Publications
Publications
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- All HBS Web
(120,129)
- Faculty Publications (167)
- May 2004 (Revised April 2005)
- Case
United States Army
By: Rajiv Lal and Laura Coleman
After three months of close collaboration, the Leo Burnett USA/Worldwide agency and partner Cartel and Images advertising/creative team were poised to unveil to senior Army officials at the Pentagon their replacement to the "Be All You Can Be" campaign to help increase... View Details
- March 2004
- Case
L.L. Bean: A Search for Growth
By: Rajiv Lal, Walter J. Salmon and James Weber
In mid-2003, CEO Chris McCormick felt L.L. Bean was in a good position to begin to grow again. For nearly 90 years, the company sold clothing and gear for outdoor enthusiasts through its catalogs and a single retail store in Freeport, Maine. In the three decades prior... View Details
- June 2003
- Case
Peabody Simpson at the Crossroads
By: Rajiv Lal, Nitin Nohria and Leslie Freeman
Three managing directors at Peabody Simpson had just returned from a firm-wide recruiting event at Columbia University, which they had covered together, as all were alumni. They were commiserating about having to submit revised forecasts to their division heads by the... View Details
- June 2003
- Article
The Impact of Frequent Shopper Programs in Grocery Retailing
By: Rajiv Lal and David E. Bell
- May 2003
- Case
Liz Claiborne, Inc.
By: Rajiv Lal, Walter J. Salmon and Edie Prescott
Discusses the business portfolio emphasis of a large multibrand manufacturer and the future of department stores as well as how relationships between manufacturers and key customers can be improved. View Details
- October 2002
- Teaching Note
Documentum, Inc. (TN)
By: Rajiv Lal
Teaching Note for (9-502-026). View Details
- August 2002
- Teaching Note
HP Consumer Products Business Organization: Distributing Printers via the Internet, TN
By: Rajiv Lal
Teaching Note for (9-500-021). View Details
Keywords: Consumer Products Industry
- June 2002
- Teaching Note
Harrah's Entertainment Inc. TN
By: Rajiv Lal
Teaching Note for (9-502-011). View Details
- May 2002
- Teaching Note
New Beetle, The (TN)
By: Rajiv Lal
Teaching Note for (9-501-023). Includes color exhibits. View Details
- April 2002
- Teaching Note
Freeport Studio, TN
By: Rajiv Lal
Teaching Note for (9-501-021). View Details
- November 2001
- Case
Charles Schwab Corp.: Introducing A New Brand
By: Rajiv Lal and David Kiron
As the financial services industry converges, how should Charles Schwab, widely known as a discount brokerage firm, position its brand? This case presents elements of the company's overall brand strategy--including brand assets, choice of target audience, and media... View Details
- October 2001 (Revised June 2004)
- Case
Harrah's Entertainment Inc.
By: Rajiv Lal and Patricia Carrolo
Describes a situation facing Philip Satre, chairman and CEO of Harrah's Entertainment, Inc. Satre was reading a May 2000 Wall Street Journal story that discussed the company's marketing success in targeting low rollers, the 100% growth in stock price and profits in the... View Details
- September 2001 (Revised April 2002)
- Case
Documentum, Inc
By: Rajiv Lal and Sean Lanagan
Describes Jeff Miller's attempt to implement Geoffrey Moore's crossing the chasm ideas at enterprise software vendor, Documentum. View Details
- 2001
- Teaching Note
Orchard Supply Hardware Stores Teaching Note
By: R. Lal, Jennifer B. Lawrence and Josie Parr