Skip to Main Content
HBS Home
  • About
  • Academic Programs
  • Alumni
  • Faculty & Research
  • Baker Library
  • Giving
  • Harvard Business Review
  • Initiatives
  • News
  • Recruit
  • Map / Directions
Faculty & Research
  • Faculty
  • Research
  • Featured Topics
  • Academic Units
  • …→
  • Harvard Business School→
  • Faculty & Research→
  • Research
    • Research
    • Publications
    • Global Research Centers
    • Case Development
    • Initiatives & Projects
    • Research Services
    • Seminars & Conferences
    →
  • Publications→

Publications

Publications

Filter Results: (247) Arrow Down
Filter Results: (247) Arrow Down Arrow Up

Show Results For

  • All HBS Web  (120,084)
    • Faculty Publications  (247)

    Show Results For

    • All HBS Web  (120,084)
      • Faculty Publications  (247)

      Eisenmann, Thomas R.Remove Eisenmann, Thomas R. →

      Page 1 of 247 Results →
      • April 2024
      • Case

      LinkedIn: Project InVersion

      By: Sara McKinley Torti and Thomas R. Eisenmann
      Citation
      Educators
      Purchase
      Related
      Torti, Sara McKinley, and Thomas R. Eisenmann. "LinkedIn: Project InVersion." Harvard Business School Case 824-098, April 2024.
      • September 2023
      • Case

      DocSend: A Path off the Plateau?

      By: Thomas R. Eisenmann and Jeffrey Huizinga
      Recounts how the leaders of DocSend, an early-stage startup that offered tools for sharing files online, searched for a viable business model and weighed tradeoffs in transitioning from a sales-led to a product-led "go-to-market" approach. View Details
      Keywords: Technology; Start-up; Growth; Business Model; Business Startups; Sales; Growth and Development Strategy; Technology Industry
      Citation
      Educators
      Purchase
      Related
      Eisenmann, Thomas R., and Jeffrey Huizinga. "DocSend: A Path off the Plateau?" Harvard Business School Case 824-038, September 2023.
      • September 2023 (Revised December 2023)
      • Case

      TetraScience: Noise and Signal

      By: Thomas R. Eisenmann and Tom Quinn
      In 2019, TetraScience CEO “Spin” Wang needed advice. Five years earlier, he had cofounded a startup that saw early success with a hardware product designed to help laboratory scientists in the biotechnology and pharmaceutical spaces more easily collect data from... View Details
      Keywords: Entrepreneurship; Business Growth and Maturation; Business Organization; Restructuring; Forecasting and Prediction; Digital Platforms; Analytics and Data Science; AI and Machine Learning; Organizational Structure; Network Effects; Competitive Strategy; Biotechnology Industry; Pharmaceutical Industry; United States; Boston
      Citation
      Educators
      Purchase
      Related
      Eisenmann, Thomas R., and Tom Quinn. "TetraScience: Noise and Signal." Harvard Business School Case 824-024, September 2023. (Revised December 2023.)
      • September 2023 (Revised January 2024)
      • Case

      RightHand Robotics: Choosing the First Market

      By: Thomas R. Eisenmann and Stacy Straaberg
      In early 2015, RightHand Robotics’s (RHR) leadership faced a set of decisions in commercializing the startup’s robotic picking solution. RHR’s central product was the RightPick integrated robotic picking system which featured a robotic arm, a three-fingered robotic... View Details
      Keywords: Business Startups; Market Entry and Exit; Product; Research and Development; Business Strategy; Commercialization; Information Infrastructure; Technological Innovation; Manufacturing Industry; Technology Industry; United States; Massachusetts
      Citation
      Educators
      Purchase
      Related
      Eisenmann, Thomas R., and Stacy Straaberg. "RightHand Robotics: Choosing the First Market." Harvard Business School Case 824-006, September 2023. (Revised January 2024.)
      • August 2023
      • Case

      Quotient

      By: Thomas R. Eisenmann and Matt Higgins
      The founders of Quotient, a web-based service for onboarding new engineers, face decisions about how to bring their nascent product to market amidst a tech sector contraction. View Details
      Keywords: Engineers; Entrepreneurial Management; Growth; Go-to-market; Product Management; Entrepreneurship; Business Startups; Product Launch; Market Entry and Exit; Strategy; New York (city, NY); San Francisco
      Citation
      Educators
      Purchase
      Related
      Eisenmann, Thomas R., and Matt Higgins. "Quotient." Harvard Business School Case 824-048, August 2023.
      • March 2023
      • Case

      Interior Collab

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      After venture capital-funded online interior design agency Homepolish collapsed, its former freelance designers met to discuss next steps. The bitter experience led some of them to create a workers’ collaborative called Interior Collab. The founding members needed to... View Details
      Keywords: Business Exit or Shutdown; Business Model; Entrepreneurship; Human Capital; Growth and Development Strategy; Cooperative Ownership; Employee Ownership; Trust; Service Industry; Technology Industry; United States; New York (city, NY)
      Citation
      Educators
      Related
      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Interior Collab." Harvard Business School Case 823-006, March 2023.
      • February 2023
      • Case

