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Publications

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    • All HBS Web  (120,186)
      • Faculty Publications  (692)

      Quelch, John A.Remove Quelch, John A. →

      ← Page 26 of 692 Results →
      • May 1991 (Revised July 1992)
      • Teaching Note

      Amalgamated Aluminum Alloy Division, Teaching Note

      By: Benson P. Shapiro and John A. Quelch
      Keywords: Mining Industry
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      Shapiro, Benson P., and John A. Quelch. "Amalgamated Aluminum Alloy Division, Teaching Note." Harvard Business School Teaching Note 591-121, May 1991. (Revised July 1992.)
      • May 1991
      • Supplement

      Global Marketing Management, Video

      By: John A. Quelch
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      Quelch, John A. "Global Marketing Management, Video." Harvard Business School Video Supplement 891-511, May 1991.
      • March 1991
      • Case

      Kodak and Polaroid: Consumer Compensation

      By: John A. Quelch
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      Quelch, John A. "Kodak and Polaroid: Consumer Compensation." Harvard Business School Case 591-015, March 1991.
      • March 1991 (Revised June 1993)
      • Case

      Chevron Corp.: Corporate Image Advertising

      By: John A. Quelch
      Describes a series of advertising research studies conducted by Chevron to monitor the effectiveness of its corporate advertising. Specific research approaches covered include the McCollum-Spielman and Communications Techniques. The Vals Typology developed by Stanford... View Details
      Keywords: Surveys; Multinational Firms and Management; Research; Advertising; Brands and Branding; Energy Industry; United States
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      Quelch, John A. "Chevron Corp.: Corporate Image Advertising." Harvard Business School Case 591-005, March 1991. (Revised June 1993.)
      • January 1991
      • Supplement

      Suzuki Samurai, Supplement

      By: John A. Quelch
      A condensed version of Suzuki Samurai: The Rollover Crisis. Suzuki management must plan a response to a Consumers Union demand for a recall of the Samurai on grounds of its unacceptable propensity to roll over. View Details
      Keywords: Safety; Crisis Management; Auto Industry
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      Quelch, John A. "Suzuki Samurai, Supplement." Harvard Business School Supplement 591-040, January 1991.
      • Article

      After the Wall: Marketing Guidelines for Eastern Europe

      By: John A. Quelch, Erich Joachimsthaler and Jose Luis Nueno
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      Quelch, John A., Erich Joachimsthaler, and Jose Luis Nueno. "After the Wall: Marketing Guidelines for Eastern Europe." MIT Sloan Management Review 32, no. 2 (Winter 1991): 82–93.
      • 1991
      • Book

      Cases in Advertising and Promotion Management

      By: John A. Quelch and Paul Farris
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      Quelch, John A., and Paul Farris. Cases in Advertising and Promotion Management. 3rd ed. Homewood, IL: Irwin, 1991.
      • September 1990 (Revised November 1994)
      • Case

      Kao Corp.

      By: John A. Quelch
      As the Japanese diaper market expands, Kao management must determine its response to new product introductions by its two major competitors. Options include launching a new premium priced brand or a new low priced brand, or increasing advertising and promotion... View Details
      Keywords: Competition; Marketing Strategy; Industry Growth; Product Launch; Brands and Branding; Consumer Products Industry; Japan
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      Quelch, John A. "Kao Corp." Harvard Business School Case 591-012, September 1990. (Revised November 1994.)
      • July 1990
      • Case

      Car-Rental Collision Damage Waivers

      By: John A. Quelch
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      Quelch, John A., and Julie Yao. "Car-Rental Collision Damage Waivers." Harvard Business School Case 591-020, July 1990.
      • July 1990 (Revised January 1995)
      • Case

      Suzuki Samurai: The Roll-Over Crisis

      By: John A. Quelch
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      Quelch, John A. "Suzuki Samurai: The Roll-Over Crisis." Harvard Business School Case 591-016, July 1990. (Revised January 1995.)
      • July 1990 (Revised November 1992)
      • Case

      Satanic Verses (B)

      By: John A. Quelch
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      Quelch, John A. "Satanic Verses (B)." Harvard Business School Case 591-014, July 1990. (Revised November 1992.)
      • Article

      1992: Design Strategies to Meet the Challenges in Europe: An Interview with John Quelch

      By: John A. Quelch
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      Quelch, John A. "1992: Design Strategies to Meet the Challenges in Europe: An Interview with John Quelch." Design Management Journal 1, no. 2 (Summer 1990): 49–53.
      • summer 1990
      • Article

      Leverage Your Warranty Program

      By: M. Menezes and J. Quelch
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      Menezes, M., and J. Quelch. "Leverage Your Warranty Program." MIT Sloan Management Review 31, no. 4 (summer 1990): 69–80.
      • June 1990 (Revised August 1994)
      • Case

      Sorrell Ridge: Slotting Allowances

      By: John A. Quelch
      Management is attempting to penetrate the California retail grocery market with the company's line of all-fruit preserves. Substantial up-front fees (slotting allowances) have been requested by the chains. Management must decide how to respond. View Details
      Keywords: Food; Distribution; Marketing Strategy; Market Entry and Exit; Retail Industry; Food and Beverage Industry; California
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      Quelch, John A. "Sorrell Ridge: Slotting Allowances." Harvard Business School Case 591-011, June 1990. (Revised August 1994.)
      • June 1990 (Revised March 1991)
      • Case

      Campbell Soup Co. and the Federal Trade Commission

      By: John A. Quelch
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      Quelch, John A. "Campbell Soup Co. and the Federal Trade Commission." Harvard Business School Case 591-017, June 1990. (Revised March 1991.)
      • June 1990 (Revised November 1992)
      • Case

      Satanic Verses (A)

      By: John A. Quelch
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      Quelch, John A. "Satanic Verses (A)." Harvard Business School Case 591-013, June 1990. (Revised November 1992.)
      • May 1990 (Revised January 1991)
      • Case

      Audi of America, Inc.

      By: John A. Quelch
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      Quelch, John A. "Audi of America, Inc." Harvard Business School Case 590-114, May 1990. (Revised January 1991.)
      • May 1990
      • Case

      PepsiCo and Madonna

      By: John A. Quelch
      In 1989, PepsiCo withdrew an advertising campaign featuring Madonna following complaints from religious groups regarding the content of a Madonna video. View Details
      Keywords: Ethics; Religion; Advertising Campaigns; Brands and Branding; Food and Beverage Industry; United States
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      Quelch, John A. "PepsiCo and Madonna." Harvard Business School Case 590-038, May 1990.
      • May 1990
      • Case

      Secret Shopper Program

      By: John A. Quelch
      Citation
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      Quelch, John A. "Secret Shopper Program." Harvard Business School Case 590-095, May 1990.
      • Article

      Can Sales Promotion Go Global?

      By: Kamran Kashani and John A. Quelch
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      Kashani, Kamran, and John A. Quelch. "Can Sales Promotion Go Global?" Business Horizons 33, no. 3 (May–June 1990): 37–43.
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