoline-electric hybrid power trains for automobiles by being a major component and subsystem supplier. While most public awareness of hybrid vehicles fell... View Details
      Keywords: Investment Return; Intellectual Property; Emerging Markets; Industry Clusters; Partners and Partnerships; Electronics Industry; China
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      Shih, Willy C., and Jyun-Cheng Wang. "Delta Electronics Hybrid Power Train." Harvard Business School Case 610-098, May 2010. (Revised August 2013.)
      • May 2010 (Revised June 2012)
      • Case

      From Imitation to Innovation: Zongshen Industrial Group

      By: Willy Shih and Nancy Hua Dai
      As Zuo Zongshen drove the transformation of the Zongshen Industrial Group from an early imitator in the motorcycle business to a company that increasingly focused on innovation as a way to get out of the hyper-competitive commodity business, he continually faced new... View Details
      Keywords: Experience and Expertise; Learning; Investment; Disruptive Innovation; Knowledge Acquisition; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Manufacturing Industry; Motorcycle Industry; China
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      Shih, Willy, and Nancy Hua Dai. "From Imitation to Innovation: Zongshen Industrial Group." Harvard Business School Case 610-057, May 2010. (Revised June 2012.)
      • May 2010
      • Supplement

      Tim Westergren of Pandora Radio

      By: Willy C. Shih and Halle Alicia Tecco
      Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details
      Keywords: History; Business Model; Customers; Venture Capital; Internet and the Web; Cost Management; Outcome or Result; Customization and Personalization; Growth and Development Strategy; Music Industry
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      Shih, Willy C., and Halle Alicia Tecco. "Tim Westergren of Pandora Radio." Harvard Business School Video Supplement 610-714, May 2010.
      • April 2010
      • Supplement

      Interview with Jonney Shih, Chairman, ASUSTeK Computer, Inc.

      By: Willy C. Shih
      Keywords: Computer Industry
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      Shih, Willy C. "Interview with Jonney Shih, Chairman, ASUSTeK Computer, Inc." Harvard Business School Video Supplement 610-712, April 2010.
      • April 2010
      • Teaching Note

      Carrot or Stick? Getting Paid for Innovation at Tessera Technologies (TN)

      By: Willy C. Shih
      Teaching Note for 610085. View Details
      Keywords: Patents; Production; Situation or Environment; Law Enforcement; Lawsuits and Litigation; Information Technology; Growth and Development; Innovation and Invention; Technology Industry; Semiconductor Industry
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      Shih, Willy C. "Carrot or Stick? Getting Paid for Innovation at Tessera Technologies (TN)." Harvard Business School Teaching Note 610-094, April 2010.
      • April 2010 (Revised December 2010)
      • Case

      Shanzhai! MediaTek and the "White Box" Handset Market

      By: Willy C. Shih, Chen-Fu Chien and Jyun-Cheng Wang
      The term "white box" is often used to describe products without a brand name. Such products are assembled from standardized parts, and they became a very popular category of desktop PCs. Hsinchu, Taiwan based MediaTek is a fabless semiconductor company that unleashed a... View Details
      Keywords: Disruptive Innovation; Growth and Development Strategy; Emerging Markets; Competitive Advantage; Wireless Technology; Semiconductor Industry; Taiwan
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      Shih, Willy C., Chen-Fu Chien, and Jyun-Cheng Wang. Shanzhai! MediaTek and the "White Box" Handset Market. Harvard Business School Case 610-081, April 2010. (Revised December 2010.)
      • April 2010
      • Case

      A Giant Among Women

      By: Willy C. Shih, Ethan S Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang and Yi-Ling Wei
      Few CEOs successfully manage the evolution of their companies from OEM outsourcer to branded manufacturer to expert consumer marketer as well as Tony Lo, CEO of Giant Manufacturing Co. Ltd., now the largest bicycle manufacturer in the world. In the mid-1980s, Giant... View Details
      Keywords: Consumer Behavior; Customer Focus and Relationships; Global Strategy; Gender; Customer Satisfaction; Product Development; Bicycle Industry; Taiwan
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      Shih, Willy C., Ethan S. Bernstein, Maly Hout Bernstein, Jyun-Cheng Wang, and Yi-Ling Wei. "A Giant Among Women." Harvard Business School Case 610-096, April 2010.
      • March 2010 (Revised January 2011)
      • Case

