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    • All HBS Web  (120,186)
      • Faculty Publications  (247)

      Eisenmann, Thomas R.Remove Eisenmann, Thomas R. →

      ← Page 5 of 247 Results →
      • August 2013
      • Teaching Plan

      Keurig and Green Mountain Coffee Roasters

      By: Thomas R. Eisenmann and Aldo Sesia
      Keywords: Negotiation; Food and Beverage Industry
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      Eisenmann, Thomas R., and Aldo Sesia. "Keurig and Green Mountain Coffee Roasters." Harvard Business School Teaching Plan 814-018, August 2013.
      • 2013
      • Book

      Managing Startups: Best Blog Posts

      By: Tom Eisenmann
      Harvard Business School Professor Tom Eisenmann annually compiles the best posts from many blogs on technology startup management, primarily for the benefit of his students. This book makes his latest collection available to the broader entrepreneur community. Divided... View Details
      Keywords: Lean Startup; Startup; Prototyping; MVP; Minimum Viable Product; Freemium; SaaS; A/B Testing; Business Model
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      Eisenmann, Tom, ed. Managing Startups: Best Blog Posts. Sebastopol, CA: O'Reilly Media, Inc., 2013.
      • January 2013 (Revised March 2017)
      • Case

      CloudFlare, Inc.: Running Hot?

      By: Thomas R. Eisenmann and Alex Godden
      In July 2012, the cofounders of CloudFlare, a Silicon Valley startup that protects websites and accelerates their traffic, are considering the implications of five employees' resignations over the prior three months. Was this natural attrition for a high-tech venture... View Details
      Keywords: Management Practices and Processes; Employee Relationship Management; Organizational Structure; Organizational Culture; Organizational Change and Adaptation; Growth Management; Internet and the Web; Entrepreneurship; Resignation and Termination; Business Startups; Information Technology Industry; Web Services Industry; California
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      Eisenmann, Thomas R., and Alex Godden. "CloudFlare, Inc.: Running Hot?" Harvard Business School Case 813-145, January 2013. (Revised March 2017.)
      • January 2013 (Revised December 2024)
      • Case

      MuMaté

      By: Thomas Eisenmann and Alex Godden
      MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details
      Keywords: Venture Capital; Growth Management; Negotiation; Expansion; Valuation; Entrepreneurship; Organizational Culture; Business Startups; Food and Beverage Industry
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      Eisenmann, Thomas, and Alex Godden. "MuMaté." Harvard Business School Case 813-085, January 2013. (Revised December 2024.)
      • January 2013 (Revised March 2013)
      • Supplement

      MuMaté (B-1): Confidential for Maxwell

      By: Thomas R. Eisenmann and Alex Godden
      MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details
      Keywords: Venture Capital; Expansion; Negotiation; Valuation; Entrepreneurship; Food and Beverage Industry
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      Eisenmann, Thomas R., and Alex Godden. "MuMaté (B-1): Confidential for Maxwell." Harvard Business School Supplement 813-149, January 2013. (Revised March 2013.)
      • January 2013 (Revised March 2013)
      • Supplement

      MuMaté (B-2): Confidential for Cantor

      By: Thomas R. Eisenmann and Alex Godden
      MuMaté, a fictional cult beverage company, requires capital to fund national expansion. Its cofounders, who have bootstrapped to this point, are now negotiating with venture capital firms to raise a $3 million funding round. The case describes MuMaté's inception, early... View Details
      Keywords: Venture Capital; Expansion; Negotiation; Valuation; Entrepreneurship; Food and Beverage Industry
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      Eisenmann, Thomas R., and Alex Godden. "MuMaté (B-2): Confidential for Cantor." Harvard Business School Supplement 813-150, January 2013. (Revised March 2013.)
      • January 2013 (Revised January 2013)
      • Course Overview Note

