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    • Faculty Publications  (103)

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    • All HBS Web  (120,052)
      • Faculty Publications  (103)

      Bussgang, Jeffrey J.Remove Bussgang, Jeffrey J. →

      ← Page 2 of 103 Results →
      • November 2022
      • Course Overview Note

      Launching Technology Ventures (LTV)

      By: Jeffrey J. Bussgang
      Keywords: Technology; Venture Capital
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      Bussgang, Jeffrey J. "Launching Technology Ventures (LTV)." Harvard Business School Course Overview Note 823-058, November 2022.
      • November 2022
      • Case

      Wendy Estrella: Scaling Multiple Businesses

      By: Jeffrey J. Bussgang and Sarah Mehta
      Entrepreneur Wendy Estrella, a self-made, Latina millionaire based in Lawrence, Massachusetts, is attempting to simultaneously scale her law practice as well as her property management and development company. What path should she take for each and can she do it all,... View Details
      Keywords: Business Ventures; Change; Competency and Skills; Decision Making; Demographics; Entrepreneurship; Personal Development and Career; Legal Services Industry; Real Estate Industry; Massachusetts
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      Bussgang, Jeffrey J., and Sarah Mehta. "Wendy Estrella: Scaling Multiple Businesses." Harvard Business School Case 823-016, November 2022.
      • November 22, 2022
      • Article

      Why Startups Should Embrace Radical Transparency

      By: Jeffrey J. Bussgang
      After high-profile startup failures like FTX or Theranos, investors, employees, customers, and policymakers all ask what might have been done differently to ensure accountability and prevent mismanagement. But startup founders should join that list: It’s in their... View Details
      Keywords: Start-up; Business Startups; Entrepreneurial Finance; Corporate Accountability
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      Bussgang, Jeffrey J. "Why Startups Should Embrace Radical Transparency." Harvard Business Review (website) (November 22, 2022).
      • September 2022 (Revised March 2024)
      • Course Overview Note

      Field Course: Scaling Minority Businesses

      By: Jeffrey J. Bussgang, Archie Jones, Henry McGee and Terrance Rogers
      Keywords: Minority-owned Businesses
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      Bussgang, Jeffrey J., Archie Jones, Henry McGee, and Terrance Rogers. "Field Course: Scaling Minority Businesses." Harvard Business School Course Overview Note 823-052, September 2022. (Revised March 2024.)
      • September 2022
      • Case

      AllSpice: GitHub for Hardware Engineers

      By: Jeffrey J. Bussgang and Mel Martin
      AllSpice, a software-as-a-service company that built a GitHub-like revision control tool for hardware engineers, was in the midst of preparing for rapid scale when the 2022 market downturn left them with big decisions to make. Cofounder and CEO Valentina Ratner had to... View Details
      Keywords: Scaling; SaaS; Strategy; Marketing; Growth and Development Strategy; Resource Allocation; Customer Focus and Relationships; Technology Industry; Electronics Industry; United States
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      Bussgang, Jeffrey J., and Mel Martin. "AllSpice: GitHub for Hardware Engineers." Harvard Business School Case 823-022, September 2022.
      • August 2022
      • Case

      SuperRare: Turning an NFT Marketplace into a DAO

      By: Jeffrey J. Bussgang, Scott Duke Kominers and Amy Klopfenstein
      In June 2021, John Crain and Jonathan Perkins, the founders of SuperRare, a marketplace for non-fungible tokens (NFTs), contemplate whether to transform their company into a decentralized autonomous organization (DAO). Crain and Perkins founded SuperRare in 2018 to... View Details
      Keywords: NFTs; Crypto Economy; Alternative Assets; DAOs; Arts; Governance; Governance Controls; Governing Rules, Regulations, and Reforms; Information Technology; Technology Adoption; Internet and the Web; Digital Platforms; Innovation and Invention; Technological Innovation; Disruptive Innovation; Finance; Currency; Investment; Markets; Auctions; Bids and Bidding; Demand and Consumers; Network Effects; Market Design; Market Transactions; Market Timing; Web Services Industry; North and Central America; United States
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      Bussgang, Jeffrey J., Scott Duke Kominers, and Amy Klopfenstein. "SuperRare: Turning an NFT Marketplace into a DAO." Harvard Business School Case 823-027, August 2022.
      • June 2022
      • Teaching Plan

      Pacesetters

      By: Jeffrey J. Bussgang and Mel Martin
      Teaching Plan for HBS Case No. 322-019. City Sealcoating CEO Keith Chaney had just publicly called out the Boston Chamber of Commerce for their slow progress on their supplier diversity program, Pacesetters. Established in 2018 by regional business leaders,... View Details
      Keywords: Minority-owned Businesses; Procurement; Racial Wealth Gap; Diversity; Small Business; Restructuring; Contracts; Goals and Objectives; Performance Improvement; Performance Evaluation; United States; Massachusetts
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      Bussgang, Jeffrey J., and Mel Martin. "Pacesetters." Harvard Business School Teaching Plan 822-101, June 2022.
      • March 2022 (Revised October 2022)
      • Teaching Note

