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Quelch, John A.Remove Quelch, John A. →

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  • February 2016 (Revised May 2016)
  • Case

Community Health

By: John A. Quelch and Emily C. Boudreau
Keywords: Community Impact; Social Development; Wellness; Health; Corporate Strategy; Management; North America; Europe; Africa
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  • February 2016 (Revised May 2016)
  • Case

Consumer Health

By: John A. Quelch and Emily C. Boudreau
Keywords: Consumer Goods; Corporate Strategy; Safety; Health; Management; Strategy; North America; Europe; Asia
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  • February 2016 (Revised May 2016)
  • Case

Employee Health

By: John A. Quelch and Emily C. Boudreau
Keywords: Health Care; Empoylee Wellness Programs; Health Insurance; Mental Health; Corporate Culture; Employee Compensation; Health; Corporate Strategy; Europe; Asia; North America
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  • February 2016 (Revised May 2016)
  • Case

Environmental Health

By: John A. Quelch and Emily C. Boudreau
Keywords: Environmental And Social Sustainability; Policy; Environmental Policy; Health; Management; Environmental Sustainability; North America; Europe
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  • January 2016
  • Teaching Note

Merieux NutriSciences: Marketing Food Safety Testing

By: John A. Quelch
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  • 2016
  • Book

Consumers, Corporations, and Public Health: A Case-Based Approach to Sustainable Business

By: John A. Quelch
The public health footprint associated with corporate behavior has come under increased scrutiny in the last decade, with an increased expectation that private profit not come at the expense of consumer welfare.

Consumers, Corporations, and Public... View Details
Keywords: Consumer; Corporate Culture; Public Health; Consumer Behavior; Marketing Strategy; Corporate Strategy; Health; Innovation and Invention; Innovation and Management; Supply Chain Management; Advertising Industry; Apparel and Accessories Industry; Biotechnology Industry; Communications Industry; Consumer Products Industry; Distribution Industry; Entertainment and Recreation Industry; Food and Beverage Industry; Health Industry; Information Industry; Information Technology Industry; Insurance Industry; Manufacturing Industry; Media and Broadcasting Industry; Medical Devices and Supplies Industry; Pharmaceutical Industry; Retail Industry; Technology Industry; Tourism Industry; Transportation Industry; Travel Industry; Asia; Oceania; North and Central America; Middle East; Latin America; Europe
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  • October 2015
  • Case

DPDHL Group: Employee Safety and Wellbeing

By: John A. Quelch and Carin-Isabel Knoop
Management at Deutsche Post DHL Group is designing a three-country test of investment in a new health and wellbeing strategy. View Details
Keywords: Health; Wellbeing; Wellness; Safety; Risk; Employees; Human Resources; Risk Management; Service Industry; China; Mexico; Middle East
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  • September 2015
  • Case

Eco7: Launching a New Motor Oil

By: John Quelch and Sunru Yong
Aaron Jonnerson, vice president of marketing at the automotive division of Avellin, must make marketing mix decisions for the launch of Eco7, a new environmentally-friendly motor oil. The company's performance has been mediocre, shareholder pressure is increasing, and... View Details
Keywords: Distribution Channels; Environmental Sustainability; Product Launch; Transportation; Energy Sources; Auto Industry
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  • September 2015
  • Teaching Note

Eco7: Launching a New Motor Oil (Brief Case)

By: John A. Quelch and Sunru Yong
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  • September 2015
  • Supplement

Eco7: Launching a New Motor Oil, Spreadsheet for Instructors (Brief Case)

By: John Quelch and Sunru Yong
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  • September 2015
  • Supplement

Eco7: Launching a New Motor Oil, Spreadsheet for Students (Brief Case)

By: John Quelch and Sunru Yong
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  • September 2015 (Revised May 2017)
  • Case

Merieux NutriSciences: Marketing Food Safety Testing

By: John A. Quelch and Margaret L. Rodriguez
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  • August 2015
  • Teaching Note

Rana Plaza (C): Primark and Victim Compensation

By: John A. Quelch
Keywords: Corporate Social Responsibility; Business Ethics; Human Resource Management; Workplace Safety; Safety; Working Conditions; Supply Chain Management; Ethics; Corporate Social Responsibility and Impact; Human Resources
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  • August 2015 (Revised March 2016)
  • Supplement

Rana Plaza (C): Primark and Victim Compensation

By: John A. Quelch and Margaret L. Rodriguez
Keywords: Labor Relations; Corporate Social Responsibility; Sustainability; International Marketing; Supply Chain Management; Corporate Social Responsibility and Impact; Marketing; Labor Unions; Environmental Sustainability; Globalized Markets and Industries
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  • June 2015
  • Teaching Note

Carolinas HealthCare System: Consumer Analytics

By: John A. Quelch
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  • June 2015 (Revised May 2017)
  • Teaching Note

Philips Healthcare: Marketing the HealthSuite Digital Platform

By: John A. Quelch
Keywords: Healthcare; Experiential Quality; Conformance Quality; Clinical Outcomes; Cost Efficiency; Quality; Performance; Health Care and Treatment
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  • June 2015
  • Teaching Note

AIP Healthcare Japan: Investing in Japan's Retirement Home Market

By: John A. Quelch
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  • June 2015 (Revised May 2017)
  • Teaching Note

Colgate-Palmolive Company: Marketing Anti-Cavity Toothpaste

By: John A. Quelch
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  • June 2015
  • Supplement

Ethiopia: An Emerging Market Opportunitiy? Spreadsheet for Instructors (Brief Case)

By: John A. Quelch and Sunru Yong
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  • June 2015
  • Case

Ethiopia: An Emerging Market Opportunity?

By: John A. Quelch and Sunru Yong
This case centers on the potential and challenges of entering an emerging market. It provides a brief overview of the Ethiopian market, market reforms and policies, and the business environment faced by foreign companies. Three multinational businesses, CareCo, ShoeCo,... View Details
Keywords: Multinational Firms and Management; Emerging Markets; Foreign Direct Investment; Ethiopia
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