Publications
Publications
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(119,072)
- Faculty Publications (145)
- August 1998 (Revised October 1998)
- Background Note
Note on Lead User Research
By: Stefan H. Thomke and Ashok Nimgade
Describes the Lead User concept and method (step-by-step) with brief examples from industrial practice. View Details
- August 1998 (Revised February 1999)
- Case
Product Development at Dell Computer Corporation
By: Stefan H. Thomke, Vish V. Krishnan and Ashok Nimgade
Describes how Dell redesigned its new product development process after experiencing a major product setback and a significant decline in firm profits in 1993. Dell's new process is challenged during the development of a new line of portable computers when the incoming... View Details
- Article
Modes of Experimentation: An Innovation Process - and Competitive - Variable
By: S. Thomke, E. von Hippel and R. Franke
- February 1998 (Revised March 2003)
- Teaching Note
Eli Lilly and Company: Drug Development Strategy (A) and (B) TN
By: Stefan H. Thomke and Ashok Nimgade
Teaching Note for (9-698-010) and (9-698-026). View Details
- February 1998 (Revised October 1998)
- Background Note
Note on New Drug Development in the United States
By: Stefan H. Thomke and Ashok Nimgade
An overview of the new drug development process in the United States, using the migraine drug Imitrex as an illustrative example. View Details
- December 1997 (Revised September 2002)
- Supplement
Eli Lilly and Company: Drug Development Strategy (B)
By: Stefan H. Thomke and Ashok Nimgade
Supplements the (A) case. View Details
- October 1997 (Revised September 2003)
- Case
Eli Lilly and Company: Drug Development Strategy (A)
By: Stefan H. Thomke, Ashok Nimgade and Paul Pospisil
Describes how Eli Lilly and Co. tries to accelerate its new drug development process with the aid of "combinatorial chemistry"--a rapidly emerging and revolutionary approach to preclinical drug discovery. The product manager of a potential blockbuster migraine drug... View Details
- January 1997
- Case
STOCKO Singapore Pte Ltd.
By: Stefan H. Thomke and Paul Pospisil
Keywords: Singapore
- Research Summary
Building and Managing Product Centric Organizations
By: Stefan H. Thomke
Building and Managing Product Centric Organizations View Details
- Research Summary
Customer Experience Design
By: Stefan H. Thomke
Please contact Professor Thomke for the most current description of his research on simulation and R&D performance and/or copies of research articles (published and working papers). View Details
- Teaching Interest
General Management Program (GMP)
By: Stefan H. Thomke
As global business challenges become more complex, companies are turning to exceptional general managers who can take on greater cross-functional responsibilities and contribute to corporate growth on a more strategic level. Moving beyond your field of expertise,... View Details
- Teaching Interest
Leading Product Innovation
By: Stefan H. Thomke
For several years, Apple has ranked as the most innovative business in the world. How does this winning company continue to achieve success in its quest to develop—in the words of Steve Jobs—insanely great products? This program takes a deep dive into the latest... View Details