      Carrot or Stick? Getting Paid for Innovation at Tessera Technologies

      By: Willy C. Shih
      Tessera Technologies has been very successful developing technologies for the semiconductor and mobile device industry, and then licensing them broadly to manufacturers. In addition to licensing patents, it also supplies know-how to help manufacturers move into... View Details
      Keywords: Business Model; Innovation Strategy; Patents; Courts and Trials; Rights; Mobile Technology; Semiconductor Industry; California
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      Shih, Willy C. "Carrot or Stick? Getting Paid for Innovation at Tessera Technologies." Harvard Business School Case 610-085, March 2010. (Revised January 2011.)
      • March 2010
      • Supplement

      Interview with Bill Hambrecht (Video)

      By: Willy C. Shih
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      Shih, Willy C. "Interview with Bill Hambrecht (Video)." Harvard Business School Video Supplement 610-708, March 2010.
      • March 2010
      • Teaching Note

      Disruptive IPOs? WR Hambrecht & Co. (TN)

      By: Willy C. Shih
      Teaching Note for 610065. View Details
      Keywords: Auctions; Financing and Loans; Theory; Disruptive Innovation; Initial Public Offering; Investment Banking; Financial Services Industry; Service Industry
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      Shih, Willy C. "Disruptive IPOs? WR Hambrecht & Co. (TN)." Harvard Business School Teaching Note 610-066, March 2010.
      • March 2010 (Revised November 2014)
      • Teaching Note

      Pandora Radio: Fire Unprofitable Customers?

      By: Willy Shih
      Teaching Note for [610077]. View Details
      Keywords: Customer Relationship Management; Telecommunications Industry
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      Shih, Willy. "Pandora Radio: Fire Unprofitable Customers?" Harvard Business School Teaching Note 610-078, March 2010. (Revised November 2014.)
      • March 2010 (Revised November 2010)
      • Case

      Pandora Radio: Fire Unprofitable Customers?

      By: Willy C. Shih and Halle Alicia Tecco
      Pandora Radio is at a crossroads. Founder Tim Westergren has just been told by a well known VC to get rid of his unprofitable customers in order to get his costs down, but Westergren is not sure that such actions are consistent with his company's business model.... View Details
      Keywords: Business Model; Customer Satisfaction; Music Entertainment; Venture Capital; Profit; Growth and Development Strategy; Consumer Behavior; Internet; Media and Broadcasting Industry
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      Shih, Willy C., and Halle Alicia Tecco. "Pandora Radio: Fire Unprofitable Customers?" Harvard Business School Case 610-077, March 2010. (Revised November 2010.)
      • January 2010 (Revised March 2010)
      • Case

      Transforming ASUSTeK: Breaking from the Past

      By: Willy C. Shih, Ho Howard Yu and Hung-Chang Chiu
      What happens when an original design manufacturer (ODM) firm tries to transform itself into a branded goods seller? The case traces the evolution of ASUSTeK from a motherboard supplier, to an ODM of desktop and notebook PCs, through its split into three companies that... View Details
      Keywords: Change Management; Transformation; Disruptive Innovation; Brands and Branding; Organizational Change and Adaptation; Organizational Structure; Competitive Strategy; Computer Industry; Manufacturing Industry; Taiwan
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      Shih, Willy C., Ho Howard Yu, and Hung-Chang Chiu. "Transforming ASUSTeK: Breaking from the Past." Harvard Business School Case 610-041, January 2010. (Revised March 2010.)
      • January 2010
      • Teaching Note

      Transforming ASUSTeK: Breaking from the Past (TN)

      By: Willy C. Shih
      Teaching Note for [610041]. View Details
      Keywords: Information Infrastructure; Transformation; Contracts; Production; Product Design; Customers; Competition; Management Practices and Processes; Value; Performance Effectiveness; Brands and Branding; Disruptive Innovation; Computer Industry; Electronics Industry
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      Shih, Willy C. "Transforming ASUSTeK: Breaking from the Past (TN)." Harvard Business School Teaching Note 610-047, January 2010.
      • October 2009
      • Case

      Low-k Dielectrics at IBM

      By: Willy C. Shih and Giovanni Carraro
      Innovations at the frontiers of technology carry enormous risk of making wrong choices. This case examines a decision made by IBM in its semiconductor process technology strategy: a material to use as a dielectric insulator in its leading edge silicon chip technology.... View Details
      Keywords: Competency and Skills; Decision Choices and Conditions; Technological Innovation; Product Development; Science; Creativity; Semiconductor Industry; United States
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      Shih, Willy C., and Giovanni Carraro. "Low-k Dielectrics at IBM." Harvard Business School Case 610-023, October 2009.
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