      Enstitute

      By: Lindsay N. Hyde, Thomas R. Eisenmann, Kumba Sennaar and Sarah Mehta
      Shaila Ittycheria (MBA ’10) founded the nonprofit organization Enstitute, in 2012 in New York City. Determined to challenge the status quo within higher education, Shaila and her cofounder sought to expand opportunities for talented young people by placing them in... View Details
      Keywords: Social Entrepreneurship; Operations; Business Startups; Business Growth and Maturation; Education Industry; Employment Industry; United States
      Citation
      Educators
      Purchase
      Related
      Hyde, Lindsay N., Thomas R. Eisenmann, Kumba Sennaar, and Sarah Mehta. "Enstitute." Harvard Business School Case 823-008, February 2023.
      • January 2023
      • Case

      Kavnia Coffee

      By: Lindsay N. Hyde, Thomas R. Eisenmann, Kumba Sennaar, Sarah Mehta and Jiyoon Han
      Case on a coffee hardware startup where a series of experiments and pivots led founder to conclude that the venture was no longer viable. View Details
      Keywords: Entrepreneurship; Operations; Business Startups; Failure; Business Exit or Shutdown; Consumer Products Industry; Food and Beverage Industry; United States
      Citation
      Educators
      Related
      Hyde, Lindsay N., Thomas R. Eisenmann, Kumba Sennaar, Sarah Mehta, and Jiyoon Han. "Kavnia Coffee." Harvard Business School Case 823-007, January 2023.
      • January 2023
      • Case

      Proday: Calling the Right Play

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      Sarah Kunst knew the elements of a successful startup from her tenure at venture capital firms. In April 2018, however, her own app – Proday, a home fitness platform featuring exercises filmed by professional sports stars – was floundering. Kunst theorized that... View Details
      Keywords: Social Media; Entrepreneurship; Advertising; Digital Marketing; Product Launch; Social Marketing; Failure; Sports; Applications and Software; Business Startups; Technology Industry; United States
      Citation
      Educators
      Purchase
      Related
      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Proday: Calling the Right Play." Harvard Business School Case 823-005, January 2023.
      • February 2022 (Revised October 2022)
      • Case

      Ample Hills Creamery

      By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
      Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive flavors and clever marketing, husband-and-wife founders Brian Smith and Jackie Cuscuna built a premium, artisanal dessert empire of 16 retail... View Details
      Keywords: Brands and Branding; Business Growth and Maturation; Partners and Partnerships; Logistics; Profit; Insolvency and Bankruptcy; Food and Beverage Industry
      Citation
      Educators
      Purchase
      Related
      Eisenmann, Tom, Lindsay N. Hyde, and Tom Quinn. "Ample Hills Creamery." Harvard Business School Case 822-073, February 2022. (Revised October 2022.)
      • February 2022
      • Case

      Launching the Social

      By: Tom Eisenmann, Lindsay N. Hyde and Tom Quinn
      This case features the same protagonists as Ample Hills Creamery (HBS No. 822-073), and can be used as a continuation of that story.
      Ample Hills Creamery started in 2010 as a temporary ice cream pushcart in Brooklyn, New York City. On the strength of inventive... View Details
      Keywords: Entrepreneurship; Small Business; Brands and Branding; Partners and Partnerships; Expansion
      Citation
      Educators
      Purchase
      Related
      Eisenmann, Tom, Lindsay N. Hyde, and Tom Quinn. "Launching the Social." Harvard Business School Case 822-074, February 2022.
      • February 2022
      • Case

      Agora (A)

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      Agora was a civic technology (civic tech) startup founded by Elsa Sze, who wanted to enhance the connection between political officials and their constituents by facilitating virtual “town halls,” making underrepresented voices heard and benefiting elected and... View Details
      Keywords: Civic Technology; Government Administration; Conferences; Business Startups; Business Strategy
      Citation
      Educators
      Purchase
      Related
      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Agora (A)." Harvard Business School Case 822-022, February 2022.
      • February 2022
      • Supplement

      Agora (B)

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      This is the conclusion to Agora (A), where founder Elsa Sze decides if she wants to continue investing energy in her civic technology startup.
      Agora was a civic technology (civic tech) startup founded by Elsa Sze, who wanted to enhance the connection between... View Details
      Keywords: Civic Technology; Government Administration; Conferences; Business Startups; Business Strategy
      Citation
      Purchase
      Related
      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Agora (B)." Harvard Business School Supplement 822-026, February 2022.
      • January 2022
      • Case