      The Entrepreneurial Manager: Course Overview, 2013 Winter Term

      By: Richard G. Hamermesh, Richard G. Hamermesh and Thomas Eisenmann
      Course overview of The Entrepreneurial Manager. View Details
      Keywords: Entrepreneurship; Management; Business Education
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      Hamermesh, Richard G., and Thomas Eisenmann. "The Entrepreneurial Manager: Course Overview, 2013 Winter Term". Harvard Business School Course Overview Note 813-155, January 2013. (Revised January 2013.)
      • December 2012 (Revised November 2014)
      • Case

      Lit Motors

      By: Thomas R. Eisenmann and Alex Godden
      In mid-2012 Lit Motors had created both engineering and design prototypes and conducted initial customer tests on less than $750,000 of investment. Lit Motors' founder, Daniel Kim, had started the company to design and manufacture an efficient electric 2-wheeled... View Details
      Keywords: Lean Startup; Prototyping; Electric Vehicle; Urban Vehicle; Customer Tests; Gyroscope; Entrepreneurs; Development Stage Enterprises; Creativity; Disruptive Technologies; Consumer Surveys; Market Segmentation; Manufacturing Costs; Entrepreneurship; Auto Industry; United States; California
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      Eisenmann, Thomas R., and Alex Godden. "Lit Motors." Harvard Business School Case 813-079, December 2012. (Revised November 2014.)
      • November 2012
      • Case

      Edison Schools, Inc.

      By: Thomas R. Eisenmann and Lauren Barley
      Edison Schools, Inc., a pioneer in the for-profit management of public schools, demonstrates the challenges and opportunities related to private sector involvement in the delivery of a public good. Follows the organization from its start-up through its initial public... View Details
      Keywords: Charter Schools; Conflict of Interests; Initial Public Offering; For-Profit Firms; Public Sector; Market Entry and Exit; Education; Business Startups; Education Industry
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      Eisenmann, Thomas R., and Lauren Barley. "Edison Schools, Inc." Harvard Business School Case 813-113, November 2012.
      • September 2012
      • Teaching Plan

      Rent the Runway (TP)

      By: Thomas R. Eisenmann
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      Eisenmann, Thomas R. "Rent the Runway (TP)." Harvard Business School Teaching Plan 813-008, September 2012.
      • August 2012 (Revised November 2014)
      • Case

      Intuit Inc.: Project AgriNova

      By: Thomas Eisenmann and Tanya Bijlani
      In late 2008, a team from Intuit's office in Bangalore, India, is evaluating an opportunity to launch a new venture that would use SMS to deliver crop price information to farmers in India. The case describes the structure of Indian agriculture and the problems... View Details
      Keywords: Corporate Venturing; Entrepreneurship; Research; Business Ventures; Agriculture and Agribusiness Industry; Information Technology Industry; Bangalore
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      Eisenmann, Thomas, and Tanya Bijlani. "Intuit Inc.: Project AgriNova." Harvard Business School Case 813-062, August 2012. (Revised November 2014.)
      • July 2012
      • Teaching Plan

      foursquare (TP)

      By: Thomas R. Eisenmann
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      Eisenmann, Thomas R. "foursquare (TP)." Harvard Business School Teaching Plan 813-010, July 2012.
      • July 2012 (Revised March 2018)
      • Teaching Plan

      Dropbox: 'It Just Works'

      By: Thomas R. Eisenmann
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      Eisenmann, Thomas R. "Dropbox: 'It Just Works'." Harvard Business School Teaching Plan 813-007, July 2012. (Revised March 2018.)
      • April 2012
      • Case

      People Express Airlines

      By: Thomas R. Eisenmann and Lauren Barley
      Recounts the history of People Express Airlines, which grew rapidly after its inception in 1980 then failed spectacularly in 1986. Profiles People's aggressive strategy and its distinctive approach to human resource management, which emphasized job rotation and minimal... View Details
      Keywords: Strategy; Air Transportation; Business Exit or Shutdown; Business Growth and Maturation; Organizational Structure; Entrepreneurship; Failure; Human Resources; Business Startups; Air Transportation Industry
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      Eisenmann, Thomas R., and Lauren Barley. "People Express Airlines." Harvard Business School Case 812-134, April 2012.
      • January 2012 (Revised November 2014)
      • Background Note

