Publications
Publications
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- All HBS Web
(120,159)
- Faculty Publications (194)
- March 2017
- Case
Swagbucks
By: Jeffrey F. Rayport and Matthew G. Preble
In early 2016, Chuck Davis, chairman and CEO of Prodege LLC, parent company of the brand promotion business Swagbucks, and Josef Gorowitz, Prodege’s founder and president, must decide whether to acquire MyPoints, a competitor to Swagbucks, after the company’s... View Details
Keywords: Loyalty Management; Scaling; Scale; Entrepreneurship; Human Resources; Employees; Employee Relationship Management; Organizational Change and Adaptation; Organizational Culture; Organizational Design; Leading Change; Growth Management; Religion; Technology; Online Technology; Internet; Transition; Leadership; Web Services Industry; Technology Industry; United States
- March 2017 (Revised March 2017)
- Case
OpenNotes
By: Jeffrey Rayport and Annelena Lobb
In 2017, executives at OpenNotes, a national movement to improve the relationship between doctors and patients by sharing doctors’ visit notes about patients with patients, were considering options in efforts to achieve scale. The movement hoped to reach 50 million... View Details
- January 2017 (Revised October 2021)
- Case
Delivering the Goods at Shippo
By: Jeffrey J. Bussgang, Jeffrey F. Rayport and Olivia Hull
Laura Behrens Wu, CEO of software start-up Shippo, prepares her pitch for a Series A funding round following a successful seed round. Customer adoption of Shippo’s e-commerce dashboard application, which allows small and medium retailers to compare delivery rates... View Details
Keywords: Application Program Interface; API; API Strategy; Customer Cohorts; Churn; Retention; Entrepreneurship; Venture Capital; Business Startups; Strategy; Transition; Customer Focus and Relationships; Technological Innovation; Organizational Change and Adaptation; Valuation; Shipping Industry; Technology Industry; Retail Industry; San Francisco; California; United States
- March 2013
- Article
Advertising's New Medium: Human Experience
Standard ad messaging and conventional creative executions and placements are rapidly becoming outmoded. To win consumers' attention and trust, marketers must think less about what advertising says to its targets and more about what it does for them. Rather than... View Details
- March 3, 2011
- Article
Can We Finally Eradicate Bad Products?
- March 1, 2011
- Article
Technology Will Make Collaboration Your Next Competitive Advantage
- February 13, 2011
- Article
Google's Search Gold Mine Could Tap Out
- Article
What is Facebook, Really?
- Article
The Miracle of Memphis
- Article
Facebook's New Golden Rule
- November 30, 2010
- Article
Seven Social Transformations Unleashed by Mobile Devices
- Article
Cable TV vs. Cable Broadband
- Article
Make Online Ads Accountable
- Article
Media Companies Need to Become Marketing Companies
By: Andrew J. Heyward and Jeffrey F. Rayport