      On the Bubble: Startup Bootstrapping

      By: Jeffrey J. Bussgang and Tom Quinn
      This teaching note accompanies the case “On the Bubble: Startup Bootstrapping.” (HBS No. 822-033) View Details
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      Bussgang, Jeffrey J., and Tom Quinn. "On the Bubble: Startup Bootstrapping." Harvard Business School Teaching Note 822-048, March 2022. (Revised October 2022.)
      • March 2022 (Revised January 2023)
      • Case

      Clara Wu Tsai and Brooklyn Loan Innovation

      By: Archie L. Jones, Jeffrey J. Bussgang and Henry McGee
      Philanthropist Clara Wu Tsai is committed to racial equity and investing in Brooklyn-based minority business owners. In the wake of the George Floyd murder, she decides to create a new initiative called the Social Justice Fund and commit an initial $50 million over 10... View Details
      Keywords: Minority-owned Businesses; Racial Equity; Entrepreneurship; Race; Values and Beliefs; Small Business; Partners and Partnerships; Social Issues; Investment; Corporate Social Responsibility and Impact; Decision Making; Brooklyn
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      Jones, Archie L., Jeffrey J. Bussgang, and Henry McGee. "Clara Wu Tsai and Brooklyn Loan Innovation." Harvard Business School Case 822-124, March 2022. (Revised January 2023.)
      • January 2022 (Revised March 2024)
      • Teaching Note

      A Close Shave at Squire

      By: Jeffrey J. Bussgang, Zoë B. Cullen, Benjamin N. Roth and Michael Norris
      Teaching Note for HBS Case No. 821-073. View Details
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      Bussgang, Jeffrey J., Zoë B. Cullen, Benjamin N. Roth, and Michael Norris. "A Close Shave at Squire." Harvard Business School Teaching Note 822-055, January 2022. (Revised March 2024.)
      • November 2021 (Revised March 2022)
      • Case

      Pacesetters

      By: Jeffrey J. Bussgang and Mel Martin
      City Sealcoating CEO Keith Chaney had just publicly called out the Boston Chamber of Commerce for their slow progress on their supplier diversity program, Pacesetters. Established in 2018 by regional business leaders, Pacesetters was supposed to facilitate... View Details
      Keywords: Racial Wealth Gap; Procurement; Suppliers; Diversity; Programs; Small Business; Restructuring; Contracts; United States; Boston
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      Bussgang, Jeffrey J., and Mel Martin. "Pacesetters." Harvard Business School Case 322-019, November 2021. (Revised March 2022.)
      • September 2021 (Revised December 2023)
      • Case

      On the Bubble: Startup Bootstrapping

      By: Jeffrey J. Bussgang, Tom Quinn and Annelena Lobb
      Bubble was a software company in the low-code/no-code market, making tools that allowed users without traditional programming backgrounds or technical skills to build software. The case covers cofounder Joshua Haas’s engineering background, as he experienced a high... View Details
      Keywords: Business Startups; Business Growth and Maturation; Business Model; Business Plan; Disruption; Transformation; Trends; Customer Focus and Relationships; Customer Relationship Management; Cost vs Benefits; Decisions; Entrepreneurship; Venture Capital; Equity; Executive Compensation; Recruitment; Selection and Staffing; Disruptive Innovation; Technological Innovation; Job Interviews; Growth and Development Strategy; Ownership Stake; Opportunities; Applications and Software; Technology Adoption; Technology Industry; Web Services Industry; New York (city, NY); California; France
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      Bussgang, Jeffrey J., Tom Quinn, and Annelena Lobb. "On the Bubble: Startup Bootstrapping." Harvard Business School Case 822-033, September 2021. (Revised December 2023.)
      • July 2021
      • Case

      A Close Shave at Squire

      By: Jeffrey J. Bussgang, Zoë B. Cullen, William R. Kerr, Benjamin N. Roth and Michael Norris
      In 2020, just after closing a $34 million Series B financing round, Dave Salvant and Songe LaRon consider how to adjust their business, Squire Technologies, to the new realities posed by the COVID-19 pandemic. Their barbershop technology, including tools to run a shop... View Details
      Keywords: Business Startups; Entrepreneurship; Venture Capital; Private Equity; Mobile and Wireless Technology; Applications and Software; Growth and Development Strategy; Health Pandemics; Beauty and Cosmetics Industry; Technology Industry; New York (city, NY); San Francisco
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      Bussgang, Jeffrey J., Zoë B. Cullen, William R. Kerr, Benjamin N. Roth, and Michael Norris. "A Close Shave at Squire." Harvard Business School Case 821-073, July 2021.
      • June 2021
      • Teaching Plan

      COVID-19 Testing at Everlywell

      By: Jeffrey J. Bussgang and Olivia Hull
      Teaching Plan for HBS Case No. 821-001. View Details
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      Bussgang, Jeffrey J., and Olivia Hull. "COVID-19 Testing at Everlywell." Harvard Business School Teaching Plan 821-052, June 2021.
      • March 2021
      • Teaching Plan