      Dating Ring

      By: Thomas R. Eisenmann and Lindsay N. Hyde
      In 2015, the co-founders of Dating Ring, an online dating startup that relied on human matchmakers to arrange dates between its members, were deciding whether to either shut down the service or instead manage Dating Ring as a "lifestyle company," ramping down growth... View Details
      Keywords: Entrepreneurship; Failure; Business Exit or Shutdown; Internet and the Web; Venture Capital; Service Industry; Entertainment and Recreation Industry; United States
      Citation
      Educators
      Purchase
      Related
      Eisenmann, Thomas R., and Lindsay N. Hyde. "Dating Ring." Harvard Business School Case 822-013, January 2022.
      • December 2021 (Revised January 2023)
      • Case

      Katerra (A)

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      In April 2020, Katerra executives struggled with a series of decisions that would determine the fate of one of the best-funded construction startups in history. Katerra was founded in 2015 by technology-industry executive Michael Marks and commercial real estate... View Details
      Keywords: Business Startups; Insolvency and Bankruptcy; Entrepreneurship; Failure; Construction; Real Estate Industry; Technology Industry; United States
      Citation
      Educators
      Purchase
      Related
      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Katerra (A)." Harvard Business School Case 822-021, December 2021. (Revised January 2023.)
      • December 2021 (Revised January 2023)
      • Supplement

      Katerra (B)

      By: Lindsay N. Hyde, Thomas R. Eisenmann and Tom Quinn
      In May 2020, SoftBank executives, having invested nearly $2 billion in Katerra, decided the vision of an end-to-end, vertically-integrated construction process was worth saving—with some major changes to company structure. The SoftBank Vision Fund invested $200 million... View Details
      Keywords: Business Startups; Failure; Insolvency and Bankruptcy; Entrepreneurship; Construction; Real Estate Industry; Construction Industry; Technology Industry; United States
      Citation
      Purchase
      Related
      Hyde, Lindsay N., Thomas R. Eisenmann, and Tom Quinn. "Katerra (B)." Harvard Business School Supplement 822-025, December 2021. (Revised January 2023.)
      • December 2021 (Revised May 2022)
      • Case

      Troverie (A)

      By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
      Six months after the August 2018 launch of Troverie, a U.S.-based online retailer of luxury watches, the average cost of acquiring a customer is much higher than originally projected, and the startup is incurring a substantial loss on each sales transaction. Could... View Details
      Keywords: Startup; Luxury Goods; Customer Acquisition; Entrepreneurship; Business Startups; Luxury; Failure; Internet and the Web; Revenue; Fashion Industry; United States
      Citation
      Educators
      Purchase
      Related
      Eisenmann, Thomas R., Lindsay N. Hyde, and Olivia Graham. "Troverie (A)." Harvard Business School Case 822-068, December 2021. (Revised May 2022.)
      • December 2021
      • Supplement

      Troverie (B)

      By: Thomas R. Eisenmann, Lindsay N. Hyde and Olivia Graham
      Resolves the questions raised in Troverie (A); recounts pivots and efforts to raise capital from strategic investors and sell Troverie; and shares the founder's post-mortem reflections on what went wrong and what he might have done differently. View Details
      Keywords: Startup; Failed Startup; Luxury Goods; Entrepreneurship; Business Startups; Failure; Luxury; Fashion Industry; United States
      Citation
      Purchase
      Related
      Eisenmann, Thomas R., Lindsay N. Hyde, and Olivia Graham. "Troverie (B)." Harvard Business School Supplement 822-069, December 2021.
      • 2021
      • Book

      Why Startups Fail: A New Roadmap for Entrepreneurial Success

      By: Thomas R. Eisenmann
      Why Startups Fail explores entrepreneurial failure, examining its predictable patterns, how to avoid them, and how to cope when failure does occur. Part I looks at three common failure patterns for early-stage startups, illustrating each with an anchor case... View Details
      Keywords: Entrepreneurship; Business Startups; Failure; Success; Framework
      Citation
      Purchase
      Related
      Eisenmann, Thomas R. Why Startups Fail: A New Roadmap for Entrepreneurial Success. New York: Currency, 2021.
      • June 2021
      • Case

      uBiome

      By: Thomas R. Eisenmann and Olivia Graham
      uBiome provided clinical tests that sequenced the DNA of human microbiome samples, providing data on health conditions directly to consumers or to prescribing physicians. Founded in 2012, the San Francisco-based startup raised $105 million from top-tier venture capital... View Details
      Keywords: Business Startups; Crime and Corruption; Insolvency and Bankruptcy
      Citation
      Educators
      Purchase
      Related
      Eisenmann, Thomas R., and Olivia Graham. "uBiome." Harvard Business School Case 821-076, June 2021.
      • 1
      • 2
      • …
      • 12
      • 13
      • →
      ǁ
      Campus Map
      Harvard Business School
      Soldiers Field
      Boston, MA 02163
      →Map & Directions
      →More Contact Information
      • Make a Gift
      • Site Map
      • Jobs
      • Harvard University
      • Trademarks
      • Policies
      • Accessibility
      • Digital Accessibility
      Copyright © President & Fellows of Harvard College.