      Scaling a Startup: People and Organizational Issues

      By: Thomas Eisenmann and Alison Berkley Wagonfeld
      Keywords: Business Startups
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      Eisenmann, Thomas, and Alison Berkley Wagonfeld. "Scaling a Startup: People and Organizational Issues." Harvard Business School Background Note 812-100, January 2012. (Revised November 2014.)
      • December 2011 (Revised March 2013)
      • Background Note

      The Business Development Manager

      By: Jeffrey J. Bussgang, Thomas R. Eisenmann, Sarah Dillard, Katharine Nevins and Puja Ramani
      Describes the role of business development (BD) managers in technology companies, detailing: 1) BD managers' key responsibilities at each step in the process of creating a partnership agreement; 2) how the nature of the BD function evolves as a technology startup... View Details
      Keywords: Entrepreneurship; Partnerships; High Technology Products; Information Technology; Business or Company Management; Partners and Partnerships; Management Skills; Business Startups; Growth and Development Strategy; Technology Industry
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      Bussgang, Jeffrey J., Thomas R. Eisenmann, Sarah Dillard, Katharine Nevins, and Puja Ramani. "The Business Development Manager." Harvard Business School Background Note 812-107, December 2011. (Revised March 2013.)
      • December 2011 (Revised January 2015)
      • Background Note

      The Product Manager

      By: Jeffrey Bussgang, Thomas Eisenmann and Robert Go
      Describes the role of product manager (PM) in technology companies, detailing 1) PMs' responsibilities; 2) different ways to organize the product management function; 3) how PMs interact with other functions within technology companies (e.g., engineering, product... View Details
      Keywords: Product Marketing; Product Development; Product Design; Information Technology; Entrepreneurship
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      Bussgang, Jeffrey, Thomas Eisenmann, and Robert Go. "The Product Manager." Harvard Business School Background Note 812-105, December 2011. (Revised January 2015.)
      • December 2011 (Revised October 2014)
      • Background Note

      Business Model Analysis for Entrepreneurs

      By: Thomas Eisenmann
      This note defines a business model and its major elements: a customer value proposition, a technology and operations management plan, a go-to-market plan, and a profit formula. For each element, the note lists questions that an entrepreneur must address when evaluating... View Details
      Keywords: Business Model
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      Eisenmann, Thomas. "Business Model Analysis for Entrepreneurs." Harvard Business School Background Note 812-096, December 2011. (Revised October 2014.)
      • December 2011 (Revised July 2013)
      • Background Note

      Hypothesis-Driven Entrepreneurship: The Lean Startup

      By: Thomas Eisenmann, Eric Ries and Sarah Dillard
      Firms that follow a hypothesis-driven approach to evaluating entrepreneurial opportunity are called "lean startups." Entrepreneurs in these startups translate their vision into falsifiable business model hypotheses, then test the hypotheses using a series of "minimum... View Details
      Keywords: Entrepreneurship; Business Startups
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      Eisenmann, Thomas, Eric Ries, and Sarah Dillard. "Hypothesis-Driven Entrepreneurship: The Lean Startup." Harvard Business School Background Note 812-095, December 2011. (Revised July 2013.)
      • December 2011
      • Case

      Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig

      By: Thomas R. Eisenmann, Shikhar Ghosh and James K. Sebenius
      Case provides confidential information for students assuming the role of Green Mountain Coffee Roasters (GMCR) senior executives in a negotiation to license technology from Keurig, a startup that has developed an innovative "portion pack" coffee brewing solution. The... View Details
      Keywords: Negotiation; Food and Beverage Industry
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      Eisenmann, Thomas R., Shikhar Ghosh, and James K. Sebenius. "Green Mountain Coffee Roasters: Confidential Information for Negotiation with Keurig." Harvard Business School Case 812-103, December 2011.
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