      The Black New Venture Competition

      By: Karen G. Mills, Jeffrey J. Bussgang, Martin A. Sinozich and Gabriella Elanbeck
      Black entrepreneurs encounter many unique obstacles when raising capital to start and grow a business, some stemming from deep systemic discrimination. During their second year at Harvard Business School (HBS), MBA students Kimberly Foster and Tyler Simpson decided to... View Details
      Keywords: Analytics; Startup; Start-up; Startup Financing; Financing; Startups; Start-ups; Business And Community; Business And Society; Business Growth; Discrimination; Women; Women-owned Businesses; African Americans; African-american Entrepreneurs; African-american Investors; African-American Protagonist; African-American Women; Early Stage Funding; Early Stage; Innovation & Entrepreneurship; Innovation Competitions; Entrepreneurial Financing; Business Plan; Business Startups; Diversity; Gender; Race; Entrepreneurship; Venture Capital; Small Business; Leadership; Information Technology; Competition
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      Mills, Karen G., Jeffrey J. Bussgang, Martin A. Sinozich, and Gabriella Elanbeck. "The Black New Venture Competition." Harvard Business School Teaching Plan 821-094, March 2021.
      • March 2021
      • Teaching Plan

      KhataBook

      By: Jeffrey J. Bussgang, Allison H. Mnookin and James Barnett
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      Bussgang, Jeffrey J., Allison H. Mnookin, and James Barnett. "KhataBook." Harvard Business School Teaching Plan 821-007, March 2021.
      • February 2021 (Revised October 2021)
      • Case

      Collab Capital

      By: Natalia Rigol, Jeffrey J. Bussgang and Mitchell Weiss
      Founded in 2020 by Jewel Burks Solomon and her partners, Barry Givens and Justin Dawkins, Collab Capital was a new investment firm built on two pillars: first, it would identify and support ventures founded by Black entrepreneurs, a group underrepresented in... View Details
      Keywords: Black Entrepreneurs; Entrepreneurship; Venture Capital; Race; Business Startups; Financial Services Industry; Atlanta
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      Rigol, Natalia, Jeffrey J. Bussgang, and Mitchell Weiss. "Collab Capital." Harvard Business School Case 821-067, February 2021. (Revised October 2021.)
      • February 2021
      • Teaching Plan

      Soofa: Displaying the Right Path?

      By: Jeffrey J. Bussgang and Amy Klopfenstein
      This teaching plan serves as a supplement to the case “Soofa: Displaying the Right Path?” HBS 820-098. The case explores the tension between two different financing and expansion plans for a startup, and explores issues related to business model pivots and industry... View Details
      Keywords: Business Ventures; Business Model; Business Plan; Business Startups; Entrepreneurship; Decision Making; Decisions; Judgments; Ethics; Geography; Geopolitical Units; Finance; Investment; Markets; Market Entry and Exit; Demand and Consumers; Media; Society; Urban Development; Sustainable Cities; Information Technology; Information Infrastructure; Digital Platforms; Strategy; Business Strategy; Expansion; Relationships; Capital; Venture Capital; Advertising Industry; Technology Industry; Media and Broadcasting Industry; North and Central America; United States; Massachusetts; Cambridge
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      Bussgang, Jeffrey J., and Amy Klopfenstein. "Soofa: Displaying the Right Path?" Harvard Business School Teaching Plan 821-055, February 2021.
      • November 2020 (Revised September 2021)
      • Case

      KhataBook

      By: Jeffrey J. Bussgang, Allison H. Mnookin and James Barnett
      In January 2020, India-based KhataBook, a digital ledger app for small businesses, is led by CEO Ravish Naresh, as his team faces a series of dilemmas regarding where to focus next. View Details
      Keywords: Monetization; Entrepreneurship; Ethics; Marketing; Measurement and Metrics; Technology Industry; India; Bangalore; Mumbai; Southeast Asia
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      Bussgang, Jeffrey J., Allison H. Mnookin, and James Barnett. "KhataBook." Harvard Business School Case 821-006, November 2020. (Revised September 2021.)
      • October 2020 (Revised November 2023)
      • Case

      COVID-19 Testing at Everlywell

      By: Jeffrey J. Bussgang and Olivia Hull
      In March 2020, as COVID-19 spreads rapidly across the U.S., Everlywell founder Julia Cheek considers how to respond as a small start-up specializing in at-home lab testing. After making dramatic budget cuts, she decides to pivot the organization to address the... View Details
      Keywords: Entrepreneurship; Business Strategy; Venture Capital; Health Care and Treatment; Health Disorders; Leading Change; Technology Adoption; Digital Platforms; Competitive Strategy; Science; Adaptation; Corporate Social Responsibility and Impact; Crisis Management; Social Entrepreneurship; Ethics; Government Legislation; Health; Health Testing and Trials; Health Pandemics; Consumer Products Industry; Health Industry; Technology Industry; Texas; United States
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      Bussgang, Jeffrey J., and Olivia Hull. "COVID-19 Testing at Everlywell." Harvard Business School Case 821-001, October 2020. (Revised November 2023.)
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